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Top Growth Opportunities: Dairy & Soy Food in Poland

Top Growth Opportunities: Dairy & Soy Food in Poland

Summary

Top Growth Opportunities for Dairy & Soy Food in Poland provides an overview of the Dairy & Soy Food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Dairy & Soy Food producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for Dairy & Soy Food producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Dairy & Soy Food markets in Poland through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Dairy & Soy Food producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -

  • Key consumer demographic groups driving consumption within Polish market. Improve your consumer targeting by understand who’s driving the market, what they want, and why
  • A study of market value and volumes over 2011-2016 for Polish, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and Polish-specific product innovation targeting key consumer needs.
Scope
  • Over 2017-2022, the Polish Dairy and Soyfood market will show a substantial growth across countries studied, at a CAGR of 7.0%.
  • Top line performance in terms of volume and value of the Dairy and Soyfood market in Poland has been driven by the Cheese and milk categories, which together account for 70% of the market by volume.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Polish Dairy & Soy Food consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy & Soy Food sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.


1. Introducing a top growth market for dairy & soy
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
GlobalData’s strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, economic, social, and technological: analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market
2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change
3. Retail and distribution insight - key channels and retailers driving growth
Meat retail channel share
Key retail channel trends
Routes to market
Drivers of change in the sector
4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary
5. Consumer insight - who, what, when, where, and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key health & wellness trends
Penetration of health & wellness claims by category
Consumer trends summary
6. Product and packaging insights
Key product insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key packaging insights
Trends and strategic issues
Product launch key takeouts
7. White spaces and innovation opportunities - space to move into
Growth segments to target
Segment opportunities
Consumer spaces to target
Product launch key takeouts
Key recommendations
8. Appendix and definitions
List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2012-2022
Winners and losers by category, value, 2017-2022
Volume growth by category, 2012-2022
Winners and losers by category, volume, 2017-2022
Key consumption volume shares by consumer group, 2017
Top categories by volume and CAGR, 2012-2017
List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
GlobalData’s strategic issues map
Average consumer spend, peer group comparisons, 2012-2022
Market value and split, 2012-2022
Value growth by category, 2012-2017 and 2017-2022
Value market growth by category, 2012-2022
Winners and losers by category, volume, 2017-2022
Value and volume growth by category, 2012-2022
Fragmentation by category, 2012-2017
Private label penetration and CAGR, 2012-2017
Cumulative value share by brand, 2017
Penetration of health and wellness claims by category, 2017
Packaging materials volume share, 2017 & 2022
Packaging closure materials volume share, 2017 & 2022
Projected CAGR for top five categories by value, 2017-2022

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