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Top Growth Opportunities: Savory Snacks in Saudi Arabia

Top Growth Opportunities: Savory Snacks in Saudi Arabia


Saudi Arabia ranks ninth amongst the top ten savory snacks markets in terms of per capita expenditure (in US$ terms), higher only than China. Furthermore, Saudi Arabia is forecasted to register a moderate growth in their per capita savory snacks consumption. This growth is primarily attributed to increasing consumer spending ability, which encourages the Saudi Arabian consumers to spend more on high quality savory snacks products.

Saudi Arabian savory snacks market grew at a CAGR of 5.6% during 2011-2016. Saudi Arabia has a large base of working population facing a busy life-style, which encourages them to spend less time on traditional meals and seek quick-snack breaks more often, which aids growth in this sector. Consequently, the market is forecast to register faster growth at a CAGR of 8.2% during 2016-2021, when compared to 2011-2016 and is expected to be worth US$568 Million by 2021.

In the Saudi Arabian savory snacks market, potato chips is the largest category in US$ terms, and grew at a CAGR of 6.4% in the last five years and is forecast to record faster growth at a CAGR of 9.1% during 2016-2021. Nuts & seeds is the third-largest category, as has recorded the fastest growth at a CAGR of 6.7% during 2011-2016, is expected to continue being the fastest growing category with a CAGR of 9.5% in the next five years. On the other hand, processed snacks, being the second-largest category, which recorded slowest growth at a CAGR of 2.4% during the last five years, is expected to be the slowest growing category with a CAGR of 3.7% during 2016-2021.

The report Top Growth Opportunities: Savory Snacks in Saudi Arabia identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows beliefs that influence the consumer behavior within the category are accurate.

Specifically, this report gives access to -

  • Key consumer demographic groups driving consumption within the Saudi Arabian market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups over consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • A study of market value and volumes over 2011-2016 for Saudi Arabia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the period of 2016-2021.
  • The degree of influence that the 20 key consumer trends identified by GlobalData have on Savory Snacks consumption volumes, with granular analysis on the extent of these influences varies between gender and age group.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and Saudi Arabia-specific product innovation targeting key consumer needs.
Companies mentioned in this report: PepsiCo, Dalmaza Food Industries, The Kellogg Company, National Biscuits & Confectionery, Lactalis Group, Al Homaizi, Best Food, Gandour India, Paramount Farms, The Lorenz Bahlsen, ConAgra Foods, Tyrrells Potato Chips

  • The savory snacks market in Saudi Arabia saw healthy growth during 2011-2016, and is set to expand further in the five years to 2021, reaching a CAGR of 8.2%. This growth is being driven by a variety of social, political, and economic factors, which point to a more favorable business environment for investors, underpinned by GDP growth and increased spending power.
  • Premiumization had a moderate importance on the market over the past five years, but a higher level of premiumization is expected in the market in the forthcoming years, with consumer confidence is set to grow, due to higher government investment and decreasing unemployment in Saudi Arabia.
  • Internationals Savory Snacks brands dominate the sector, outperforming domestic brands in Saudi Arabia.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Saudi Arabia's Savory Snacks consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

  • Introducing a top growth market for savory snacks
    • Top opportunity markets
    • GlobalData Consumer's opportunity scoring methodology
    • Top 10 global growth opportunities scores
    • Top global issues
    • Assessment against global strategic issues
    • GlobalData's strategic issues map
    • Predicted future issues for the global savory snacks sector
    • Savory snacks reward and risk assessment
    • Opportunity score - Saudi Arabia Overview
    • Consumer savory snacks spending trends - peer group comparisons
    • Political, Economic, Social and Technological: Analysis
    • Enablers and inhibitors of growth
    • Savory snacks - Rewards and opportunities for growth
      • Table Market value of Saudi Arabia's savory snacks market, 2011-2021
    • Summary of the savory snacks market in Saudi Arabia
  • Market insight - identifying the opportunities to move into
    • Market growth by category
    • Value growth of Saudi Arabia's savory snacks market by category
    • Contribution to change by value
      • Table Category values (US$ million)
    • Volume growth of Saudi Arabia's savory snacks market by category
    • Contribution to change by volume
      • Table Category volumes (million kg)
    • Level of premiumization by category
    • Category analysis - key drivers of change in savory snacks
  • Retail and distribution insight - key channels and retailers driving growth
    • Savory snacks retail channel share - Saudi Arabia
    • Key Retail Channel trends
    • Routes to market - retail overview
    • Routes to market - key retailers
    • Drivers of change in the Saudi Arabia savory snacks sector
  • Company and brand insight - the competitive landscape defined
    • Savory snacks category fragmentation
    • Company and brand strength
    • Private label penetration
      • Table Private label growth compared to brands by category (in value terms), in Saudi Arabia's savory snacks market, 2011-2016
    • Brand Share by leading supplier for total savory snacks
    • International and domestic brand analysis
      • Table Top 5 international savory snacks brands
      • Table Top 5 domestic savory snacks brands
    • Company and brand strength
  • Consumer insight - who, what, when, where and why
    • Strategic issues map - pitfalls and opportunities
    • Key consumer drivers for savory snacks
    • Key consumers trends in Saudi Arabia savory snacks sector
    • Consumer Groups - Key consumer targets
      • Table 2016 Consumption volume shares by consumer group
    • Key health & wellness trends
    • How health & wellness benefits will contribute to growth
    • Penetration of Health and Wellness claims by category
    • Consumer trends summary
  • Product and packaging insights -
    • Key Product Insights in savory snacks
    • Trends and strategic issues - other notable product trends
    • Product & Packaging insights - Key product innovation case studies
    • Key product innovation case study: Orville Redenbacher's Poppycock - Gourmet Popcorn Clusters
    • Key Packaging Insights
    • Trends and strategic issues - package material trends
    • Trends and strategic issues - packaging closure
    • Product launch key takeouts
  • White spaces and innovation opportunities - space to move into
    • Highest-growth segments to target when entering the Saudi Arabia savory snacks sector
    • Consumer spaces to target when entering the Saudi Arabia savory snacks market
      • Table Top volume CAGR categories 2011-2016
    • Segment focus - opportunities
    • Product launch key takeouts
    • Recommendations for new ways to enter the savory snacks sector in Saudi Arabia
  • Appendix
    • Definitions
      • Category definitions
      • Channel definitions
      • Market Data Measures Definitions
      • Consumer group measures definitions
    • Research Methodology
      • Market data - 50 country methodology
      • Market data - additional 152 country methodology
      • Consumer graphics methodology
      • Health & wellness methodology
      • Online price intelligence methodology

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