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Top Growth Opportunities: Bakery & Cereals in China

Top Growth Opportunities: Bakery & Cereals in China

Summary

Top Growth Opportunities: Bakery & Cereals in China, provides an overview of the bakery and cereals market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for dairy and soy food producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

China’s bakery & cereals market is the second-largest in the world with a value of US$34,862 million in 2016, and it is forecast to see strong continued growth to 2021, making this a key opportunity for bakery and cereals producers.

The growth of China’s middle class will contribute directly to the uptake of bakery and cereals products as this segment of the population have more globalized tastes. The growing economy, rising employment and increasing demand for convenience will drive growth in the bakery & cereals market in China over 2016-2021.

Scope

  • The market is forecast to register faster growth at a CAGR of 10.0% during 2016-2021.
  • The Chinese bakery & cereals market is being led by the cakes, pastries & sweet pies and cookies (sweet biscuits) categories in value terms.
Reasons to buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • The differing growth rates in regional product sales drive fundamental shifts in the market.
  • This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.


  • INTRODUCING A TOP GROWTH MARKET FOR BAKERY & CEREALS
    • TOP OPPORTUNITY MARKETS
    • GLOBALDATA Consumer's OPPORTUNITY SCORING METHODOLOGY
    • TOP 10 GLOBAL GROWTH OPPORTUNITIES SCORES
    • TOP GLOBAL ISSUES
    • ASSESSMENT AGAINST GLOBAL STRATEGIC ISSUES
    • GlobalData's STRATEGIC ISSUES MAP
    • PREDICTED FUTURE ISSUES FOR THE GLOBAL BAKERY & CEREALS SECTOR
    • CHINA REWARD AND RISK ASSESSMENT
    • OPPORTUNITY SCORE - CHINA OVERVIEW
    • CONSUMER BAKERY SPENDING TRENDS - PEER GROUP COMPARISONS
    • POLITICAL, ECONOMIC, SOCIAL, AND TECHNOLOGICAL: ANALYSIS
    • ENABLERS AND INHIBITORS OF GROWTH
    • BAKERY & CEREALS - REWARDS AND OPPORTUNITIES FOR GROWTH
      • Table MARKET VALUE OF China's BAKERY & CEREALS MARKET, 2011-2021
    • SUMMARY OF THE BAKERY & CEREALS MARKET IN CHINA
  • MARKET INSIGHT - IDENTIFYING THE OPPORTUNITIES TO MOVE INTO
    • MARKET GROWTH BY CATEGORY
    • VALUE GROWTH OF China's BAKERY & CEREALS MARKET BY CATEGORY
    • CONTRIBUTION TO CHANGE BY VALUE
      • Table CATEGORY VALUES (US$ MILLIONS)
    • VOLUME GROWTH OF China's BAKERY & CEREALS MARKET BY CATEGORY
    • CONTRIBUTION TO CHANGE BY VOLUME
      • Table CATEGORY VOLUMES (MILLIONS KG)
    • LEVEL OF PREMIUMIZATION BY CATEGORY
    • CATEGORY ANALYSIS - KEY DRIVERS OF CHANGE IN BAKERY AND CEREALS
  • RETAIL AND DISTRIBUTION INSIGHT - KEY CHANNELS AND RETAILERS DRIVING GROWTH
    • BAKERY & CEREALS RETAIL CHANNEL SHARE - CHINA
    • KEY RETAIL CHANNEL TRENDS
    • ROUTES TO MARKET - RETAIL OVERVIEW
