Top Growth Opportunities: Savory Snacks in Poland
Summary
After a period decline at a CAGR of -0.7% in US$ terms between 2012 and 2017, the Polish savory snacks sector will grow at a slower rate in the next five years to 2022, at a CAGR of 5.6%. With increasing health-consciousness among consumers, the demand for premium snacks with reduced salt and cholesterol will also gain momentum.
The report Top Growth Opportunities: Savory Snacks in Poland, provides an overview of the savory snacks sector, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.
The report pinpoints the best growth opportunities for savory snack producers, suppliers and retailers by combining robust, granular data and expert insight. Also, the report helps identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.
Top Growth Opportunities for savory snacks in Poland brings together consumer analysis and market data to provide actionable insight into the behavior of Poland’s consumers. This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the sector.
Companies mentioned: Biedronka, Zabka, PepsiCo, The Lorenz Bahlsen Snack-World Gmbh & Co Kg, Intersnack Group GmbH & Co. KG.
Scope
- After a period decline at a CAGR of -0.7% in US$ terms between 2012 and 2017, the Polish savory snacks sector will grow at a slower rate in the next five years to 2022, at a CAGR of 5.6%
- With increasing health-consciousness among consumers, the demand for premium snacks with reduced salt and cholesterol will also gain momentum
- Over 2017-2022, nuts and seeds will remain the highest value category followed by ethnic snacks.
- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Poland’s consumers. This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the sector.
- 1. Introducing a top growth market for savory snacks
- Top 10 global growth opportunities scores
- Top global issues
- Assessment against global strategic issues
- GlobalData’s strategic issues map
- Predicted future issues for the global sector
- Reward and risk assessment
- Opportunity score - overview
- Consumer spending trends - peer group comparisons
- Political, Economic, Social, and Technological: Analysis
- Enablers and inhibitors of growth
- Rewards and opportunities for growth
- Summary of the market
- 2. Market insight - identifying the opportunities to move into
- Market growth by category
- Value growth of the market
- Volume growth of the market
- Level of premiumization by category
- Category analysis - key drivers of change
- 3. Retail and distribution insight - key channels and retailers driving growth
- Meat retail channel share
- Key Retail Channel trends
- Routes to market
- Drivers of change in the sector
- 4. Company and brand insight - the competitive landscape defined
- Category fragmentation
- Company and brand strength
- Private label penetration
- Brand share by leading trademark owner
- International and domestic brand analysis
- Company and brand strength summary
- 5. Consumer insight - who, what, when, where and why
- Strategic issues map
- Key consumer driver implications
- Key consumers trends
- Consumer groups
- Key Health & Wellness trends
- Penetration of Health and Wellness claims by category
- Consumer trends summary
- 6. Product and packaging insights
- Key Product Insights
- Trends and strategic issues
- Product & Packaging insights
- Key product innovation case study
- Key Packaging Insights
- Trends and strategic issues - pack material trends
- Product launch key takeouts
- 7. White spaces and innovation opportunities - space to move into
- Growth segments to target
- Segment opportunities
- Consumer spaces to target
- Key recommendations
- 8. Definitions
- List of Tables
- Visualization of 10 countries growth opportunities
- Visualization of 10 countries growth opportunities (continued)
- Reward and risk assessment
- Sector value and split, 2012-2022
- Winners and losers by category, value, 2017-2022
- Volume growth by category, 2012-2022
- Winners and losers by category, volume, 2017-2022
- Key consumption volume shares by consumer group, 2017
- List of Figures
- Map of top opportunity markets
- Map of top global issues
- Global issue web
- GlobalData’s strategic issues map
- Average consumer spend, peer group comparisons, 2012-2022
- Market value and split, 2012-2022
- Value growth by category, 2012-2017 and 2017-2022
- Value market growth by category, 2012-2022
- Winners and losers by category, volume, 2017-2022
- Value and volume growth by category, 2012-2022
- Fragmentation by category, 2012-2017
- Private label penetration and CAGR, 2012-2017
- Cumulative value share by trademark owner, 2017
- Penetration of Health and Wellness claims by category, 2017
- Packaging materials volume share, 2017 & 2022
- Packaging closure materials volume share, 2017 & 2022
- Projected CAGR for top five categories by value, 2017-2022
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook