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Top Growth Opportunities: Meat in the UAE

Top Growth Opportunities: Meat in the UAE


Meat market in UAE is forecasted to see a CAGR of 7% in 2016-2021, weakened by 0.8% from the previous five years. This is largely due to the new restrictions on the import of Brazilian meat and poultry in the country, which is a leading source of meat for UAE until now, as they are one of the main import destinations for both meat and poultry. However, the restriction only applies to certain companies that did not comply with new health requirements in their production processes.

The UAE has a strong economy with a high per capita income. This is due to increased spending on job creation and infrastructure expansion, which is opening up utilities to greater private sector involvement. Also, the UAE has no income tax and no federal-level corporate tax which it presents a strong opportunity for the meat market producers to operate in.

Inflation is likely to remain consistent in 2017, whilst falling property prices may also put pressure on overall price levels. Currently, the employment rate is the highest it has been in recent years; however consumer spending on meat remains low. The meat market must focus on differing consumer needs and how they can cater for their lifestyles such as financial and time constraints, with 62% of UAE consumers claiming that food products that align with their time and money constraints would often or always influence their product choice. The economy of the UAE is the second largest after Saudi Arabia in the Arab world, and it continues to rely on the oil revenues. Trade plays an important role in the country, since the value of import and export makes up majority of GDP.

Even though meat consumption is growing in the UAE, the country still ranks amongst the smallest markets in the global Meat sector in terms of per capita expenditure. Though the population and disposable incomes are increasing in the country, the UAE Meat market has not yet seen the benefits of this in US dollar terms.

The report Top Growth Opportunities: Meat in the UAE provides recommended actions and detailed analysis of how to target the best growth opportunities for meat producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Meat markets in the UAE.

Additionally, this report provides insights on the following -

  • Key consumer demographic groups driving consumption within the US market. Improve your consumer targeting by understand who’s driving the market, what they want, and why
  • A study of market value and volumes over 2011-2016 for the US, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and US-specific product innovation targeting key consumer needs
Companies mentioned in this report: Carrefour, Lulu, Spinneys, Nesto, Fathima, Union Coop, Geant, Aswaaq, Zoom, Circle K, Seven Eleven, Emirates Modern Poultry Co., Universal Islamic Meat Fzco, PrimerPrecio, Diamond Meat processing L.L.C., Al Islami Foods Co, BRF S.A., Farm Fresh Meats, Inc., Americana Group, Tulip Food Company A/S, Al Ain Poultry Farm, Prime, Americana, Perdix, Sadia, Al Rawadh, Lolo, Al Masa, Al Islami, Al Khazana.

  • The meat market in UAE is forecasted to see a CAGR of 7% in 2016-2021, weakened by 0.8% from the previous five years. This is largely due to the new restrictions on the import of Brazilian meat and poultry in the country, which is a leading source of meat for UAE until now, as they are one of the main import destination for both meat and poultry.
  • The Cooked Meats (Packaged) category is expected to be the fastest growing category at a CAGR of 8.6% during 2016-2021. It is followed by the Chilled Raw Packaged Meat (Processed) category. Ambient Meat will continue to be the slowest growing category in the market.
  • Value between 2011 and 2016 grew at similar pace to volume across all meat categories in the UAE, and will continue to do so over the next five years. This shows that meat producers are targetting opportunities for value for money products
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of UAE Meat consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

  • Introducing a top growth market for Meat
    • GlobalData Consumer's opportunity scoring methodology
    • Top opportunity markets for Meat
    • Top 10 global growth opportunities scores
    • Top global issues
    • Assessment against global strategic issues
    • GlobalData's strategic issues map
    • Predicted future issues for the Global Dairy sector
    • Meat reward and risk assessment
    • Opportunity score – Meat Overview
    • Consumer Meat spending trends – peer group comparisons
    • Political, Economic, Social and Technological: Analysis
    • Enablers and inhibitors of growth
    • The UAE – Rewards and opportunities for growth
      • Table Market value of the UAE Meat market, 2011 - 2016
    • Summary of the meat market in the UAE
  • Market insight – identifying the opportunities to move into
    • Market growth by category
    • Value growth of the UAE Meat market by category
    • Contribution to change by value
      • Table Category values (US$ millions)
    • Volume growth of the UAE Meat market by category
    • Contribution to change by volume
      • Table Category volumes (millions Kg)
    • Level of premiumization by category
    • Category analysis – key drivers of change in Meat
  • Retail and distribution insight – key channels and retailers driving growth
    • Meat retail channel share – The UAE
    • Key Retail Channel trends
    • Routes to market – retail overview
    • Routes to market – key retailers
    • Drivers of change in the meat sector
  • Company and brand insight – the competitive landscape defined
    • Meat category fragmentation
    • Company and brand strength
    • Private label penetration
    • Brand Share by leading supplier for total Meat
    • International and domestic brand analysis
      • Table Top 5 international Meat brands
      • Table Top 5 domestic Meat brands
    • Company and brand strength
  • Consumer insight – who, what, when, where and why
    • Strategic issues map – pitfalls and opportunities
    • Key consumer drivers for Meat
    • Key consumers trends in the UAE Meat
    • Key Health & Wellness trends
    • Consumer trends summary
  • Product and packaging insights –
    • Key Product Insights in Meat
    • Trends and strategic issues – other notable product trends
    • Product & Packaging insights – Key product innovation case studies
    • Key product innovation case study : Khazan Breakfast Veal Strips
    • Key Packaging Insights
    • Trends and strategic issues – packaging material trends
    • Trends and strategic issues – packaging closure
    • Product launch key takeouts
  • White spaces and innovation opportunities – space to move into
    • Highest growth segments to target when entering the UAE meat sector
    • Consumer spaces to target when entering the UAE meat market
      • Table Top volume CAGR categories 2011 - 2016
  • Segment focus – opportunities
    • Pricing strategies – movements in average prices for leading brands
      • Table Monthly average price point, US$
    • Product launch key takeouts
    • Recommendations for new ways to enter the meat Sector in the UAE
  • Appendix
    • Category Definitions: Loose & Unpackaged sales of fresh and cooked Meat are tracked
    • Category Definitions: Ambient Meat
    • Category Definitions: Frozen Meat
    • Category Definitions: Chilled Raw Packaged Meat – Whole Cuts
    • Category Definitions: Chilled Raw Packaged Meat – Processed
    • Category Definitions: Cooked Meats - Counter
    • Category Definitions: Cooked Meats - Packaged
    • Category Definitions: Fresh Meat (Counter)
    • Channel Definitions
    • Product Attribute Definitions: Food Minus
    • Product Attribute Definitions: Functional & Fortified
    • Product Attribute Definitions: Naturally Healthy (NH)
    • Product Attribute Definitions: Food Intolerance (FI)
    • Accreditation Definitions
    • Consumer Benefit Definitions: Performance
    • Consumer Benefit Definitions: Health Management
    • Consumer Benefit Definitions: Weight & Shape Management
    • Consumer Benefit Definitions: Beauty From Within
    • Consumer Benefit Definitions: General Wellbeing
    • Consumer Packaged Goods Retail Data
    • Health & Wellness data is built using detailed store audits in combination with market volumes from GlobalData's market data research

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