      • Table HYPERMARKETS & SUPERMARKETS IS A KEY CHANNEL, BUT CONVENIENCE STORES FILL AN IMPORTANT NICHE
    • ROUTES TO MARKET - KEY RETAILERS
    • DRIVERS OF CHANGE IN THE BAKERY AND CEREALS SECTOR
  • COMPANY AND BRAND INSIGHT - THE COMPETITIVE LANDSCAPE DEFINED
    • BAKERY & CEREALS CATEGORY FRAGMENTATION
    • COMPANY AND BRAND STRENGTH
    • PRIVATE LABEL PENETRATION
      • Table PRIVATE LABEL GROWTH COMPARED TO BRANDS BY CATEGORY (IN VALUE TERMS), IN China's BAKERY & CEREALS MARKET, 2011-2016
    • BRAND SHARE BY LEADING SUPPLIER FOR TOTAL BAKERY & CEREALS
    • INTERNATIONAL AND DOMESTIC BRAND ANALYSIS
      • Table TOP FIVE INTERNATIONAL BAKERY & CEREALS BRANDS
      • Table TOP FIVE DOMESTIC BAKERY & CEREALS BRANDS
    • COMPANY AND BRAND STRENGTH
  • CONSUMER INSIGHT - WHO, WHAT, WHEN, WHERE, AND WHY
    • STRATEGIC ISSUES MAP - KEY CONSUMER TRENDS AFFECTING MARKET STRATEGY
    • STRATEGIC ISSUES MAP - PITFALLS AND OPPORTUNITIES
    • KEY CONSUMER DRIVERS FOR BAKERY AND CEREALS
    • KEY CONSUMERS TRENDS IN CHINA BAKERY AND CEREALS
    • CONSUMER GROUPS - KEY CONSUMER TARGETS
      • Table 2016 CONSUMPTION VOLUME SHARES BY CONSUMER GROUP
    • CONSUMER GROUPS - KEY CONSUMPTION MOTIVATORS
      • Table CAKES, PASTRIES & SWEET PIES
      • Table BREAD ROLLS
      • Table COOKIES (SWEET BISCUITS)
      • Table DOUGH PRODUCTS
    • KEY HEALTH & WELLNESS TRENDS
    • HOW HEALTH & WELLNESS BENEFITS WILL CONTRIBUTE TO GROWTH
    • PENETRATION OF HEALTH AND WELLNESS CLAIMS BY CATEGORY
    • CONSUMER TRENDS SUMMARY
  • PRODUCT AND PACKAGING INSIGHTS
    • KEY PRODUCT INSIGHTS IN BAKERY AND CEREALS
    • TRENDS AND STRATEGIC ISSUES - OTHER NOTABLE PRODUCT TRENDS
    • PRODUCT & PACKAGING INSIGHTS - KEY PRODUCT INNOVATION CASE STUDIES
    • KEY PRODUCT INNOVATION CASE STUDY: ABC - ZALIANG GUWUBANG - YUTOU WEI
    • KEY PACKAGING INSIGHTS
    • TRENDS AND STRATEGIC ISSUES - PACKAGE MATERIAL TRENDS
    • TRENDS AND STRATEGIC ISSUES - PACKAGING CLOSURE
    • PRODUCT LAUNCH KEY TAKEOUTS
  • WHITE SPACES AND INNOVATION OPPORTUNITIES - SPACE TO MOVE INTO
    • HIGHEST GROWTH SEGMENTS TO TARGET WHEN ENTERING THE US BAKERY AND CEREALS SECTOR
    • CONSUMER SPACES TO TARGET WHEN ENTERING THE MARKET
      • Table TOP VOLUME CAGR CATEGORIES 2011-2016
    • SEGMENT FOCUS - OPPORTUNITIES
    • PRICING STRATEGIES - MOVEMENTS IN AVERAGE PRICES FOR LEADING BRANDS
      • Table MONTHLY AVERAGE PRICE POINT, C¥
    • PRODUCT LAUNCH KEY TAKEOUTS
    • RECOMMENDATIONS FOR NEW WAYS TO ENTER THE BAKERY AND CEREALS SECTOR IN CHINA
  • APPENDIX
    • DEFINITIONS
      • CATEGORY DEFINITIONS
      • CHANNEL DEFINITIONS
    • RESEARCH METHODOLOGY
      • MARKET DATA - 50 COUNTRY METHODOLOGY
      • MARKET DATA - ADDITIONAL 152 COUNTRY METHODOLOGY
      • CONSUMER GRAPHICS METHODOLOGY
      • HEALTH & WELLNESS METHODOLOGY
      • ONLINE PRICE INTELLIGENCE METHODOLOGY

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