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Top Growth Opportunities: Savory Snacks in the UK

Top Growth Opportunities: Savory Snacks in the UK


United Kingdom ranks second among the top 10 countries globally in terms of per capita expenditure (in US dollar terms). The per capita expenditure on savory snacks products in US dollar terms grew at a CAGR of 1.9% in the last five years and is expected to grow at a CAGR of 4.7% during 2016-2021.

Despite an economic recovery, consumers are less willing to eat out and prefer to entertain more at home, which is contributing to the growth of savory snacks. Although snacks are traditionally perceived to be an unhealthy food option, grazing on snacks with authentic and natural ingredients is likely to rise. Consequently, the market is expected to register growth at a CAGR of 5.4% during 2016-2021, when compared to 2011-2016.

UK savory snacks market is led by the processed snacks category, which grew at a CAGR of 4.5% during 2011-2016. It is followed by the potato chips category, which is forecast to grow at a CAGR of 4.2% during 2016-2021. On the other hand, pretzels, the smallest value category are forecast to remain the fastest-growing during 2016-2021. The meat snacks category is expected to register the slowest value growth in US dollar terms at a CAGR of 3.7% in the next five years.

The report Top Growth Opportunities: Savory Snacks in the UK, provides an overview of the bakery and cereals market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. Proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for dairy and soy food producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

Companies mentioned in this report: Walkers, Pepsico, KP, Intersnack, Kelloggs, Tesco, Sainsburys, Iceland, Marks and Spencer, Asda, Morrisons, Booker, The Co-Operative, Aldi, B&M Stores, Home Bargains.


  • The per capita expenditure on savory snacks products is growing and is supported by rising disposable income in the country.
  • The increase of time-scarce consumers as a result of long working hours has changed the need for traditional meal concept to easy and quick meals on-the-go among the UK consumers.
  • Moreover, with changing lifestyles due to busy lives, consumers are not only opting for easy food options but also looking for authentic and natural snack options with health & wellness attributes, which offers good growth opportunities in terms of per capita expenditure in the Savory Snacks market.
Reasons to buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
  • Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • The differing growth rates in regional product sales drive fundamental shifts in the market.
  • This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

  • Introducing a top growth market for savory snacks
    • Top opportunity markets
    • GlobalData Consumer's opportunity scoring methodology
    • Top 10 global growth opportunities scores
    • Top global issues
    • Assessment against global strategic issues
    • GlobalData's strategic issues map
    • Predicted future issues for the global Savory Snacks sector
    • The UK reward and risk assessment
    • Opportunity score – Savory Snacks overview
    • Consumer Savory Snacks spending trends – peer group comparisons
    • Political, economic, social and technological: analysis
    • Enablers and inhibitors of growth
    • Savory Snacks – rewards and opportunities for growth
      • Table Market value of the UK savory snacks market, 2011–2021
    • Summary of the Savory Snacks market in the UK
  • Market insight – identifying the opportunities to move into
    • Market growth by category
    • Value growth of the UK Savory Snacks market by category
    • Contribution to change by value
      • Table Category values (US$ millions)
    • Volume growth of the UK savory snacks market by category
    • Contribution to change by volume
      • Table Category volumes (kg millions)
    • Level of premiumization by category
    • Category analysis – key drivers of change in Savory Snacks
  • Retail and distribution insight – key channels and retailers driving growth
    • Savory Snacks retail channel share – the UK
    • Key retail channel trends
    • Routes to market – retail overview
    • Routes to market – key retailers
    • Drivers of change in the Savory Snacks sector
  • Company and brand insight – the competitive landscape defined
    • Savory Snacks category fragmentation
    • Company and brand strength
    • Private label penetration
      • Table Private label value penetration 2016 Private label growth compared to brands by category (in value terms), in the UK savory snacks market, 2011–2016
    • Brand share by leading supplier for total Savory Snacks
    • International and domestic brand analysis
      • Table Top five international savory snacks brands
      • Table Top five domestic savory snacks brands
    • Company and brand strength
  • Consumer insight – who, what, when, where, and why
    • Strategic issues map – key consumer trends affecting market strategy
    • Strategic issues map – pitfalls and opportunities
    • Key consumer drivers for Savory Snacks
    • Key consumers trends in UK Savory Snacks
    • Consumer groups – key consumer targets
      • Table 2016 Consumption volume shares by consumer group
  • Consumer groups – key consumption motivators
    • Table Potato chips
    • Table Processed snacks
    • Table Nuts & Seeds
    • Table Ethnic/Traditional Snacks
    • Key health & wellness trends
    • How health & wellness benefits will contribute to growth
    • Penetration of health & wellness claims by category
    • Consumer trends summary
  • Product and packaging insights –
    • Key product insights in Savory Snacks
    • Trends and strategic issues – other notable product trends
    • Product & packaging insights – key product innovation case studies
    • Key product innovation case study: Tesco - Wasabi & Chilli Mix
    • Key packaging insights
    • Trends and strategic issues – package material trends
    • Trends and strategic issues – packaging closure
    • Product launch key takeouts
  • White spaces and innovation opportunities – space to move into
    • Segments to target when entering the UK Savory Snacks sector
    • Consumer spaces to target when entering UK savory snacks
      • Table Top volume CAGR categories 2011–2016
    • Segment focus – opportunities
    • Price change by category in the UK's savory snacks sector
    • Pricing strategies – movements in average prices for leading brands
      • Table Monthly average unit price point, GBP
    • Recommendations for new ways to enter savory snacks in the UK
  • Appendix
    • Definitions
      • Category definitions
      • Channel definitions
      • Market Data Measures Definitions
      • Consumer group measures definitions
    • Research Methodology
      • Market data - 50 country methodology
      • Market data - additional 152 country methodology
      • Consumer graphics methodology
      • Health & wellness methodology
      • Online price intelligence methodology
    • About GlobalData

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