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Top Growth Opportunities: Confectionery in the Czech Republic

Top Growth Opportunities: Confectionery in the Czech Republic

Summary

The Czech Republic’s confectionery market recorded growth at a slow CAGR of 0.2% during 2012-2017 and grew from around US$727 million in 2012 to over US$733 million in 2017, and is expected to be worth just over US$1 billion by 2022. The Czech Republic is the sixth largest confectionery market in terms of per capita expenditure (in US$ terms) in 2017, larger to the UAE, China, Indonesia and India.

The Czech confectionery market is poised for growth in the five years to 2022 with a forecast CAGR of 7.7% in value terms. Contributing to the growing market is the rise in disposable income which has encouraged consumers to indulge in more premium offerings.

The Czech Republic’s confectionery market is being led by the chocolate category in US dollar terms, and is also expected to record the fastest growth at a CAGR of 8.3% in the next five years, to be worth US$712.4 million in 2022. Sugar confectionery, the second largest category in the market, is expected to record growth at a CAGR of 6.5% during 2017-2022 and will reach US$259.5 million in 2022. Gum, the smallest value category, declined by 2.1% CAGR during 2012-2017, is forecast to revive and record growth at a CAGR of 5.9% in the next five years and will be worth US$88.8 million in 2022. Of all the categories, sugar confectionery is the most fragmented category in the market, as its top three brands accounted for 38.8% value share in 2017.

Hypermarkets & supermarkets is the largest distribution channel in Czech Republic’s confectionery market in 2017. Though it recorded slowest value growth, its value share increased by 0.28% during 2012-2017, indicating the channel’s ongoing dominance.

The report Top Growth Opportunities: Confectionery in the Czech Republic, provides recommended actions and detailed analysis of how to target the best growth opportunities for confectionery producers and retailers.

In depth, this report provides -

  • Key consumer demographic groups driving consumption within the Czech market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
  • A study of market value and volumes over 2012-2017 for Russia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2017-2022 period
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and regional product innovation targeting key consumer needs
Companies mentioned in this report: Kaufland, Penny Market,Nestle, Mondalez, Mars

Scope
  • The Czech Republic’s confectionery market recorded growth at a slow CAGR of 0.2% during 2012-2017 and grew from US$727.3 million in 2012 to US$733.7 million in 2017 and expected to be worth US$1,060.8 million by 2022.
  • The Czech Republic is the sixth largest confectionery market in terms of per capita expenditure (in US$ terms) in 2017, larger to the UAE, China, Indonesia and India.
  • The growth during the forecast period is primarily attributed to increase in employment rate and disposable incomes which encourages consumers to spend on confectionery products as a way to treat themselves after a hectic day.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Czech confectionery consumers. This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.


1. Introducing a top growth market for Confectionery
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
GlobalData’s strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market
2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change
3. Retail and distribution insight - key channels and retailers driving growth
Confectionery retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector
4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary
5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key Health & Wellness trends
Penetration of Health and Wellness claims by category
Consumer trends summary
6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key Packaging Insights
Key product innovation case studies
Trends and strategic issues
Product launch key takeouts
7. White spaces and innovation opportunities - space to move into
Growth segments to target
Segment opportunities
Product launch key takeouts
Key recommendations
8. Appendix and Definitions
List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2012-2022
Winners and losers by category, value, 2017-2022
Volume growth by category, 2011-2022
Winners and losers by category, volume, 2017-2022
List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
GlobalData’s strategic issues map
Average consumer spend, peer group comparisons, 2011-2022
Market value and split, 2011-2022
Value growth by category, 2011-2017 and 2017-2022
Value market growth by category, 2011-2022
Winners and losers by category, volume, 2017-2022
Value and volume growth by category, 2011-2022
Fragmentation by category, 2011-2017
Private label penetration and CAGR, 2011-2017
Cumulative value share by brand, 2017
Packaging materials volume share, 2017 & 2022 56-
Packaging closure materials volume share, 2017 & 2022 58-
Projected CAGR for top five categories by value, 2017-2022

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