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Hong Kong - The Future of Foodservice to 2021

Hong Kong - The Future of Foodservice to 2021

Summary

Hong Kong - The Future of Foodservice to 2021, published by GlobalData, provides extensive insight and analysis of the Hong Kong Foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.

Hong Kong is one of the world’s largest financial centers, and the city’s economy has seen strong growth in the last five years, driven by a dynamic service sector with an emphasis on finance, property and tourism.

The Hong Kong economy has made a strong recovery since the 2008 global financial crash. GDP per capita is one of the highest worldwide, comparable to those of the US, Australia and much of Europe, and it has been consistently rising over the last five years.

The foodservice profit sector generated total revenue of HKD 132 billion in 2016. The value of the sector increased at a CAGR of 3.8% from 2014-2016, and growth is forecast to remain at this rate during 2016-2021.

Growth has been, and will to continue to be driven by rising transaction numbers, with the potential for outlet growth hampered by urban areas approaching saturation. Tourism is expected to be one of the most significant drivers of growth.

The FSR channel is the most valuable within the foodservice profit sector, accounting for 65.2% of sector's sales value in 2016. The QSR channel is the second largest channel, representing a share of 19.6%, and accommodation follows, generating 3.6% of the sector's sales value in 2016.

The report includes -

  • Overview of Hong Kong's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Hong Kong's foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
  • Growth dynamics: In-depth data and forecasts of four key channels (QSR, FSR, Coffee & Tea Shop and Pubs, Clubs & Bars) within Hong Kong's foodservice sector, including the value of the market, number of transactions, number of outlets and average transaction price.
  • Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Hong Kong population.
  • Key players: Overview of market leaders within the three major channels including business descriptions and number of outlets.
  • Case Studies: Learn from examples of recent successes and failures within the Hong Kong foodservice market.
Scope
  • The FSR channel was generated revenue of HKD 86.1 billion in 2016, the highest of all foodservice profit sector channels. Although the channel is still skewed heavily towards dine-in transactions, revenue growth for takeaway transactions is expected to substantially exceed that of dine-in over the next five years. The FSR channel will be one of the greatest beneficiaries of the paradigm shift towards takeaway transactions. The advent of delivery service apps will mean that consumers no longer need to compromise between convenience and the quality of their meal.
  • Hong Kong’s history as a multicultural trading hub has left it with a wide array of exotic cuisines. Consumers are highly receptive to trying new dishes.
  • Over half of surveyed consumers considered the availability of healthy options to be an important factor when deciding on where to eat out, despite few actually basing their most recent choice of foodservice outlet on this factor. A trend towards greater health consciousness is growing worldwide, and this indicates there are growth opportunities to be found in offering ‘healthy indulgent’ options, a foodservice trend which has achieved great success in mature foodservice markets such as the US and UK.
  • The 'premiumization' of the coffee and tea shop and QSR channels is causing increasingly fierce competition across channels, in addition to within channels.
Reasons to buy
  • Specific forecasts of the Hong Kong foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
  • Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea Shop and Pubs, Clubs & Bars) will allow readers to understand the wants and needs of their target demographics.
  • Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Hong Kong's foodservice market.


