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Top Growth Opportunities: Confectionery in the US

Top Growth Opportunities: Confectionery in the US

Summary

Top Growth Opportunities: Confectionery in the US, provides recommended actions and detailed analysis of how to target the best growth opportunities for confectionery producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Confectionery markets in the US through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Bakery & Cereal producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Top Growth Opportunities for Confectionery in the US provides an overview of the Confectionery market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Confectionery producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

Get access to -

  • Key consumer demographic groups driving consumption within the US market. Improve your consumer targeting by understand who’s driving the market, what they want, and why
  • A study of market value and volumes over 2011-2016 for the US, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and US-specific product innovation targeting key consumer needs
Scope
  • The US has the largest confectionery sector by value globally, worth in excess of US$36 billion. However, growth for this market is relatively low compared with other developed nations, with a forecast CAGR for 2016-2021 of less than 4.4%.
  • The US Confectionery market grew at a CAGR of 3.1% during 2011-2016 from US$31,330.3 million in 2011 to US$36,410.2 million in 2016.
  • In the US Confectionery market, Chocolate is the most valuable category, growing at a CAGR of 2.9% in the last five years. It is forecast to record faster growth at a CAGR of 3.9% during 2016-2021. The Sugar Confectionery category, which recorded fastest growth at a CAGR of 5.0% during 2011-2016, is expected to continue being the fastest growing category with a CAGR of 6.1% during 2016-2021.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of the US confectionery consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.


  • Introducing a top growth market for Confectionery
    • Top opportunity markets
    • GlobalData Consumer's opportunity scoring methodology
    • Top 10 global growth opportunities scores
    • Top global issues
    • Assessment against global strategic issues
    • GlobalData's strategic issues map
    • Predicted future issues for the global confectionery sector
    • US reward and risk assessment
    • Opportunity score - US overview
    • Consumer confectionery spending trends - peer group comparisons
    • Political, Economic, Social and Technological: Analysis
    • Enablers and inhibitors of growth
    • Confectionery - Rewards and opportunities for growth
      • Table Market value split of US confectionery (US$ millions), 2011-2021
    • Summary of the confectionery market in the US
  • Market insight - identifying the opportunities to move into
    • Market growth by category
    • Value growth of the US confectionery market by category
    • Contribution to change by value
      • Table Category values (US$ millions)
    • Volume growth of the US confectionery market by category
    • Contribution to change by volume
      • Table Category volumes (millions Kg)
    • Level of premiumization by category
    • Category analysis - key drivers of change in confectionery
  • Retail and distribution insight - key channels and retailers driving growth
    • Confectionery retail channel share - US
    • Key retail channel trends
    • Routes to market - retail overview
    • Routes to market - key retailers
    • Drivers of change in the confectionery sector
  • Company and brand insight - the competitive landscape defined
    • Confectionery category fragmentation
    • Company and brand strength
    • Private label penetration
      • Table Private label growth compared to brands by category (in value terms), in the US Confectionery market, 2011-2016
    • Brand Share by leading supplier for total confectionery
    • International and domestic brand analysis
      • Table Top five international Confectionery brands
      • Table Top five domestic Confectionery brands
    • Company and brand strength
  • Consumer insight - who, what, when, where, and why
    • Strategic issues map - pitfalls and opportunities
    • Key consumer drivers for confectionery
    • Key consumer trends in US confectionery
    • Consumer Groups - Key consumer targets
      • Table 2016 Consumption volume shares by consumer group
    • Key health & wellness trends
    • How health & wellness benefits will contribute to growth
    • Penetration of health & wellness claims by category
    • Consumer trends summary
  • Product and packaging insights -
    • Key product insights in confectionery
    • Trends and strategic issues - other notable product trends
    • Product & packaging insights - key product innovation case studies
    • Key product innovation case study: Blue Planet superfood chocolate squares
    • Key Packaging Insights
    • Trends and strategic issues - package material trends
    • Trends and strategic issues - packaging closure
    • Product launch key takeouts
  • White spaces and innovation opportunities - space to move into
    • Highest growth segments to target when entering the US confectionery sector
    • Consumer spaces to target when entering the US confectionery market
      • Table Top volume CAGR categories 2011 - 2016
    • Segment focus - opportunities
    • Price change by category in the US confectionery sector
    • Pricing strategies - movements in average prices for leading brands
      • Table Monthly average unit price point, US$
    • Product launch key takeouts
    • Recommendations for new ways to enter the US confectionery market
  • Appendix
    • Definitions
      • Category Definitions
      • Channel Definitions
    • Research Methodology
      • Market Data - 50 Country Methodology
      • Market Data - Additional 152 Country Methodology
      • Consumer Graphics Methodology
      • Health & Wellness Methodology
      • Online Price Intelligence Methodology

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