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Health and Wellness Opportunities in the Bakery & Cereals Sector

Health and Wellness Opportunities in the Bakery & Cereals Sector

Summary

Rising prevalence of lifestyle diseases, growing health awareness, and increasing consumer purchasing power are the major factors driving the Health and Wellness market for Bakery &Cereals. Global Health and Wellness market for Bakery &Cereals accounted for US$54.9 billion in sales in 2017 and is projected to grow at a CAGR of 5.1% during 2017-2022.

North America led the Global Health and WellnessBakery &Cereals market in 2017 with a market size of US$21.4 billion, representing 39% of the global market. However, the Middle East & Africa will be the fastest-growing regional market for Health and Wellnessbakery and cereals worldwide, driven by rapid industrialization and urbanization, and an increasing younger, more health-conscious workforce.

The Health and Wellness attributes that play pivotal roles in shaping the demand for bakery & cereals products worldwide are ‘naturally healthy’ and ‘functional & fortified. Naturally healthy claims such as ‘all natural’, ‘organic’, and ‘no added sugar’ are being well received by consumers across the bread & rolls, breakfast cereals, and cookies (sweet biscuits) segments, which accounted for a combined share of 81% of the ‘naturally healthy’ bakery & cereals sector in 2017.

The Kellogg Company was the leading player in the Global Health and Wellness(H&W)Bakery &Cereals sector with sales of US$7 billion in 2017, followed by Cereal Partners Worldwide.Health and Wellness(H&W) initiatives by these multinationals helped to develop successful brands. Additionally, companies have embarked on reformulating existing brands to address the changing nutritional needs of consumers and regulatory guidelines.

Health and Wellness Opportunities in the Bakery & Cereals Sector, report provide a comprehensive overview of the global health & wellness (H&W) bakery & cereals sector. It includes analysis of the overall H&W bakery & cereals sector globally, including what is the current market size (2017) with projected growth over the next five years (2017-2022) and how the key categories will develop in the future; key product attributes and key consumer benefits by each region in the sector; key trends in the top four categories by value; and market share of leading companies offering H&W bakery & cereals products in 2017.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global health & wellness (H&W) bakery & cereals sector. It includes analysis on the following -

  • Market overview: This section provides an overview of the overall H&W bakery & cereals sector globally, including what is the current market size (2017) with projected growth over the next five years (2017-2022) and how the key categories will develop in the future. The section also highlights opportunities for manufacturers, before then presenting the growth drivers for the market and challenges faced by manufacturers/retailers. The section also outlines the changing innovative landscape of global bakery & cereals sector in the H&W space with time.
  • Regional analysis: GlobalData has segmented the global market into six key regions: Asia-Pacific, Middle East & Africa, North America, Latin America, Western Europe, and Eastern Europe. This section will first go through an analysis on key product attributes and key consumer benefits by each region in the sector, before then presenting a section on each of the regions in detail - discussing how the market for H&W will grow compared to the market excluding H&W during 2017-2022. It also highlights the top three countries in each of the regions by market value in 2017 and the three fastest-growing countries by value during 2017-2022.
  • Category analysis: This section first provides an overview on current trends in the overall sector; in terms of ingredients, product claims, labeling, and packaging, and how they will shape up in the future. The report section will then look at key trends in the top four categories by value - breakfast cereals, bread & rolls, cookies (sweet biscuits), and energy bars - along with product attributes, and consumer benefits driving the demand for H&W bakery & cereals products.
  • Company share analysis: This section of the report covers the market share of leading companies offering H&W bakery & cereals products in 2017.
Reasons to buy
  • To have a thorough fact based analysis with information about the global H&W bakery & cereals sector across the six regions in value terms and the underlying factors that are driving the sales
  • To gain confidence to make the correct business decisions based on a detailed analysis of the global H&W bakery & cereals sector and to identify opportunities in the most sought after product attributes and consumer benefits
  • The analysts have placed a significant emphasis on the mega trends in the key H&W categories, analyzing the product attributes and consumer benefits that drive consumer choice and will provide a clear picture about the future opportunities that can be explored across the regions, resulting in revenue expansion
  • To gain competitive intelligence about leading companies in the H&W bakery & cereals sector at global and regional level with information about their category share.