  • Introduction
    • Report Guide: Main Sections
    • Report Guide: Sub-Sections
    • Executive Summary
    • Executive Summary: Consumer Trends
  • Macroeconomic context
    • Macroeconomic Overview
    • Demographic Overview: Population
    • Demographic Overview: Income Bands
  • Introducing consumer segments
    • Introducing Consumer Segments: Constructing the Segments
    • Introducing Consumer Segments
    • Introducing Consumer Segments: Frugal Convenience-Seekers
    • Introducing Consumer Segments: Time-Poor Experimenters
    • Introducing Consumer Segments: Sporadic Splurgers
    • Introducing Consumer Segments: Regimented Routiners
    • Introducing Consumer Segments: Inbetweeners
    • Introducing Consumer Segments: Key Channel Overview
  • Profit sector
    • Profit Sector Metrics
      • Table High transaction growth and low outlet growth may put pressure on operators to 2021
    • Profit Sector: Value and Share by Channel
    • Profit Sector: Value Growth by Channel
    • Profit Sector: Outlets and Growth by Channel
    • Profit Sector: Transactions and Growth by Channel
    • Profit Sector: Operator Buying Volumes and Growth by Channel
    • Profit Sector: Channel Historic Growth Dynamics
    • Profit Sector: Channel Future Growth Dynamics
    • Profit Sector: Restaurant: Outlet-Type Growth Dynamics
      • Table Restaurant outlet types 2016 value growth
    • Profit Sector: Restaurant: Type of Ownership Growth Dynamics
      • Table Restaurant owner types 2016 value growth
    • Quick service restaurants (QSR)
      • QSR: Summary
      • QSR: Metrics: Growth Dynamics
        • Table The QSR channel saw strong revenue growth between 2014 and 2016
      • QSR: Key Players
      • QSR: Key Consumers: Segment Overview
      • QSR: Key Consumers: Frugal Convenience Seekers
      • QSR: Key Consumers: Time-Poor Experimenters
      • QSR: Key Consumers: Sporadic Splurgers
      • QSR: Key Consumers: Regimented Routiners
      • QSR: Key Consumers: Inbetweeners
      • QSR: Key Consumers: Opportunity Areas
      • QSR: Why?
      • QSR: What?
      • QSR: What?: Food and Drink Splits
        • Table Food OBP represents the bulk of channel OBP value in the QSR channel
      • QSR: Where?
      • QSR: What Next?
    • Full service restaurants (FSR)
      • FSR: Summary
      • FSR: Metrics: Growth Dynamics
        • Table Revenue growth in the FSR channel has been strong driven by rising transaction values
      • FSR: Key Consumers: Segment Overview
      • FSR: Key Consumers: Frugal Convenience Seekers
      • FSR: Key Consumers: Time-Poor Experimenters
      • FSR: Key Consumers: Sporadic Splurgers
      • FSR: Key Consumers: Regimented Routiners
      • FSR: Key Consumers: Inbetweeners
      • FSR: Key Consumers: Opportunity Areas
      • FSR: Why?
      • FSR: Why: Café De Coral Group Case Study
      • FSR: Why?: Trends Targeted?
      • FSR: Why? : What did the brand/company do to target this?
      • FSR: What?
      • FSR: What?: Food and Drink Splits
        • Table Food accounts for the vast majority of OBP value and is growing ahead of the wider channel
      • FSR: Where?
      • FSR: What Next?
    • Coffee and tea shops
      • Coffee & Tea Shops: Summary
      • Coffee & Tea Shops: Metrics: Growth Dynamics
        • Table The channel is relatively small, but is growing rapidly
      • Coffee & Tea Shops: Key Players
      • Coffee & Tea Shops: Key Consumers: Segment Overview
      • Coffee & Tea Shops: Key Consumers: Frugal Convenience Seekers
      • Coffee & Tea Shops: Key Consumers: Time-Poor Experimenters
      • Coffee & Tea Shops: Key Consumers: Sporadic Splurgers
      • Coffee & Tea Shops: Key Consumers: Regimented Routiners
      • Coffee & Tea Shops: Key Consumers: Inbetweeners
      • Coffee & Tea Shops: Key Consumers: Opportunity Areas
      • Coffee & Tea Shops: Why?
      • Coffee & Tea Shops: What?
      • Coffee & Tea Shops: What: Habitu Case Study
      • Coffee & Tea Shops: What: Trends Targeted
      • Coffee & Tea Shops: What: What did the brand/company do to target this?
      • Coffee & Tea Shops: What?: Food and Drink Splits
        • Table Operator Buying Price value HKD million (USD$ million)
      • Coffee & Tea Shops: Where?
      • Coffee & Tea Shops: What Next?
    • Pubs, clubs and bars
      • Pubs, Clubs & Bars: Summary
      • Pubs, Clubs & Bars: Metrics: Growth Dynamics
        • Table The channel has seen comparatively strong outlet growth since 2014
      • Pubs, Clubs & Bars: Key Consumers: Segment Overview
      • Pubs, Clubs & Bars: Key Consumers: Frugal Convenience Seekers
      • Pubs, Clubs & Bars: Key Consumers: Time-Poor Experimenters
      • Pubs, Clubs & Bars: Key Consumers: Sporadic Splurgers
      • Pubs, Clubs & Bars: Key Consumers: Regimented Routiners
      • Pubs, Clubs & Bars: Key Consumers: Inbetweeners
      • Pubs, Clubs & Bars: Key Consumers: Opportunity Areas
      • Pubs, Clubs & Bars: Why?
      • Pubs, Clubs & Bars: What?
      • Pubs, Clubs & Bars: What?: Food and Drink Splits
        • Table Operator Buying Price value HKD million (USD$ million)
      • Pubs, Clubs & Bars: Where?
      • Pubs, Clubs & Bars: What Next?
  • Cost sector
    • Cost Operator Trends: Historic Growth
    • Cost Operator Trends: Future Growth
    • Cost Operators: Data Breakdown
      • Table Cost Operators: Data Breakdown
  • Appendix
    • Trade and Sectors Definitions
    • Channel Definitions
    • Other Definitions
    • Key Components - Market Intelligence

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