Market Research Logo

Halloween in the UK - 2018

Halloween in the UK - 2018

Summary

Halloween in the UK - 2018, report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Halloween. The report analyses the market, the major players, the main trends, and consumer attitudes.

Scope

  • Over half of UK consumers spent on Halloween with shopper penetration rising 4.5ppts on 2017 to reach 51.5%.
  • Decorations increased in popularity as more people to chose to dress up their homes for Halloween.
  • Discounters proved popular for clothing & costume accessories as value for money influenced retailer choice.
Reasons to buy
  • Use our in-depth consumer insight to learn which categories within Halloween are shopped the most by consumers and to ensure that product offerings are catering to the needs and wants of customers.
  • Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and interesting product ranges in order to maximise sales potential.
  • Use our in-depth analysis to understand which retailers are leading in certain Halloween product categories and why.
  • Use our average spend data to understand how much consumers are prepared to pay in each Halloween category.


THE KEY FINDINGS
The Key Findings
Over half of UK consumers spent on Halloween with shopper penetration rising 4.5ppts on 2017 to reach 51.5%
Decorations increased in popularity as more people to chose to dress up their homes for Halloween
Discounters proved popular for clothing & costume accessories as value for money influenced retailer choice
Trend insight - stores
Trend insight - social media - Instagram
Trend insight - social media - Facebook
Trend insight - social media - Twitter
Trend insight - online
CONSUMER ATTITUDES
Key findings
Halloween shopper penetration
Halloween retail penetration
Halloween leisure/going out penetration
Halloween shopper profile
Financial wellbeing
Halloween spending
Financing spending
Halloween spending
Halloween activities
Halloween statements
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers
DECORATIONS
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Buying dynamics
CLOTHING & COSTUME PRODUCTS
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Buying dynamics
FOOD
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Buying dynamics
ENTERTAINMENT & STATIONERY
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Buying dynamics
METHODOLOGY
Technical details: consumer survey work
List of Tables
Retailer ratings across key measures - grocers, 2018
Retailer ratings across key measures - non-food retailers, 2018
Retailers used - Halloween decorations, ppt change 2017 to 2018
Spend - decorations, 2017 & 2018
Products purchased - pumpkins, 2017 & 2018
Retailers used - pumpkins, 2017 & 2018
Products purchased - home decorations, 2017 & 2018
Retailers used - home decorations, 2017 & 2018
Products purchased - tableware, 2017 & 2018
Retailers used - tableware, 2017 & 2018
Retailers used - clothing & costume products, ppt change 2017 to 2018
Spend - clothing & costume products, 2017 & 2018
Products purchased - kids costumes, 2017 & 2018
Retailers used - kids costumes, 2017 & 2018
Products purchased - adult costumes, 2017 & 2018
Retailers used - adult costumes, 2017 & 2018
Products purchased - costume accessories, 2017 & 2018
Retailers used - costume accessories, 2017 & 2018
Retailers used - Halloween food products, ppt change 2017 to 2018
Spend - food products, 2017 & 2018
Products purchased - chocolate, 2017 & 2018
Retailers used - chocolate, 2017 & 2018
Products purchased - sweets & candy, 2017 & 2018
Retailers used - sweets & candy, 2017 & 2018
Products purchased - cakes, 2017 & 2018
Retailers used - cakes, 2017 & 2018
Retailers used - entertainment & stationery, ppt change 2017 & 2018
Spend - entertainment & stationery, 2017 & 2018
Products purchased - film & music, 2017 & 2018
Retailers used - film & music, 2017 & 2018
Products purchased - stationery & books, 2017 & 2018
Retailers used - stationery & books, 2017 & 2018
Products purchased - games & apps, 2017 & 2018
Retailers used - games & apps, 2017 & 2018
List of Figures
Halloween shopper penetration, overall and by demographic, 2018 & 2017 shopper penetration
Halloween retail penetration, overall and by demographic, 2018 & 2017 retail penetration
