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Top Growth Opportunities: Hot Drinks in Japan

Top Growth Opportunities: Hot Drinks in Japan


Japanese Hot Drinks Market declined during 2011-2016 in US Dollar terms by a CAGR of about -2.6%. This is due to the depreciation of the yen against the dollar during the period, as good volume growth over the same period indicates growing consumption in this market. However, growth prospects for 2016-2021 are extremely good, with a strengthening of the yen and an increase in volume growth powering a massive growth rate of 6% CAGR over this period. The market is likely to grow form about US$17 Million to over US$23 Million in value over the five year forecast period.

Japan is the largest Hot Drinks market in terms of per capita expenditure in USUS$ terms. Further, the per capita expenditure of Hot Drinks is expected to grow significantly by over 6% CAGR during 2016-2021.This growth is primarily attributed to the high disposable incomes of Japanese consumers, which encourages them to seek premium hot drink products featuring novel ingredients and flavours to elevate their consumption experiences.

Off-trade Hot Drinks sector accounted for a higher value in USUS$ terms than On-trade, mirroring the behaviour of the Japanese consumers who prefer at-home consumption. However, both Off-trade and On-trade sectors recorded decline in terms of growth in USUS$ terms due to weakening of the Japanese yen against the US dollar during the last five years.

Coffee, despite not being indigenous to Japan, is now by far the largest category in the Hot Drinks market. This is because the long working hours of the Japanese people will continue to cause a desire for caffeine. New innovative ways of combining quality with convenience in this category will continue to appeal to consumers, for example Tirol Caffe Mocha, the instant coffee product utilizing a major hot chocolate brand.

The report Top Growth Opportunities: Hot Drinks in Japan, provides recommended actions and detailed analysis of how to target the best growth opportunities for Hot Drinks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Hot Drinks markets in Japan through our detailed and robust data, expert insight, and case studies.

Specifically, this report gives access to -

  • Key consumer demographic groups driving consumption within the Japan market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why.
  • A study of market value and volumes over 2011-2016 for Japan, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and regional product innovation targeting key consumer needs.
Companies mentioned in this report: Aeon, 7-Eleven, Nestle, Ajinomoto, UCCUeshima

  • Japan has a higher average spend per capita on wine than most other major economies.
  • After a period decline at a CAGR of -2.6% in US$ terms between 2011 and 2016, the Japanese Hot Drinks market will grow at a slower rate in the next five years to 2021, at a CAGR of 6.0%.
  • Younger consumers are interested in a Western style Hot Tea categories and are more convenience focussed, driving them to the On Trade
  • Over 2016-2021, Hot Coffee will remain the highest value category, though Other Hot Drinks is forecast to be the fastest growing
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Japan's Hot Drinks consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Hot Drinks sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

1. Introducing a top growth market for Hot Drinks
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
GlobalData’s strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market
2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change
3. Retail and distribution insight - key channels and retailers driving growth
Hot Drinks retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector
4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary
5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Key Health & Wellness trends
Consumer trends summary
6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Packaging trends and strategic issues
Product launch key takeouts
7. White spaces and innovation opportunities - space to move into
Growth segments to target
Segment opportunities
Product launch key takeouts
Key recommendations
8. Appendix and Definitions
List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Volume growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
GlobalData’s strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016
Private label penetration and CAGR, 2011-2016
Cumulative value share by brand, 2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-2021

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