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Top Growth Opportunities: Savory Snacks in France

Top Growth Opportunities: Savory Snacks in France


Amongst the top ten savory snacks markets, France ranks sixth in terms of per capita expenditure (in US$ terms) in 2016, larger than Russia, Brazil, Saudi Arabia, and China. French consumers seek savory snacks products as rewarding food items to relax with during a hectic day and are willing to spend more on savory snacks products featuring new, exotic flavors, and better quality ingredients, which is the major driver of the market.

In the French savory snacks market, the majority of categories declined during the last five years. However, potato chips, the most valued category, which grew at a CAGR of almost 4% in US$ terms during 2011-2016, is forecasted to continue being the fastest growing category with a CAGR of more than 10% in the next five years. It is followed by the popcorn category, which declined at 1.5% CAGR during 2011-2016, is forecasted to register growth at a CAGR of about 4.5% during 2016-2021. On the other hand, processed snacks, the second largest category which declined at a CAGR of more than 2% in the last five years, is expected to grow at the slowest CAGR of over 3% during 2016-2021.

Potato chips has been the most valuable category in the market, and is also forecasted to register the fastest growth at a CAGR of above 10% during 2016-2021, estimated to be worth more than US$800 million by 2021. It is followed by the popcorn category, which is expected to grow at a CAGR of more than 4% during the next five years and will be worth about US$25 million by 2021.

The report Top Growth Opportunities: Savory Snacks in France, provides recommended actions and detailed analysis of how to target the best growth opportunities for savory snack producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of savory snacks food markets in France through our detailed and robust data, expert insight, and case studies.

In particular, this report provides the following -

  • Key consumer demographic groups driving consumption within the France market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why.
  • A study of market value and volumes over 2011-2016 for France, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and regional product innovation targeting key consumer needs.
Companies mentioned in this report: PepsiCo, Intersnack Group, The Kellogg's Company, Carrefour, Amazon, Wholefoods.

  • Amongst the top ten savory snacks markets, France ranks sixth in terms of per capita expenditure (in US$ terms) in 2016, larger than Russia, Brazil, Saudi Arabia, and China
  • The French savory snacks market is forecast to register growth at a CAGR of 5.9% during 2016-2021 and is expected to be worth US$2,306.2 million by 2021. This surge in savory snack consumption is expected to be fuelled by the social culture of French consumers, which encourages consumption of savory snacks in social gatherings
  • Tim-pressed consumers look out for savory snacks products with convenient and portable formats that can be carried and consumed while on-the-go or at work places. Consequently, the per capita expenditure on savory snacks products is expected to grow at a CAGR of 5.5% during 2016-2021 and offers good growth opportunities in future
  • Over 2016-2021 potato chips is expected to record the fastest value growth in US$ over the same period.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of France 's Savory snacks consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

  • Introducing a top growth market for savory snacks
    • Top opportunity markets
    • GlobalData Consumer's opportunity scoring methodology
    • Top 10 global growth opportunities scores
    • Top global issues
    • Assessment against global strategic issues
    • GlobalData's strategic issues map
    • Predicted future issues for the global savory snacks sector
    • France reward and risk assessment
    • Opportunity score - France Overview
    • Consumer savory snacks spending trends - peer group comparisons
    • Political, Economic, Social and Technological: Analysis
    • Enablers and inhibitors of growth
    • Savory snacks - rewards and opportunities for growth
      • Table Market value of France's savory snacks market, 2011-2021
    • Summary of the savory snacks market in France
  • Market insight - identifying the opportunities to move into
    • Market growth by category
    • Value growth of France's savory snacks market by category
    • Contribution to change by value
      • Table Category values (US$ million)
    • Volume growth of France's savory snacks market by category
    • Contribution to change by volume
      • Table Category volumes (million kg)
    • Level of premiumization by category
    • Category analysis - key drivers of change in savory snacks
  • Retail and distribution insight - key channels and retailers driving growth
    • Savory snacks retail channel share - France
    • Key retail channel trends
    • Routes to market - retail overview
    • Routes to market - key retailers
    • Drivers of change in the savory snacks sector
  • Company and brand insight - the competitive landscape defined
    • Savory snacks category fragmentation
    • Company and brand strength
    • Private label penetration
      • Table Private label growth compared to brands by category (in value terms), in France's savory snacks market, 2011-2016
    • Brand share by leading supplier for total savory snacks
    • International and domestic brand analysis
      • Table Top five international savory snacks brands
      • Table Top five domestic savory snacks brands
    • Company and brand strength
  • Consumer insight - who, what, when, where and why
    • Strategic issues map - pitfalls and opportunities
    • Key consumer drivers for savory snacks market
    • Key consumers trends in the French savory snacks market
    • Consumer Groups - Key consumer targets
      • Table 2016 Consumption volume shares by consumer group
    • Consumer Groups - key consumption motivators
      • Table Potato Chips
      • Table Nuts & Seeds
      • Table Processed Snacks
      • Table Ethnic/Traditional Snacks
    • Key health & wellness trends
    • How health & wellness benefits will contribute to growth
    • Penetration of health and wellness claims by category
    • Consumer trends summary
  • Product and packaging insights -
    • Key Product Insights in savory snacks
    • Trends and strategic issues - other notable product trends
    • Product & packaging insights - key product innovation case studies
    • Key product innovation case study: Ethiquable's Blue Potato Chips
    • Key Packaging Insights
    • Trends and strategic issues - package material trends
    • Trends and strategic issues - packaging closure
    • Product launch key takeouts
  • White spaces and innovation opportunities - space to move into
    • -Highest growth segments to target when entering the French savory snacks sector
    • Consumer spaces to target when entering France savory snacks market
      • Table Top volume CARG categories 2011-2016
    • Segment focus - opportunities
    • Price change by category in France savory snacks sector
    • Pricing strategies - movements in average prices for leading brands
      • Table Monthly average price point, EUR
    • -Product launch key takeouts
    • Recommendations for new ways to enter the savory snacks market in France
  • Appendix
    • Definitions
      • Category definitions
      • Channel definitions
      • Market data measures definitions
      • Consumer group measures definitions
    • Research Methodology
      • Market data - 50 country methodology
      • Market data - additional 152 country methodology
      • Consumer graphics methodology
      • Health & wellness methodology
      • Online price intelligence methodology

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