1. Executive summary
2. Market overview
Global overview
H&W evolution
H&W analysis by region
Key growth drivers and inhibitors
3. Regional analysis
Growth analysis of bakery & cereals categories - H&W compared to categories excluding H&W
4. Category analysis
Key trends
Growth analysis by key product attributes
Growth analysis by key consumer benefits
5. Company share analysis
Leading companies by region
6. Case studies
7. Future outlook
Appendix
List of Tables
Total H&W bakery & cereals sector by region (US$ mn), 2017
Top two product attributes by category (in value), 2017
Top two consumer benefits by category in value), 2017
Top five health & wellness companies by market value, 2017
Share of product attributes in various regions, 2017
Share of consumer benefits in various regions, 2017
Top three H&W markets by value (US$ mn), 2017 - Asia-Pacific
Top three fastest-growing H&W markets by value (US$ mn), CAGR (%), 2017-2022
Top three H&W markets by value (US$ mn), 2017 - Eastern Europe
Top three fastest-growing H&W markets by value (US$ mn), CAGR (%), 2017-2022 - Eastern Europe
Top three H&W markets by value (US$ mn), 2017 - Latin America
Top three fastest-growing H&W markets by value (US$ mn), CAGR (%), 2017-2022 - Latin America
Top three H&W markets by value (US$ mn), 2017 - Middle East & Africa
Top three fastest-growing H&W markets by value (US$ mn), CAGR (%), 2017-2022 - Middle East & Africa
H&W markets by value (US$ mn), 2017 - North America
Top three H&W markets by value (US$ mn), 2017 - Western Europe
Top three fastest-growing H&W markets by value (US$ mn), CAGR (%), 2017-2022 - Western Europe
Product attributes share in overall sales and growth, 2017-2022 - breakfast cereals
Consumer benefits share in overall sales and growth, 2017-2022 - breakfast cereals
Product attributes share in overall sales and growth, 2017-2022 - bread & rolls
Consumer benefits share in overall sales and growth, 2017-2022 - bread & rolls
Product attributes share in overall sales and growth, 2017-2022 - cookies (sweet biscuits)
Consumer benefits share in overall sales and growth, 2017-2022 - cookies (sweet biscuits)
Product attributes share in overall sales and growth, 2017-2022 - energy bars
Consumer benefits share in overall sales and growth, 2017-2022 - energy bars
Appendix
List of Figures
Value share of H&W bakery & cereals & non H&W bakery & cereals, 2017 & 2022
Key categories by value (US$), 2017 & 2022
Contribution of each region to the growth of H&W bakery & cereals sector, 2017-2022
Category growth analysis: H&W compared to non-H&W share, 2017-2022 - Asia-Pacific
Category growth analysis: H&W compared to non-H&W share, 2017-2022 - Eastern Europe
Category growth analysis: H&W compared to non-H&W share, 2017-2022 - Latin America
Category growth analysis: H&W compared to non-H&W share, 2017-2022 - Middle East & Africa
Category growth analysis: H&W compared to non-H&W share, 2017-2022 - North America
Category growth analysis: H&W compared to non-H&W share, 2017-2022 - Western Europe
Leading companies (including private label) in the global H&W bakery & cereals sector by region - value sales (US$ million), 2017
Leading companies (including private label) in the global H&W bakery & cereals sector by category - value sales (US$ million), 2017
Leading H&W companies by value share - global, 2017
Leading H&W companies by value share - Asia-Pacific, 2017
Leading H&W companies by value share - Eastern Europe, 2017
Leading H&W companies by value share - Latin America, 2017
Leading H&W companies by value share - Middle East & Africa, 2017
Leading H&W companies by value share - North America, 2017
Leading H&W companies by value share - Western Europe, 2017

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