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Top Growth Opportunities: Dairy & Soy Food in Indonesia

Top Growth Opportunities: Dairy & Soy Food in Indonesia


Indonesia is the smallest market amongst the top ten countries in terms of per capita expenditure (US$ terms). The per capita expenditure on dairy and soy food products is growing rapidly and is supported by an increasing population and rising disposable income levels.

Indonesia is one of the largest dairy markets in the world with a value of over US$8bn in 2016. Combined with strong forecast growth of 8.6% CAGR over the 2016-2021 periods highlights it high reward score rank. The market is benefitting from Indonesia’s strong economy, and the increasing middle class is creating high demand for dairy products because they are perceived to be a simple and healthy way to improve consumers’ health.

Indonesia’s dairy market is forecast to see strong CAGR growth through to 2021 with forecast growth at 8.6% making it a key opportunity for international producers to expand their operations. The country’s large and growing economy is creating a wealthy, urbanized middle class that is developing Western tastes, such as dairy. For many of these middle class consumers dairy, especially milk, is seen as a healthy product that is a good source of essential nutrients for children. However, the country’s high level of corruption and the state’s overly active presence in the economy will hinder the development of private companies in many industries, such as dairy, in the long term.

Off-trade dairy sector accounted for higher value in US$ terms than on-trade, an effect mirroring general moves amongst the Indonesian consumers towards more consumption occurring within the home. Furthermore, the off-trade sector will record higher growth than on-trade in US$ terms in the next five years. Indonesia has a large young population which is aiding the growth of the dairy market, especially in the off-trade sector.

The report Top Growth Opportunities: Dairy & Soy Food in Indonesia provides recommended actions and detailed analysis of how to target the best growth opportunities for dairy and soy food producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of dairy and soy food markets in Indonesia.

In particular, this report provides the following analysis -

  • Key consumer demographic groups driving consumption within the Indonesia market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why.
  • A study of market value and volumes over 2011-2016 for Indonesia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and regional product innovation targeting key consumer needs.
Companies mentioned in this report: Royal Friesland Campina N.V, Nestle S.A, P.T. Indofood CBP Suskes Makmur Tbk.

  • The Indonesian dairy market grew at a CAGR of 1.5% between 2011-2016 but is forecast to grow at a CAGR of 8.6% from 2016-2021 in value terms.
  • The market is valued at US$ 8.8 billion, as of 2016.
  • Friesland Campina is the most important company in the Indonesian dairy market with a 17.4% share of the market.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Indonesia's dairy consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector.
  • Category, brand, and packaging dynamics are also examined.
  • This allows product and marketing strategies to be better aligned with the leading trends in the market.

  • Introducing a top growth market for Dairy
    • Top opportunity markets
    • GlobalData Consumer's opportunity scoring methodology
    • Top 10 global growth opportunities scores
    • Top global issues
    • Assessment against global strategic issues
    • GlobalData's strategic issues map
    • Predicted future issues for the global dairy sector
    • Dairy reward and risk assessment
    • Opportunity score-Dairy Overview
    • Consumer dairy spending trends-peer group comparisons
    • Political, Economic, Social and Technological: Analysis
    • Enablers and inhibitors of growth
    • Dairy & Soy Food-Rewards and opportunities for growth
      • Table Market value of Indonesia's Dairy & Soy Food market, 2016-2021
    • Summary of the dairy market in Indonesia
  • Market insight-identifying the opportunities to move into
    • Market growth by category
    • Value growth of the Indonesian Dairy & Soy Food market by category
    • Contribution to change by value
      • Table Category values (US$ millions)
    • Volume growth of the Indonesian Dairy & Soy Food market by category
    • Contribution to change by volume
      • Table Category volumes (million kg)
    • Level of premiumization by category
    • Category analysis-key drivers of change in dairy
  • Retail and distribution insight-key channels and retailers driving growth
    • Dairy & Soy Food retail channel share-Indonesia
    • Key Retail Channel trends
    • Routes to market-retail overview
    • Routes to market-key retailers
    • - Drivers of change in the dairy sector
  • Company and brand insight-the competitive landscape defined
    • Dairy & Soy Food category fragmentation
    • Company and brand strength
    • Private label penetration
    • Brand Share by leading supplier for total dairy
    • International and domestic brand analysis
      • Table Top 5 international Dairy & Soy Food brands
      • Table Top 5 domestic Dairy & Soy Food brands
    • Company and brand strength
  • Consumer insight-who, what, when, where and why
    • Strategic issues map-pitfalls and opportunities
    • Key consumer drivers for dairy
    • Key consumers trends in Indonesia dairy
    • Consumer Groups-Key consumer targets
    • Key Health & Wellness trends
    • How Health & Wellness benefits will contribute to growth
    • Penetration of Health and Wellness claims by category
    • Consumer trends summary
  • Product and packaging insights-
    • Key Product Insights in dairy
    • Trends and strategic issues-other notable product trends
    • Product & Packaging insights-Key product innovation case studies
    • Key product innovation case study : Cimory Watermelon Soy Milk
    • Key Packaging Insights
    • Trends and strategic issues-packaging material trends
    • Trends and strategic issues-packaging closure
    • - Product launch-key takeouts
  • White spaces and innovation opportunities-space to move into
    • Highest growth segments to target when entering the US Dairy sector
    • Consumer spaces to target when entering the dairy market
    • Segment focus-opportunities
    • Product launch key takeouts
    • Recommendations for new ways to enter the dairy market in Indonesia
  • Appendix
    • - Definitions
      • Category Definitions: Loose & Unpackaged sales are not tracked
      • Category Definitions: Butter & Spreadable Fats
      • Category Definitions: Cheese
      • Category Definitions: Cream
      • Category Definitions: Dairy-based & Soy Desserts
      • Category Definitions: Drinkable yogurt
      • Category Definitions: Fromage Frais & Quark
      • Category Definitions: Milk
      • Category Definitions: Soymilk & Soy drinks
      • Category Definitions: Yogurt
    • Channel Definitions
    • Market Data - 50 Country Methodology
      • Introduction: Market Data
      • Market Data: GlobalData's data is derived from internal resources, industry desk and primary research and analyst triangulation of inputs
      • Market Data: GlobalData creates market data country by country with each country file undergoing multi-step management review
      • Market Data: A primary research team conducts interviews to confirm all data after analyst finalization
      • Market Data: This process provides detailed category sizing, brand shares, and channels shares for 50 countries
    • Market Data - Additional 152 Country Methodology
      • Market Data: category sizing for an additional 152 countries through driver based data modeling and industry benchmarking
      • Market Data: This process provides category sizing for 152 countries
    • Consumer Graphics Methodology
      • Introduction: Consumer Graphics
      • Consumer Graphics: Consumer Graphics provides unique category-level insight into the worth of specific consumer groups and trends
      • Consumer Graphics: Nationally representative surveys provide detailed data on local consumption patterns and consumer motivations
      • Consumer Graphics: Demographic groups tracking provides time series data
      • Consumer Graphics is modeled for 40 countries is modeled using a five step process based on international comparisons of consumption rates
      • Consumer Graphics: data for 40 countries is modeled using demographic data and international comparisons of consumption rates
    • Health & Wellness Methodology
      • Health & Wellness data is built using detailed store audits in combination with market volumes from GlobalData's market data research
    • Online Price Intelligence Methodology

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