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Top Growth Opportunities: Savory Snacks in Brazil

Top Growth Opportunities: Savory Snacks in Brazil


Brazil has one of the largest savory snacks markets in terms of value globally, worth in excess of US$3.5 Billion. Nevertheless, with a forecast CAGR for 2016-2021 of 3.7%, growth within this market is relatively slow, compared to other developed nations. The recent developments in income inequality and internal corruption have placed pressure on diplomatic ties, thus threatening exports. Furthermore, it is rumored that Trump’s administration may enforce protectionist measures, which would ultimately limit exports from Brazil to the US.

Amongst the top ten savory snacks markets, Brazil ranked eighth in terms of per capita expenditure (in US$ terms) in 2016, larger than Saudi Arabia and China. The per capita expenditure on savory snacks products grew at a strong CAGR of 6+% during 2011-2016. This growth is primarily attributed to the large population base residing in urban areas that are leading busy life-styles and spending most of their time out of the home. Consequently, these urban consumers seek savory snacks products available in portable formats that can be carried and consumed while on-the-go.

Brazilian savory snacks market is being led by the processed snacks category which grew at a CAGR of 8% during 2011-2016, and is expected to record the fastest growth during 2016-2021. Nuts & seeds, the second-largest category in the market. On the other hand, pretzels, the smallest category in value terms, are expected to record the slowest growth at a CAGR of 2.2% in the next five years.

The report Top Growth Opportunities: Savory Snacks in Brazil, provides recommended actions and detailed analysis of how to target the best growth opportunities for savory snack producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of savory snacks food markets in Brazil through our detailed and robust data, expert insight, and case studies.

In depth, this report provides the following -

  • Key consumer demographic groups driving consumption within the Brazil market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why.
  • A study of market value and volumes over 2011-2016 for Brazil supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and regional product innovation targeting key consumer needs.
Companies mentioned in this report: GPA (Extra), Carrefour, Walmart, Cencosud, AMPM, GPA (Mini Market), Carrefour Express, Lojas Americanas and Atacadoao, PepsiCo, General Mills, Kelloggs's, Iracema, Hikari, Zendegii, Brad's, Frootiva, Roots to Go, Jasmine, Sea's Gift, Doritos, Kroc's, Contem Tudo Qpod, Lays, Farinha, Karoco.

  • Brazil ranks as one of the largest markets in the global Savory Snacks sector in terms of value, worth an excess of US$3.5 billion.
  • Despite recovering economic growth, growth is set to decelerate over the next five years, recording a CAGR of 3.7% between 2016-2021.
  • Savory Snack consumption is centered around younger consumers. Having grown up in the age of urbanization and Western influence, they have much more positive perceptions of Savory snacks products, thus being more open and experimental to change.
  • Over 2016-2021, processed snacks will remain the highest value category, while potato chips is expected to record the fastest value growth at a GACR of 4.3%.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Brazil's Savory snacks consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

  • Introducing a top growth market for savory snacks
    • Top opportunity markets
    • GlobalData Consumer's opportunity scoring methodology
    • Top 10 global growth opportunities scores
    • Top global issues
    • Assessment against global strategic issues
    • GlobalData's strategic issues map
    • Predicted future issues for the Global savory snacks sector
    • Brazil reward and risk assessment
    • Opportunity score – Brazil overview
    • Consumer savory snacks spending trends – peer group comparisons
    • Political, Economic, Social and Technological: Analysis
    • Enablers and inhibitors of growth
    • Savory snacks – Rewards and opportunities for growth
      • Table Market value of Brazil's savory snacks market, 2011–2021
    • Summary of the Brazilian savory snacks market
  • Market insight – identifying the opportunities to move into
    • Market growth by category
    • Value growth of Brazil's savory snacks market by category
    • Contribution to change by value
      • Table Category values (US$ million)
    • Volume growth of Brazil's savory snacks market by category
    • Contribution to change by volume
      • Table Category volumes (million kg)
    • Level of premiumization by category
    • Category analysis – key drivers of change in savory snacks
  • Retail and distribution insight – key channels and retailers driving growth
    • Savory snacks retail channel share – Brazil
    • Key Retail Channel trends
    • Routes to market – retail overview
    • Routes to market – key retailers
    • Drivers of change in the savory snacks sector
  • Company and brand insight – the competitive landscape defined
    • Savory snacks category fragmentation
    • Company and brand strength
    • Private label penetration
      • Table Private label growth compared to brands by category (in value terms), in Brazil's savory snacks market, 2011–2016
    • Brand Share by leading supplier for total savory snacks
    • International and domestic brand analysis
      • Table Top five international savory snacks brands
      • Table Top five domestic savory snacks brands
    • Company and brand strength
  • Consumer insight – who, what, when, where and why
    • Strategic issues map – key consumer trends affecting market strategy
    • Strategic issues map – pitfalls and opportunities
    • Key consumer drivers for savory snacks
    • Key consumers trends in Brazilian savory snacks
    • Consumer Groups – Key consumer targets
      • Table 2016 Consumption volume shares by consumer group
    • Consumer Groups – key consumption motivators
      • Table Processed snacks
      • Table Popcorn
      • Table Nuts & Seeds Nuts & Seeds
      • Table Potato Chips
    • Key Health & Wellness trends
    • How Health & Wellness benefits will contribute to growth
    • Penetration of health and wellness claims by category
    • Consumer trends summary
  • Product and packaging insights –
    • Key Product Insights in savory snacks
    • Trends and strategic issues – other notable product trends
    • Product & Packaging insights – Key product innovation case studies
    • Key product innovation case study : Contem Tudo Qpod Coconut Chips
    • Key Packaging Insights
    • Trends and strategic issues – package material trends
    • Trends and strategic issues – packaging closure
    • Product launch key takeouts
  • White spaces and innovation opportunities – space to move into
    • Highest growth segments to target when entering the Brazilian savory snacks sector
    • Segment focus – opportunities
    • Price change by category in the Brazilian savory snacks sector
    • Pricing strategies – movements in average prices for leading brands
      • Table Monthly average unit price point, BRL
    • Product launch key takeouts
    • Recommendations for new ways to enter the savory snacks in Brazil
  • Appendix
    • Definitions
      • Category definitions
      • Channel definitions
      • Market Data Measures Definitions
      • Consumer group measures definitions
    • Research Methodology
      • Market data - 50 country methodology
      • Market data - additional 152 country methodology
      • Consumer graphics methodology
      • Health & wellness methodology
      • Online price intelligence methodology

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