Japanese Hot Drinks Market declined during 2011-2016 in US Dollar terms by a CAGR of about -2.6%. This is due to the depreciation of the yen against the dollar during the period, as good volume growth over the same period indicates growing consumption in this market. However, growth prospects for 2016-2021 are extremely good, with a strengthening of the yen and an increase in volume growth powering a massive growth rate of 6% CAGR over this period. The market is likely to grow form about US$17 Million to over US$23 Million in value over the five year forecast period.
Japan is the largest Hot Drinks market in terms of per capita expenditure in USUS$ terms. Further, the per capita expenditure of Hot Drinks is expected to grow significantly by over 6% CAGR during 2016-2021.This growth is primarily attributed to the high disposable incomes of Japanese consumers, which encourages them to seek premium hot drink products featuring novel ingredients and flavours to elevate their consumption experiences.
Off-trade Hot Drinks sector accounted for a higher value in USUS$ terms than On-trade, mirroring the behaviour of the Japanese consumers who prefer at-home consumption. However, both Off-trade and On-trade sectors recorded decline in terms of growth in USUS$ terms due to weakening of the Japanese yen against the US dollar during the last five years.
Coffee, despite not being indigenous to Japan, is now by far the largest category in the Hot Drinks market. This is because the long working hours of the Japanese people will continue to cause a desire for caffeine. New innovative ways of combining quality with convenience in this category will continue to appeal to consumers, for example Tirol Caffe Mocha, the instant coffee product utilizing a major hot chocolate brand.
The report Top Growth Opportunities: Hot Drinks in Japan, provides recommended actions and detailed analysis of how to target the best growth opportunities for Hot Drinks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Hot Drinks markets in Japan through our detailed and robust data, expert insight, and case studies.
Specifically, this report gives access to -
Key consumer demographic groups driving consumption within the Japan market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why.
A study of market value and volumes over 2011-2016 for Japan, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
Examples of international and regional product innovation targeting key consumer needs.
Companies mentioned in this report: Aeon, 7-Eleven, Nestle, Ajinomoto, UCCUeshima
Japan has a higher average spend per capita on wine than most other major economies.
After a period decline at a CAGR of -2.6% in US$ terms between 2011 and 2016, the Japanese Hot Drinks market will grow at a slower rate in the next five years to 2021, at a CAGR of 6.0%.
Younger consumers are interested in a Western style Hot Tea categories and are more convenience focussed, driving them to the On Trade
Over 2016-2021, Hot Coffee will remain the highest value category, though Other Hot Drinks is forecast to be the fastest growing
Reasons to buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of Japan's Hot Drinks consumers.
This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Hot Drinks sector.
Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.