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Top Growth Opportunities: Savory Snacks in Saudi Arabia

Top Growth Opportunities: Savory Snacks in Saudi Arabia


Top Growth Opportunities: Savory Snacks in Saudi Arabia, provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities forproducers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of the various channels in the sector's distribution through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for producers in the sector. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -

  • Key consumer demographic groups driving consumption within the country. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
  • A study of market value and volumes over 2012-2017, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2017-2022 period
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and regional product innovation targeting key consumer needs.
  • The savory snacks market in Saudi Arabia is expected to decelerate during 2017-2022, primarily due to the impact of cheap shale oil on its petroleum-driven economy
  • Nonetheless, the large and youthful population and the influx of pilgrims continues to drive demand for savory snacks in Saudi Arabia
  • With the government implementing schemes to nationalize the labor pool, the time-pressed working class population is poised to spur demand for convenience foods and snacks, besides creating new snacking occasions
  • The nuts and seeds category is benefiting from the increasing health consciousness of consumers. Similarly, the growing awareness about obesity is driving demand for healthier snacking and nutritious options that align with their weight loss programs and active lifestyles.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking in the Savory Snacks sector.
  • Category, brand, and packaging dynamics are also examined.
  • This allows product and marketing strategies to be better aligned with the leading trends in the market.

1. Introducing a top growth market for savory snacks
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
GlobalData’s strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, economic, social, and technological: analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the sector
2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the sector
Volume growth of the sector
Level of premiumization by category
Category analysis - key drivers of change
3. Retail and distribution insight - key channels and retailers driving growth
Retail channel share
Key retail channel trends
Routes to market
Drivers of change in the sector
4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Value share by leading trademark owners for all savory snacks
International and domestic trademark owner analysis
Company and brand strength summary
5. Consumer insight - who, what, when, where, and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key Health & Wellness trends
How Health & Wellness benefits will contribute to growth
Penetration of Health and Wellness claims by category
Consumer trends summary
6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts
7. White spaces and innovation opportunities - space to move into
Growth segments to target
Segment opportunities
Consumer spaces to target
Price dynamics
Key recommendations
8. Appendix
List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Sector value and split, 2012-2022
Key performance metrics, 2012-2017
Value growth by category, 2012-2022
Volume growth by category, 2012-2022
Number of retail outlets in Saudi Arabia, 2017
Fragmentation by category, 2012-2017
Private label growth compared to brands by category, CAGR, value, 2012-2017
Top three trademark owners, value, 2017
Key consumption volume shares by consumer group, 2017
Top categories by volume and CAGR, 2012-2017
Average price change by brand, 2017
List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
GlobalData’s strategic issues map
Opportunity score
Average consumer spend, peer group comparisons, 2012-2022
Market value and split, 2012-2022
Value growth by category analysis, volume, 2012-2017 and 2017-2022
Value growth by category, 2012-2022
Winners and losers by category, value, 2017-2022
Volume growth by category, 2012-2022
Winners and losers by category, volume, 2017-2022
Value and volume growth by category, 2012-2022
Private label penetration by category, value, 2012-2017
Value share by leading trademark owners, 2017
Contribution to value change by health & wellness claim, 2017-2022
Penetration of health and wellness claims by category, 2017
Packaging materials volume share, 2017 & 2022
Packaging closure materials volume share, 2017 & 2022
Projected CAGR for top five categories by value, 2017-2022
Top categories by volume and CAGR, 2012-2017

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