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Top Growth Opportunities: Confectionery in Malaysia

Top Growth Opportunities: Confectionery in Malaysia


Malaysia is one of the smallest confectionery markets globally in value terms; the market is expected to record a substantial growth at a CAGR of 6.7% during 2016-2021. This growth is stimulated by a magnitude of social and economic motivators, including rising household income and enhanced business environment. Despite being heavily dominated by natural resources and facing the global financial crisis, GDP is predicted to rise to 4.9% for 2017.

The US’s recent decision to withdraw from the TPP agreement will likely lead to a deterioration in diplomatic relations between the US and Malaysia and threatens domestic exports. Less than 1% of Malaysia lives in extreme poverty; from 2009 to 2014 the real average income for those living in extreme poverty grew by 11.9% per year. Income growth and efforts to diversify the economy has ultimately helped boost consumer confidence, thus creating opportunities for producers.

Among the top ten countries, the per capita expenditure of Malaysia in the confectionery market is the lowest in US$ terms. The per capita expenditure on confectionery products in US$ terms declined at a CAGR of 4.7% in the last five years. However, it is expected to rebound and grow at a CAGR of 5.3% during 2016-2021.

A growing number of consumers, especially the young population with higher disposable income, and changing lifestyles due to influence of western culture are driving the demand for confectionery products in Malaysia. Moreover, consumers are looking for conveniently packed single-serve food options that can be consumed on-the-go.

The report Top Growth Opportunities: Confectionery in Malaysia, provides recommended actions and detailed analysis of how to target the best growth opportunities for confectionery producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of confectionery food markets in Malaysia through our detailed and robust data, expert insight, and case studies.

In depth this report access to -

  • Key consumer demographic groups driving consumption within the Malaysian market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why.
  • A study of market value and volumes over 2011-2016 for Malaysia supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and regional product innovation targeting key consumer needs.
Companies mentioned in this report: Giant, Tesco, AEON, Cold Storage, 7-Eleven, KK Mart, Tesco Express, Jaya Grocer, Village Grocer, Sam Grocer, Mondelez, Mars, Nestle, Theo Dark, Tic Tac, Thai Jintan, Laco Choco, Hemelzs, Goody Good Stuff, Cadbury, Stork

  • Malaysia's confectionery market is one of the smallest globally, albeit is worth an excess of US$279.9 million.
  • Despite the country's dependency on natural resources and weakened political ties, Malaysia's confectionery market is expected to record high growth of 6.7% over the next five years.
  • Confectionery consumption is centered around premiumization; spurred on by Western tastes and higher incomes, consumers desire well-travelled offerings which tend to symbolize wealth.
  • Growth over the 2016-2021 will be mostly driven by the chocolate category; chocolate countlines reveal key opportunities, being the highest value sub-category, whilst boxed chocolate record the second highest value.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Malaysia's confectionery consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the confectionery sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

  • Introducing a top growth market for Confectionery
    • Top opportunity markets
    • GlobalData Consumer's opportunity scoring methodology
    • Top 10 global growth opportunities scores
      • Table The top 10 leading global growth opportunities are
    • Top global issues
    • Assessment against global strategic issues
    • GlobalData's strategic issues map
    • Predicted future issues for the Global Confectionery sector
    • Malaysia reward and risk assessment
    • Opportunity score – Malaysia Overview
    • Consumer Confectionery spending trends – peer group comparisons
    • Political, Economic, Social and Technological: Analysis
    • Enablers and inhibitors of growth
    • Confectionery – Rewards and opportunities for growth
      • Table Market value of Malaysia Confectionery market, 2011 – 2021
    • Summary of the confectionery market in Malaysia
  • Market insight – identifying the opportunities to move into
    • Market growth by category
    • Value growth of the Malaysian Confectionery market by category
    • Contribution to change by value
      • Table Category values (US$ million)
    • Volume growth of the Malaysian Confectionery market by category
    • Contribution to change by volume
      • Table Category volumes (million kg)
    • Level of premiumization by category
    • Category analysis – key drivers of change in confectionery
  • Retail and distribution insight – key channels and retailers driving growth
    • Confectionery retail channel share – Malaysia
    • Key Retail Channel trends
    • Routes to market – retail overview
    • Routes to market – key retailers
    • Drivers of change in the confectionery sector
  • Company and brand insight – the competitive landscape defined
    • Confectionery category fragmentation
    • Company and brand strength
    • Private label penetration
    • Brand Share by leading supplier for total Confectionery
    • International and domestic brand analysis
      • Table Top five international confectionery brands
      • Table Top five domestic confectionery brands
    • Company and brand strength
  • Consumer insight – who, what, when, where and why
    • Strategic issues map – pitfalls and opportunities
    • Key consumer drivers for confectionery
    • Key consumers trends in Malaysia confectionery
    • Consumer Groups – Key consumer targets
      • Table 2016 Consumption volume shares by consumer group
    • Key Health & Wellness trends
    • How health & wellness benefits will contribute to growth
    • Penetration of Health and Wellness claims by category
    • Consumer trends summary
  • Product and packaging insights –
    • Key Product Insights in confectionery
    • Trends and strategic issues – other notable product trends
    • Product & Packaging insights – Key product innovation case studies
    • Key product innovation case study : Stork Nimm 2 Soft
    • Key Packaging Insights
    • Trends and strategic issues – package material trends
    • Trends and strategic issues – packaging closure
    • Product launch key takeouts
  • White spaces and innovation opportunities – space to move into
    • Highest growth segments to target when entering the Malaysian confectionery sector
    • Consumer spaces to target when entering the Malaysian Confectionery market
    • Segment focus – opportunities
    • Product launch key takeouts
    • Recommendations for new ways to enter the confectionery sector in Malaysia
  • Appendix
    • Definitions
      • Category definitions
      • Confectionery category definitions
      • Category Definitions: Chocolate
      • Category Definitions: Gum
      • Category Definitions: Sugar confectionery
      • Channel definitions
    • Research Methodology
      • Market data - 50 country methodology
      • Introduction: Market data
      • Consumer packaged goods retail data
      • Market Data: This process provides detailed category sizing, brand shares, and channels shares for 50 countries
      • Market data - additional 152 country methodology
      • Market Data: Category sizing for an additional 152 countries through driver-based data modeling and industry benchmarking
      • Market Data: This process provides category sizing for 152 countries
      • Consumer graphics methodology
      • Introduction: Consumer graphics
      • Consumer Graphics: Consumer graphics provides unique category-level insight into
      • Consumer Graphics: Nationally representative surveys provide detailed data on local consumption patterns and consumer motivations
      • Consumer Graphics: Demographic groups tracking provides time series data
      • Consumer graphics is modeled for 40 countries is modeled using a five-step process based on international comparisons of consumption rates
      • Consumer Graphics: Data for 40 countries is modeled using demographic data and international comparisons of consumption rates
      • Consumer Graphics: Data for 40 countries is modeled using demographic data and international comparisons of consumption rates
      • Health & wellness methodology
      • Health & wellness data is built using detailed store audits in combination with market volumes from GlobalData's market data research
      • Online price intelligence methodology

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