Household Care and Laundry: Category Packaging Opportunities
Category Packaging Opportunities: Household Care and Laundry explores new packaging formats and value-added features in the household care and laundry categories, using examples from GlobalData's Pack-Track innovation tool. Your key questions answered: What drives packaging innovations in household care and laundry? What notable new formats and value-added features have been introduced in the household care and laundry categories in recent years? Which consumer trends have these packaging innovations capitalized on? How can household care manufacturers use packaging to stay ahead of the game in a crowded marketplace?
With a huge and varied range of products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits. By using packaging to improve convenience and functionality it is possible to adapt to the changing lifestyles of busy consumers. However, increasing environmental pressures mean that consideration must also be given to the sustainability of packaging and consumers now expect manufacturers to act responsibly and be proactive in reducing unnecessary packaging. We have used GlobalData's Pack-Track packaging innovation tool to identify new packaging developments within the category, and this report discusses special features and benefits of examples we like, and how they fit in with current consumer trends within GlobalData's TrendSights framework.
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