Top Growth Opportunities: Bakery & Cereals in Singapore

Top Growth Opportunities: Bakery & Cereals in Singapore

Summary

Top Growth Opportunities for Bakery & Cereals in Singapore provides recommended actions and detailed analysis of how to target the best growth opportunities for Bakery & Cereals producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Bakery & Cereals markets in Singapore through GlobalData’s detailed and robust data, expert insight, and case studies.

Among the top 10 high-potential countries, the Singaporean bakery & cereals sector ranked fourth on the GlobalData Opportunity Score and was valued at US$727.6 million in 2018. Supported by solid GDP growth of 3.1% in 2018 and continued positive macroeconomic performance, the Singaporean bakery & cereals sector is poised to witness value growth at a CAGR of 6% over 2018-2023. Nevertheless, problems persist with growing economic nationalism globally threatening Singapore's economic growth, disrupting its position as South East Asia's financial hub as trade becomes increasingly restricted and volatile.

Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Bakery & Cereals producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -

  • Key consumer demographic groups driving consumption within the Singaporean market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
  • A study of market value and volumes over 2013-2018 for the Singaporean, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2018-2023 period
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and regional product innovation targeting key consumer needs
Scope
  • Singapore is implementing its Industry 4.0 strategy, reinventing the county's manufacturing sector and setting it on the periphery of innovation-based and high-value production.
  • The Singaporean bakery & cereals sector registered strong value growth of 4.7% CAGR in US$ terms during 2013-2018, but grew even stronger in local currency terms at 6.3%.
  • Hypermarkets & Supermarkets have the highest share compared to any other channel in the bakery & cereals sector, but E-retailers are experiencing the fastest growth.
  • Consumers aged 25-34 years account for the highest shares of bakery & cereals consumption in Singapore across all categories, with consumers aged 35-44 coming a close second in regards to total consumption
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of the Singaporean Bakery & Cereals consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Bakery & Cereals sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.


  • GlobalData Consumer's opportunity scoring methodology
  • Top opportunity markets for Bakery & Cereals
  • Top 10 global growth opportunities scores
  • Top global issues
  • Assessment against global strategic issues
  • GlobalData's strategic issues map
  • Predicted future issues for the global bakery & cereals sector
  • The Singaporean reward and risk assessment
  • Opportunity score - Singapore overview
  • Consumer Bakery & Cereals spending trends - peer group comparisons
  • Political, economic, social, and technological: analysis
  • Enablers and inhibitors of growth
  • Bakery & Cereals - rewards and opportunities for growth
  • Summary of the Bakery & Cereals sector in Singapore
  • Market insight - identifying the opportunities to move into
    • Sector growth by category
    • Value growth of the Singaporean Bakery & Cereals sector by category
    • Contribution to change by value
      • Table Category values (US$ million)
    • Volume growth of the Singaporean Bakery & Cereals sector by category
    • Contribution to change by volume
      • Table Category volumes (million kg)
    • Level of premiumization by category
    • Category analysis - key drivers of change in Bakery & Cereals
  • Retail and distribution insight - key channels and retailers driving growth
    • Bakery & Cereals retail channel share - Singapore
    • Key retail channel trends
    • Routes to market - retail overview
    • Routes to market - key retailers
    • Drivers of change in the Bakery & Cereals sector
  • Company and brand insight - the competitive landscape defined
    • Bakery & Cereals category fragmentation
    • Company and brand strength
    • Private label penetration
    • Leading trademark owner's share for Bakery & Cereals in Singapore
    • International and domestic trademark owner analysis
      • Table Top international bakery & cereals trademark owners
      • Table Top domestic bakery & cereals trademark owners
    • Company and brand strength
  • Consumer insight - who, what, when, where, and why
    • Strategic issues map - pitfalls and opportunities
    • Key consumer drivers for the Singaporean Bakery & Cereals sector
    • Consumer groups - key consumer targets
      • Table 2016 consumption volume shares by consumer group
    • Key Health & Wellness trends
    • How Health & Wellness benefits will contribute to growth
    • Penetration of Health & Wellness claims by category
    • Consumer trends summary
  • Product and packaging insights
    • Key product insights
    • Trends and strategic issues - other notable product trends
    • Product & packaging insights - key product innovation case studies
    • Key product innovation case study: Nestlé - Breakfast to Go
    • Key packaging insights
    • Trends and strategic issues - pack material trends
    • Trends and strategic issues - packaging material trends
    • Trends and strategic issues - closure material trends
    • Product launch key takeouts
  • White spaces and innovation opportunities - space to move into
    • Highest growth segments to target when entering the SingaporeanBakery & Cereals sector
    • Segment focus – opportunities
    • Consumer spaces to target when entering the Singaporean Bakery & Cereals sector

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