Market Research Logo

Top Growth Opportunities: Savory Snacks in Poland

Top Growth Opportunities: Savory Snacks in Poland

Summary

After a period decline at a CAGR of -0.7% in US$ terms between 2012 and 2017, the Polish savory snacks sector will grow at a slower rate in the next five years to 2022, at a CAGR of 5.6%. With increasing health-consciousness among consumers, the demand for premium snacks with reduced salt and cholesterol will also gain momentum.

The report Top Growth Opportunities: Savory Snacks in Poland, provides an overview of the savory snacks sector, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.

The report pinpoints the best growth opportunities for savory snack producers, suppliers and retailers by combining robust, granular data and expert insight. Also, the report helps identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

Top Growth Opportunities for savory snacks in Poland brings together consumer analysis and market data to provide actionable insight into the behavior of Poland’s consumers. This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the sector.

Companies mentioned: Biedronka, Zabka, PepsiCo, The Lorenz Bahlsen Snack-World Gmbh & Co Kg, Intersnack Group GmbH & Co. KG.

Scope

  • After a period decline at a CAGR of -0.7% in US$ terms between 2012 and 2017, the Polish savory snacks sector will grow at a slower rate in the next five years to 2022, at a CAGR of 5.6%
  • With increasing health-consciousness among consumers, the demand for premium snacks with reduced salt and cholesterol will also gain momentum
  • Over 2017-2022, nuts and seeds will remain the highest value category followed by ethnic snacks.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Poland’s consumers. This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the sector.


1. Introducing a top growth market for savory snacks
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
GlobalData’s strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market
2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change
3. Retail and distribution insight - key channels and retailers driving growth
Meat retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector
4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading trademark owner
International and domestic brand analysis
Company and brand strength summary
5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key Health & Wellness trends
Penetration of Health and Wellness claims by category
Consumer trends summary
6. Product and packaging insights
Key Product Insights
Trends and strategic issues
Product & Packaging insights
Key product innovation case study
Key Packaging Insights
Trends and strategic issues - pack material trends
Product launch key takeouts
7. White spaces and innovation opportunities - space to move into
Growth segments to target
Segment opportunities
Consumer spaces to target
Key recommendations
8. Definitions
List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Sector value and split, 2012-2022
Winners and losers by category, value, 2017-2022
Volume growth by category, 2012-2022
Winners and losers by category, volume, 2017-2022
Key consumption volume shares by consumer group, 2017
List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
GlobalData’s strategic issues map
Average consumer spend, peer group comparisons, 2012-2022
Market value and split, 2012-2022
Value growth by category, 2012-2017 and 2017-2022
Value market growth by category, 2012-2022
Winners and losers by category, volume, 2017-2022
Value and volume growth by category, 2012-2022
Fragmentation by category, 2012-2017
Private label penetration and CAGR, 2012-2017
Cumulative value share by trademark owner, 2017
Penetration of Health and Wellness claims by category, 2017
Packaging materials volume share, 2017 & 2022
Packaging closure materials volume share, 2017 & 2022
Projected CAGR for top five categories by value, 2017-2022

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook