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Top Growth Opportunities: Confectionery in China

Top Growth Opportunities: Confectionery in China


China is one of the largest confectionery markets globally, valued at US$15,584 Million and a strong growth forecast of 8.6% CAGR over the 2016-2021. Its high reward score is tempered somewhat by a relatively weak risk score which stems from China’s status as a developing economy, particularly in regards to its technology infrastructure and political institutions which deal with corruption.

Chinese confectionery market, valued at 864.9 Million kg in 2011, registered growth at a CAGR of 5.5% in volume terms during 2011-2016. It is expected to register slow growth at a CAGR of 5.0% during 2016-2021. The market is led by the sugar confectionery in volume terms, which grew at a CAGR of 4.8% during 2011-2016 and is expected to grow at a CAGR of 4.1% during the period 2016-2021.

Gum is expected to remain the fastest-growing category during 2016-2021. It grew at a CAGR of 8.9% during 2011-2016, and is forecast to grow at a CAGR of 8.1% during 2016-2021. Mars, Incorporated held the highest value share of confectionery in 2016 at 21.2%, followed by Mondelez International, Inc., and Nestlé.

The report Top Growth Opportunities: Confectionery in China provides recommended actions and detailed analysis of how to target the best growth opportunities for confectionery producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Confectionery markets in China through our detailed and robust data, expert insight, and case studies.

In particular, this report provides the following -

  • Key consumer demographic groups driving consumption within Chinese market. Improve your consumer targeting by understand who’s driving the market, what they want, and why.
  • A study of market value and volumes over 2011-2016 for China, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and Chinese-specific product innovation targeting key consumer needs.
Companies mentioned in this report: Lianhua Supermarket, China Resources Vanguard, Wal-Mart China, Carrefour, RT Mart, Quik (Kuaike), 7-Eleven, FamilyMart, Kedi, Metro AG, Mars, Incorporated, Mondelez International, Inc, Nestle, Lotte Co Ltd, Perfetti Van Melle SpA, Fujian Yake Foods Co Ltd, Beijing Sister Ma Food Co Ltd, The Hershey Company, Haribo GmbH & Co KG, Want Want China Holdins Limited.

  • China is one of the largest confectionery markets globally with a value of over US$15.58bn. This, combined with its strong forecast growth of 8.6% CAGR over the 2016-2021 period.
  • Contributing to this substantive growth is China’s burgeoning middle class. This segment of the population are increasingly urban and are developing western-leaning tastes. For many Chinese consumers confectionery products, especially cereal, are seen as healthy potential sources of Nutrients.
  • Among the top ten countries, the per capita expenditure in China is the second lowest in US$ terms, higher only to Malaysia, in 2016. However, China is expected to remain the fastest growing country in terms of per capita expenditure during 2016-2021.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Chinese confectionery consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

  • Introducing a top growth market for confectionery
    • Top opportunity markets
    • GlobalData Consumer's opportunity scoring methodology
    • Top 10 global growth opportunities scores
    • Top global issues
    • Assessment against global strategic issues
    • GlobalData's strategic issues map
    • Predicted future issues for the global confectionery sector
    • China reward and risk assessment
    • Opportunity score - China overview
    • Consumer confectionery spending trends - peer group comparisons
    • Political, Economic, Social and Technological: Analysis
    • Enablers and inhibitors of growth
    • Confectionery - Rewards and opportunities for growth
      • Table Market value of China confectionery market 2011-2021
    • Summary of the confectionery market in China
  • Market insight - identifying the opportunities to move into
    • Market growth by category
    • Value growth of the Chinese confectionery market by category
    • Contribution to change by value
      • Table Category values (US$ million)
    • Volume growth of the Chinese confectionery market by category
    • Contribution to change by volume
      • Table Category volumes (million kg)
    • Level of premiumization by category
    • Category analysis - key drivers of change in confectionery
  • Retail and distribution insight - key channels and retailers driving growth
    • Confectionery retail channel share - China
    • Key Retail Channel trends
    • Routes to market - retail overview
    • Routes to market - key retailers
    • Drivers of change in the confectionery sector
  • Company and brand insight - the competitive landscape defined
    • Confectionery category fragmentation
    • Company and brand strength
    • Private label penetration
      • Table Private label growth compared to brands by category (in value terms), in the Chinese confectionery market, 2011-2016
    • Brand Share by leading supplier for total confectionery
    • International and domestic brand analysis
      • Table Top five international confectionery brands
      • Table Top five domestic confectionery brands
    • Company and brand strength
  • Consumer insight - who, what, when, where and why
    • Strategic issues map - pitfalls and opportunities
    • Key consumer drivers for confectionery
    • Key consumers trends in Chinese confectionery
    • Consumer Groups - Key consumer targets
      • Table 2016 Consumption volume shares by consumer group
    • Key health & wellness trends
    • How health & wellness benefits will contribute to growth
    • Penetration of health & wellness claims by category
    • Consumer trends summary
  • Product and packaging insights -
    • Key Product Insights in confectionery
    • Trends and strategic issues - other notable product trends
    • Product & Packaging insights - Key product innovation case studies
    • Key product innovation case study: Tirol Choco hinamatsuri mix
    • Key Packaging Insights
    • Trends and strategic issues - package material trends
    • Trends and strategic issues - packaging closure
    • Product launch key takeouts
  • White spaces and innovation opportunities - space to move into
    • Highest growth segments to target when entering the Chinese confectionery sector
    • Consumer spaces to target when entering the Chinese confectionery market
      • Table Top volume CAGR categories 2011-2016
    • Segment focus - opportunities
    • Price change by category in the Chinese confectionery sector
    • Pricing strategies - movements in average prices for leading brands
      • Table Monthly average unit price point, C¥
    • Product launch key takeouts
    • Recommendations for new ways to enter the confectionery market in China
  • Appendix
    • Definitions
      • Category definitions
      • Channel definitions
    • Research Methodology
      • Market data - 50 country methodology
      • Market data - additional 152 country methodology
      • Consumer graphics methodology
      • Health & wellness methodology
      • Online price intelligence methodology

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