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Top Growth Opportunities: Savory Snacks in New Zealand

Top Growth Opportunities: Savory Snacks in New Zealand


Amongst the top ten savory snacks markets, New Zealand ranks fourth in terms of per capita expenditure (in US$ terms) in 2016, following the US, the UK, and Japan. Furthermore, with rising health-consciousness and increased disposable incomes, consumers in New Zealand are willing to spend more on better quality savory snacks products featuring natural ingredients and tagged with health & wellness claims. Consequently, the per capita expenditure on savory snacks products is expected to rise at a CAGR of 4.2% during the next five years.

With an increase in employment rate and rising disposable incomes, the time-scarce working population in New Zealand with long working hours and busy lives are changing their consumption patterns. Instead of having proper sit-down meals, consumers snack more often, which is aiding growth in the savory snacks market.

Potato chips has been the most valuable category in the market and is forecast to register growth at a CAGR of 3.7% during 2016-2021. The popcorn category is expected to record the fastest growth during 2016-2021 and is estimated to be worth of US$24.2 Million by 2021.

The report Top Growth Opportunities: Savory Snacks in New Zealand, provides detailed analysis of how to target the best growth opportunities for savory snacks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Savory Snacks markets in New Zealand and case studies.

In particular, this report provides the following analysis -

  • Key consumer demographic groups driving consumption within New Zealand. Improve your consumer targeting by understanding who’s driving the market, what they want, and why.
  • A study of market value and volumes over 2011-2016 for New Zealand, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and regional product innovation targeting key consumer needs.
Companies mentioned in this report: Conagra Brands, Inc., Davies Foods, Ekta Food Products, Eskal Foods, The Kellogg Company, Macy & Tailor , Pepsico, Plant Snacks, Progressive Enterprises, Prolife Foods Ltd, Shultz Foods Co, Snyder`s-Lance, Inc., Universal Robina.

  • New Zealand’s Savory Snacks market is the smallest among the top 10 countries in value terms, however, it is forecast to show a substantial growth over 2016-2021
  • Across all the Savory Snacks categories, Potato Chips category has lowest consolidation rate, presenting opportunities for new market players
  • Across all the age groups, youngest consumers, aged 0-15 account for the highest share of consumption across most of the Savory Snacks categories.
  • Over 2016-2021,Potato Chips will remain the highest value category, while Popcorn is expected to record the fastest value growth in US$ over the same period.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of New Zealand's Savory Snacks consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

  • Introducing a top growth market for savory snacks
    • Top opportunity markets
    • GlobalData Consumer's opportunity scoring methodology
    • Top 10 global growth opportunities scores
    • Top global issues
    • Assessment against global strategic issues
    • GlobalData's strategic issues map
    • Predicted future issues for the Global savory snacks sector
    • New Zealand reward and risk assessment
    • Opportunity score - New Zealand Overview
    • Consumer savory snacks spending trends - peer group comparisons
    • Political, Economic, Social and Technological: Analysis
    • Enablers and inhibitors of growth
    • Savory snacks - Rewards and opportunities for growth
      • Table Market value of New Zealand's savory snacks market, 2011-2021
    • Summary of the savory snacks market in New Zealand
  • Market insight - identifying the opportunities to move into
    • Market growth by category
    • Value growth of New Zealand's savory snacks market by category
    • Contribution to change by value
      • Table Category values (US$ million)
    • Volume growth of New Zealand's savory snacks market by category
    • Contribution to change by volume
      • Table Category volumes (million kg)
    • Level of premiumization by category
    • Category analysis - key drivers of change in savory snacks
  • Retail and distribution insight - key channels and retailers driving growth
    • Savory snacks retail channel share - New Zealand
    • Key Retail Channel trends
    • Routes to market - retail overview
    • Routes to market - key retailers
    • Drivers of change in the savory snacks sector
  • Company and brand insight - the competitive landscape defined
    • Savory snacks category fragmentation
    • Company and brand strength
    • Private label penetration
      • Table Private label growth compared to brands by category (in value terms), in New Zealand's savory snacks market, 2011-2016
    • Brand Share by leading supplier for total savory snacks
    • International and domestic brand analysis
      • Table Top five international savory snacks brands
      • Table Top five domestic savory snacks brands
    • Company and brand strength
  • Consumer insight - who, what, when, where and why
    • Strategic issues map - pitfalls and opportunities
    • Key consumer drivers for savory snacks
    • Key consumers trends in New Zealand's savory snacks
    • Consumer Groups - Key consumer targets
      • Table 2016 Consumption volume shares by consumer group
    • Key health & wellness trends
    • How health & wellness benefits will contribute to growth
    • Penetration of Health and Wellness claims by category
    • Consumer trends summary
  • Product and packaging insights -
    • Key Product Insights in savory snacks
    • Trends and strategic issues - other notable product trends
    • Product & Packaging insights - Key product innovation case studies
    • Key product innovation case study : Macy Tailor Pressed Pretzels
    • Key Packaging Insights
    • Trends and strategic issues - package material trends
    • Trends and strategic issues - packaging closure
    • Product launch key takeouts
  • White spaces and innovation opportunities - space to move into
    • Highest growth segments to target when entering the New Zealand savory snacks sector
    • Consumer spaces to target when entering the New Zealand savory snacks market
      • Table Top volume CAGR categories 2011-2016
    • Segment focus - opportunities
    • Product launch key takeouts
    • Recommendations for new ways to enter the savory snacks market in New Zealand
  • Appendix
    • Definitions
      • Category definitions
      • Channel definitions
      • Market Data Measures Definitions
      • Consumer graphics methodology
    • Research Methodology
      • Market data - 50 country methodology
      • Market data - additional 152 country methodology
      • Consumer graphics methodology
      • Health & wellness methodology
      • Online price intelligence methodology

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