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Top Growth Opportunities: Hot Drinks in South Korea

Top Growth Opportunities: Hot Drinks in South Korea

Summary

The South Korean hot drinks sector ranks seventh in terms of per capita expenditure in US dollar terms, just above India, China, and Malaysia. Furthermore, the per capita expenditure in South Korea is expected to grow at a CAGR of 5.9% during 2017-2022.

This growth can be attributed to a large, young population base (20.3% of the population aged 20-34 in 2017) in the country who are experimental in nature and increasingly seeking innovative flavors and varieties of products. This is driving manufacturers to launch unusual flavors in hot drinks. Moreover, with changing lifestyles and increasing health consciousness, consumers are also looking for ‘better-for-you’ healthy hot drinks options labeled with health & wellness claims.

The report Top Growth Opportunities: Hot Drinks in South Korea, provides an overview of the Hot Drinks market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report uses Risk vs Reward Opportunity model to pinpoint the best growth opportunities for Hot Drinks producers, suppliers and retailers by combining robust, granular data and expert insight. The report identifies the best opportunities, analyzes white spaces in the market, and outlines new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

The report brings together consumer analysis and market data to provide actionable insight into the behavior of South Korea Hot Drinks consumers. This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivators in the Hot Drinks sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Companies mentioned: Ajinomoto Group, Nestle SA, Jacobs Douwe Egberts, Jardin Café Solution S.A., McNulty`s Tea & Coffee Co., Namyang Dairy Products Co, Amorepacific Corporation, Dongsuh, Lotte Co., Ltd., Ottogi Co, Ltd.

Scope

  • South Korea’s economic growth (GDP) is slated to remain stable through 2020, given the government’s initiatives to tackles rising unemployment in the country, according to the OECD. The steady improvement in the country’s economy is likely to drive consumer spending, supporting growth in the hot drinks sector during 2017-2022.
  • Hot coffee popular among working class people as well as older consumers as it is considered to be one of the staple everyday drinks in the country. Brands should come up with new products in this category featuring unusual flavors and varieties to drive premiumization and higher profit margins.
  • Rapid technological developments will have a huge impact on consumers’ shopping practice and ultimately on the South Korean retail landscape. The traditional retailers are offering the convenience of shopping grocery via their dedicated online websites, which will enable niche brands and products to reach a larger base of consumers.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of South Korea Hot Drinks consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivators in the Hot Drinks sector.
  • Category, brand, and packaging dynamics are also examined.
  • This allows product and marketing strategies to be better aligned with the leading trends in the market.


1. Introducing a top growth market for hot drinks
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
GlobalData’s strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market
2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change
3. Retail and distribution insight - key channels and retailers driving growth
Retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector
4. Company and brand insight - the competitive landscape defined
Company and brand strength
International and domestic brand analysis
Company and brand strength summary
5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer drivers
Key consumers trends
Consumer groups
Key Health & Wellness trends
Consumer trends summary
6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues - pack material trends
Trends and strategic issues - closure material trends
Product launch key take-outs
7. White spaces and innovation opportunities - space to move into
Growth segments to target
Segment focus - opportunities
Consumer spaces to target
Price dynamics
Key recommendations
8. Appendix
List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Key Performance Metrics
Winners and losers by category, value, 2017-2022
Winners and losers by category, volume, 2017-2022
Distribution channels - Top Four
Number of outlets in South Korea
Company and brand strength
International and domestic trademark owner analysis
2017 Consumption volume shares by consumer group
Segment focus - opportunities
2017 Consumption volume shares by consumer group
Monthly average unit price point
List of Figures
Map of top opportunity
Map of top global issues
Global issue web
GlobalData’s strategic issues map
Average consumer spend, peer group comparisons, 2012-2022
Market value and split, 2012-2022
Value growth by category, 2012-2017 and 2017-2022
Value market growth by category, 2012-2022
Volume growth by category, 2012-2022
Value and volume growth 2012-2017 by category
Pack materials volume share, 2017 & 2022
Closure materials volume share, 2017 & 2022
2017-2022 CAGR for hot drinks categories by value share
Top category consumed by consumer groups, 2011 - 2016
Price change by category over last 12 months

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