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Top Growth Opportunities: Wine in Malaysia

Top Growth Opportunities: Wine in Malaysia

Summary

Among the 2016’s top 10 wine markets, Malaysia is the smallest in terms of per capita expenditure in US$ terms. Looking into the future, the per capita expenditure on wine products in Malaysia is expected to grow by over 7% CAGR during 2016-2021. This growth is primarily attributed to the rising disposable incomes of the large base of young Malaysian consumers and their willingness to spend more on premium wine products while socializing with friends and family.

Furthermore, stronger economic conditions, a huge influx of affluent tourists, and increasing awareness and acceptance of wine products among Malaysian consumers will further boost the growth of the market. Although Muslim Malaysians are prohibited from consuming alcoholic beverages under Islamic law, the wine sector is likely to rise through targeting the non-Muslim community as prospective consumers.

Malaysian wine sector was valued at over US$570 Million in 2016. The country’s wine market is forecast to grow at a CAGR of about 7.5% during 2016-2021, to cross US$990 Million by 2021.

The report Top Growth Opportunities: Wine in Malaysia, provides recommended actions and detailed analysis of how to target the best growth opportunities for wine producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of wine markets in Malaysia through our detailed and robust data, expert insight, and case studies.

In particular, this report provides the following -

  • Key consumer demographic groups driving consumption within the Malaysian market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why.
  • A study of market value and volumes over 2011-2016 for Malaysia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and regional product innovation targeting key consumer needs.
  • Companies mentioned in this report: Treasury Wine Estates, Pernod Ricard,E& J Gallo Winery

    Scope
    • Among 2016’s top ten wine markets, Malaysia is the smallest in terms of per capita expenditure in US$ terms. Looking to the future, the per capita expenditure on wine products in Malaysia is expected to grow by 7.5% CAGR during 2016-2021.
    • The growth is primarily attributed to the rising disposable incomes of the large base of young Malaysian consumers and their willingness to spend more on premium wine products while socializing with friends and family. Despite the fact that many Malaysians are prohibited from consuming alcoholic beverages due to Islamic law, the wine sector in Malaysia offers opportunities by targeting the non-Muslim community as prospective consumers, who accounts for around 40% of the population. Therefore, with nearly a half (47%)1 ‘completely or somewhat agreeing that their disposable income is increasing’, winemakers can capitalize on the shift towards more sophisticated wine preferences driven by wealthier middle-class population, foreign expatriates, and affluent tourists.
    Reasons to buy
    • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Malaysia's wine consumers.
    • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Wine sector.
    • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.


    1. Introducing a top growth market for wine
    Top 10 global growth opportunities scores
    Top global issues
    Assessment against global strategic issues
    GlobalData’s strategic issues map
    Predicted future issues for the global sector
    Reward and risk assessment
    Opportunity score - overview
    Consumer spending trends - peer group comparisons
    Political, Economic, Social, and Technological: Analysis
    Enablers and inhibitors of growth
    Rewards and opportunities for growth
    Summary of the market
    2. Market insight - identifying the opportunities to move into
    Market growth by category
    Value growth of the market
    Volume growth of the market
    Level of premiumization by category
    Category analysis - key drivers of change
    3. Retail and distribution insight - key channels and retailers driving growth
    Wine retail channel share
    Key Retail Channel trends
    Routes to market
    Drivers of change in the sector
    4. Company and brand insight - the competitive landscape defined
    Category fragmentation
    Company and brand strength
    Company and brand strength summary
    5. Consumer insight - who, what, when, where and why
    Strategic issues map
    Key consumer driver implications
    Key consumers trends
    Consumer groups
    Key Health & Wellness trends
    Consumer trends summary
    6. Product and packaging insights
    Key Product Insights
    Trends and strategic issues - other notable product trends
    Key product innovation case studies
    Key Packaging Insights
    Trends and strategic issues
    Product launch key takeouts
    7. White spaces and innovation opportunities - space to move into
    Growth segments to target
    Consumer spaces to target
    Segment opportunities
    Product launch key takeouts
    Key recommendations
    8. Appendix and Definitions
    List of Tables
    Visualization of 10 countries growth opportunities
    Visualization of 10 countries growth opportunities (continued)
    Reward and risk assessment
    Market value and split, 2011-2021
    Winners and losers by category, value, 2016-2021
    Volume growth by category, 2011-2021
    Winners and losers by category, volume, 2016-2021
    Key consumption volume shares by consumer group, 2016
    List of Figures
    Map of top opportunity markets
    Map of top global issues
    Global issue web
    GlobalData’s strategic issues map
    Average consumer spend, peer group comparisons, 2011-2021
    Market value and split, 2011-2021
    Value growth by category, 2011-2016 and 2016-2021
    Value market growth by category, 2011-2021
    Winners and losers by category, volume, 2016-2021
    Private label penetration and CAGR, 2011-2016
    Fragmentation by category, 2011-2016
    Cumulative value share by brand, 2016
    Packaging materials volume share, 2016 & 2021
    Packaging closure materials volume share, 2016 & 2021
    Projected CAGR for top five categories by value, 2016-2021

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