Halloween leisure/going out penetration, overall and by demographic, 2018 & 2017 leisure/ going out penetration
Halloween shopper profile, 2018
Financial wellbeing compared to last year, 2017 & 2018
Halloween spending compared to last year, 2017 & 2018
How consumers financed Halloween spending, 2017 & 2018
Retail and leisure split of Halloween spending, 2017 & 2018
Halloween activities undertaken, 2018 & ppt change on 2017
Agreement and disagreement with statements about Halloween, 2018
Retailers that did the best job of promoting Halloween, 2018
What's driving retailer selection (decorative products), 2018, & ppt change on 2017
Consumers using each channel for purchasing decorative products (browsed & purchased), 2018
Consumers using each device for purchasing decorative products (browsed & purchased), 2018
Fulfilment options for Halloween decoration purchases made online, 2017 & 2018
Top 10 retailers shopped at for decorative products, 2017 & 2018
Halloween decorations penetration, overall and by demographic, 2018 & 2017 decorations penetration
Pumpkins penetration, overall and by demographic, 2018 & 2017 pumpkins penetration
Home decorations penetration, overall and by demographic, 2018 & 2017 home decorations penetration
Tableware penetration, overall and by demographic, 2018 & 2017 tableware penetration
Planned/impulse purchases (overall decorative products), 2017 & 2018
Planned/impulse purchases (decorative product categories), 2017 & 2018
What's driving retailer selection (clothing & costume products), 2018, & ppt change on 2017
Consumers using each channel for purchasing clothing & costume products (browsed & purchased), 2018
Consumers using each device for purchasing clothing & costume products (browsed & purchased), 2018
Fulfilment options for clothing & costume purchases made online, 2017 & 2018
Top 10 retailers shopped at for clothing & costume products 2017 & 2018
Clothing & costume penetration, overall and by demographic, 2018 & 2017 clothing & costume penetration
Kids costume penetration, overall and by demographic, 2018 & 2017 kids costume penetration
Adult costume penetration, overall and by demographic, 2018 & 2017 adult costume penetration
Costume accessories penetration, overall and by demographic, 2018 & 2017 costume accessories penetration
Planned/impulse purchases (clothing & costume products), 2017 & 2018
Planned/impulse purchases (clothing & costume product categories), 2017 & 2018
What's driving retailer selection (food products), 2018, & ppt change on 2017
Consumers using each channel for purchasing food products (browsed & purchased), 2018
Consumers using each device for purchasing food products (browsed & purchased), 2018
Fulfilment options for food purchases made online, 2017 & 2018
Top 10 retailers shopped at for food, 2017 & 2018
Food penetration, overall and by demographic, 2018 & 2017 food penetration
Chocolate penetration, overall and by demographic, 2018 & 2017 chocolate penetration
Sweets & candy penetration, overall and by demographic, 2018 & 2017 sweets & candy penetration
Cakes penetration, overall and by demographic, 2018 & 2017 cakes penetration
Planned/impulse purchases (food products), 2017 & 2018
Planned/impulse purchases (food categories), 2017 & 2018
What's driving retailer selection (entertainment & stationery), 2018, & ppt change on 2017
Consumers using each channel for purchasing entertainment & stationery (browsed & purchased), 2018
Consumers using each device for purchasing entertainment & stationery (browsed & purchased), 2018
Fulfilment options for entertainment & stationery purchases made online, 2017 & 2018
Top 5 retailers shopped at for entertainment & stationery 2017 & 2018
Entertainment & stationery penetration, overall and by demographic, 2018 & 2017 entertainment & stationery penetration
Film & music penetration, overall and by demographic, 2018 & 2017 film & music penetration
Stationery & books penetration, overall and by demographic, 2018 & 2017 stationery & books penetration
Games & apps penetration, overall and by demographic, 2018 & 2017 games & apps penetration
Planned/impulse purchases (entertainment & stationery), 2017 & 2018
Planned/impulse purchases (entertainment & stationery categories), 2017 & 2018

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report