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Top Growth Opportunities: Bakery & Cereals in Singapore

Top Growth Opportunities: Bakery & Cereals in Singapore

Summary

Singapore ranks seventh amongst the top ten Bakery & Cereals markets in terms of per capita expenditure (in US$ terms), larger than the UAE, Malaysia, and China. Per-capita expenditure on Bakery & Cereal products in US$ terms grew by 3.1% in the last five years. Expenditure is expected to grow at a strong CAGR of 5.4% during 2016-2021.

In 2016, Singaporean’s Bakery & Cereals market was worth US$632.6 Million, up from US$503.0 Million in 2011, having registered a CAGR of 4.7% over 2011-2016. Singapore ranks seventh amongst the top ten Bakery & Cereals markets in terms of per capita expenditure (in US$ terms), larger than the UAE, Malaysia, and China. The per capita expenditure on Bakery & Cereal products in US$ terms grew by 3.1% over 2011-2016.

Singapore’s Bakery & Cereals market is expected to be worth US$867.2 Million by 2021, and will register a CAGR of 6.5% over 2016-2021. The per capita expenditure on Bakery & Cereal products in US$ terms is expected to grow at a strong CAGR of 5.4% during 2016-2021. High growth in the forecast period can be attributed to the rising demand for convenient food options.

Singaporean Bakery & Cereals market is led by the Bread & Rolls and Cookies (Sweet Biscuits) categories in value terms, which grew at a CAGR of 5.8% and 2.7% respectively, during 2011-2016 and are expected to grow at CAGRs of 7.2% and 4.9% respectively, in the next five years. The Breakfast Cereals category, which grew at a CAGR of 6.8% during 2011-2016, will continue to be the fastest growing category, with a CAGR of 8.3% over 2016-2021. The Cereal Bars category is forecast to register a CAGR of 8.1% during 2016-2021. The Baking Mixes category is expected to register the slowest growth at a CAGR of 4.3% during the same period.

The report Top Growth Opportunities: Bakery & Cereals in Singapore provides recommended actions and detailed analysis of how to target the best growth opportunities for Bakery & Cereal producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Bakery & Cereal markets in Singapore through our detailed and robust data, expert insight, and case studies.

In particular, this report provides the following -

  • Key consumer demographic groups driving consumption within Singapore market. Improve your consumer targeting by understand who’s driving the market, what they want, and why.
  • A study of market value and volumes over 2011-2016 for Singapore, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and US-specific product innovation targeting key consumer needs.
Companies mentioned in this report: FairPrice & Fairprice Xtra, ColdStorage, Sheng Siong, Giant, Market Place, 7-Eleven, Cheers, Giant Express, FairPrice Finest, QAF Limited, Auric Pacific Group Limited, Mondelez International, Inc, Cereal Partners Worldwide SA, Khong Guan Biscuit Factory (S) Pte, Ltd, The Kellogg Company, Kelsen Group, Post Holdings Inc, Pepesico, Hup Seng Perusahaen Makanan (M) Sdn Bhd.

Scope
  • Despite having the smallest market value among the countries studied, Singapore’s Bakery & Cereals market is stable and growing steadily, with a forecast CAGR of 6.5% over 2016-2021. This growth is underpinned by a number of factors, including the country’s economy, developed retail market, and favorable import conditions.
  • Singapore ranks seventh amongst the top ten Bakery & Cereals markets in terms of per capita expenditure (in US$ terms), larger than the UAE, Malaysia, and China.
  • The Singaporean Bakery & Cereals market is led by the Bread & Rolls and Cookies (Sweet Biscuits) categories in value terms, which grew at a CAGR of 5.8% and 2.7% respectively, during 2011-2016 and are expected to grow at CAGRs of 7.2% and 4.9% respectively, in the next five years.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Singapore Bakery & Cereal consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Baekry & Cereal sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.


  • Introducing a top growth market for Bakery & Cereals
    • Top opportunity markets
    • GlobalData Consumer's opportunity scoring methodology
    • Top 10 global growth opportunities scores
    • Top global issues
    • Assessment against global strategic issues
    • GlobalData's strategic issues map
    • Predicted future issues for the Global Bakery & Cereals sector
    • Singapore reward and risk assessment
    • Opportunity score – Singapore Overview
    • Consumer bakery spending trends – peer group comparisons
    • Political, Economic, Social and Technological: Analysis
    • Enablers and inhibitors of growth
    • Bakery & Cereals – Rewards and opportunities for growth
      • Table Market value of Singapore's Bakery & Cereals market, 2011 - 2021
    • Summary of the Bakery & Cereals market in Singapore
  • Market insight – identifying the opportunities to move into
    • Market growth by category
    • Value growth of Singapore's Bakery & Cereals market by category
    • Contribution to change by value
      • Table Category values (US$ millions)
    • Volume growth of Singapore's Bakery & Cereals market by category
    • Contribution to change by volume
      • Table Category volumes (millions Kg)
    • Level of premiumization by category
    • Category analysis – key drivers of change in Bakery & Cereals
  • Retail and distribution insight – key channels and retailers driving growth
    • Bakery & Cereals retail channel share – Singapore
    • Key Retail Channel trends
    • Routes to market – retail overview
    • Routes to market – key retailers
    • Drivers of change in the Bakery & Cereals sector
  • Company and brand insight – the competitive landscape defined
    • Bakery & Cereals category fragmentation
    • Company and brand strength
    • Private label penetration
      • Table Private label growth compared to brands by category (in value terms), in Singapore's Bakery & Cereals market, 2011-2016
    • Brand Share by leading supplier for total Bakery & Cereals
    • International and domestic brand analysis
      • Table Top 5 international Bakery & Cereals brands
      • Table Top 5 domestic Bakery & Cereals brands
    • Company and brand strength
  • Consumer insight – who, what, when, where and why
    • Strategic issues map – pitfalls and opportunities
    • Key consumer drivers for Bakery & Cereals
    • Key consumers trends in Singapore's Bakery & Cereals
    • Consumer Groups – Key consumer targets
      • Table 2016 Consumption volume shares by consumer group
    • Key Health & Wellness trends
    • How Health & Wellness benefits will contribute to growth
    • Penetration of Health and Wellness claims by category
    • Consumer trends summary
  • Product and packaging insights
    • Key Product Insights in Bakery & Cereals
    • Trends and strategic issues – other notable product trends
    • Product & Packaging insights – Key product innovation case studies
    • Key product innovation case study: Wholesome Goodies Instant Meal
    • Key Packaging Insights
    • Trends and strategic issues – package material trends
    • Trends and strategic issues – packaging closure
    • Product launch key takeouts
  • White spaces and innovation opportunities – space to move into
    • Highest growth segments to target when entering the Singaporean Bakery & Cereals sector
    • Consumer spaces to target when entering the Singaporean Bakery & Cereals market
      • Table Top volume CAGR categories 2011 – 2016
    • Segment focus – opportunities
    • Product launch key takeouts
    • Recommendations for new ways to enter Bakery & Cereals in Singapore
  • Appendix
    • Definitions
      • Category Definitions
      • Channel Definitions
      • Category Definitions
      • Channel Definitions
    • Research Methodology
      • Market Data - 50 Country Methodology
      • Market Data - Additional 152 Country Methodology
      • Consumer Graphics Methodology
      • Health & Wellness Methodology
      • Online Price Intelligence Methodology

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