Health and Wellness TrendSights Analysis 2021 - Global Consumer Interest in Pursuing Healthier Lifestyles and Maximizing Quality of Life

Health and Wellness TrendSights Analysis 2021 - Global Consumer Interest in Pursuing Healthier Lifestyles and Maximizing Quality of Life


Health and Wellness TrendSights Analysis 2021 explores what this mega-trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize on it. The research concludes by identifying where the mega-trend and its associated trends are heading next.

Technological advancements and improved access to information have helped consumers become more aware of their personal health and wellbeing and how they can maximize their personal wellness. The COVID-19 pandemic has exacerbated the desire for products that can protect consumers’ health and wellness, and has shifted purchasing decisions towards buying items offering claims such as immunity-boosting or anti-bacterial.


  • Consumers are concerned about their physical and mental health amid the pandemic.
  • Health-aware consumers demand fresh, natural or minimally-processed products that are free from synthetic ingredients.
  • Uncertain times have caused many consumers to find solace in ingredients and fragrances that can offer a sense of calm, or that can help their immunity.
  • Over half of global consumers choose plant-based alternative to meat or dairy products for health reasons.
Reasons to Buy
  • Understand the role of the Health & Wellness mega-trend in shaping consumers' consumption priorities, attitudes, and behaviors.
  • Compare the relevance of the mega-trend in each industry across the FMCG space, retail and foodservice, and learn what the key opportunities are.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

  • Executive summary
  • Trend Snapshot
    • Health & Wellness overview
    • TrendSights trend definitions - Health & Wellness
    • Health & Wellness overview
    • Health & Wellness: mega-trend influence in context
  • Trend Analysis
    • Health & Wellness: relevance of trends by sector
    • Health & Wellness: relevance in packaged food
    • Health & Wellness: relevance in hot and soft drinks
    • Health & Wellness: relevance in alcoholic drinks
    • Health & Wellness: relevance in health and beauty
    • Health & Wellness: relevance in household care
    • Health & Wellness: relevance in babies' and children's products
    • Health & Wellness: relevance in pet products
    • Health & Wellness: relevance in tobacco and tobacco alternatives
    • Health & Wellness: relevance in retail
    • Health & Wellness: relevance in foodservice
    • Health & Wellness: Influence of COVID-19 on consumers' physical and mental wellbeing
    • Health & Wellness: influence of Fresh & Natural
    • Health & Wellness: influence of immunity-boosting and relaxing ingredients
    • Health & Wellness: influence of "plant-based" claims
    • Health & Wellness: influence of major industry players
    • Health & Wellness: stress and anxiety levels by generation and region
    • Health & Wellness: tips on personal health and wellbeing welcomed by all generations
    • Health & Wellness: generation-specific natural preferences
    • Health & Wellness: attitudes to immunity-boosting and relaxing ingredients and scents
    • Health & Wellness: food innovation
    • Health & Wellness: hot and soft drink innovation
    • Health & Wellness: alcoholic drink innovation
    • Health & Wellness: personal care innovation
    • Health & Wellness: household care innovation
    • Health & Wellness: baby and children's product innovation
    • Health & Wellness: pet product innovation
    • Health & Wellness: tobacco and tobacco alternatives innovation
    • Health & Wellness: retail innovation
    • Health & Wellness: foodservice innovation
  • Take-Outs and Implications
    • Health & Wellness: trend lifecycle
    • Health & Wellness: consumer framework
  • Appendix
    • References and further reading
    • About GlobalData

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