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Top Growth Opportunities: Bakery & Cereals in Canada

Top Growth Opportunities: Bakery & Cereals in Canada


Canada ranks fourth amongst the top ten Bakery & Cereals markets in terms of per capita expenditure (in US$ terms), following Chile, the US and Australia. The per capita expenditure on bakery and cereal products in US$ terms declined by 2.9% CAGR over 2011-2016. However, it is expected to grow at a CAGR of 2.8% during 2016-2021.

Canadian Bakery & Cereals market declined at a CAGR of -1.8% during 2011-2016 from US$11,643.1 Million in 2011 to US$10,625.7 Million in 2016. However, as unemployment levels will decrease, time-poor Canadians will look for food products that are easy to cook and can be carried and consumed conveniently on-the-go. Consequently, the market is forecast to register growth at a CAGR of 4.0% during 2016-2021 and is expected to be worth US$12,911.7 Million by 2021.

Bread & Rolls has been the top value category and is expected to register growth at a CAGR of 3.4% during 2016-2021, estimated to be worth US$3.9 billion by 2021. Baking Ingredients and Cakes, Pastries & Sweet Pies categories are expected to record the fastest value growth in US$ terms at a CAGR of 4.9% each over 2016-2021, and are estimated to reach US$215.3 Million and US$2.4 billion, respectively by 2021.

During 2016-2021, the Cakes, Pastries & Sweet Pies category will see a volume growth at a CAGR of 2.9% and US$ value growth at a substantial CAGR of 4.9%, which makes it the fastest growing Bakery & Cereals category. It presents a range of opportunities for manufacturers to release more indulgent options targeting consumers willing to treat themselves. While some will look for novelty, others will continue to opt for comfort cakes they already know and like.

The report Top Growth Opportunities: Bakery & Cereals in Canada provides recommended actions and detailed analysis of how to target the best growth opportunities for Bakery & Cereal producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Bakery & Cereal markets in Canada through our detailed and robust data, expert insight, and case studies.

In particular, this report provides the following -

  • Key consumer demographic groups driving consumption within Canadian market. Improve your consumer targeting by understand who’s driving the market, what they want, and why.
  • A study of market value and volumes over 2011-2016 for Canada, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and US-specific product innovation targeting key consumer needs.
Companies mentioned in this report: Walmart Sobeys, Metro, Safeway, Iga Extra, Metro Plus, Rachelle-Bery, Whole Foods, Les 5 Saisons, Freshmart, Foodland, Marche Extra, The Kellogg Company, George Weston Foods Limited, Grupo Bimbo, S.A.B. de C.V., Mondelez International, General Mills Inc, Sun-Maid, Pepsico, Post Holdings Inc, Dare Foods Limited, McCain.

  • Despite registering a negative CAGR of -1.8% over 2011-2016, Canada’s Bakery & Cereals market is the fourth largest among the top 10 countries in value terms.
  • The per capita expenditure on bakery and cereal products in US$ terms declined by 2.9% CAGR over 2011-2016. However, it is expected to grow at a CAGR of 2.8% during 2016-2021.
  • The Canadian Bakery & Cereals market was led by the Bread & Rolls category in 2016, which is forecast to register growth at a CAGR of 3.4% during 2016-2021.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Canadian Bakery & Cereal consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Baekry & Cereal sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

  • Introducing a top growth market for Bakery & Cereals
    • Top opportunity markets
    • GlobalData Consumer's opportunity scoring methodology
    • Top 10 global growth opportunities scores
    • Top global issues
    • Assessment against global strategic issues
    • GlobalData's strategic issues map
    • Predicted future issues for the Global Bakery & Cereals sector
    • Canada reward and risk assessment
    • Opportunity score - Bakery & Cereals Overview
    • Consumer bakery spending trends - peer group comparisons
    • Political, Economic, Social and Technological: Analysis
    • Enablers and inhibitors of growth
    • Bakery & Cereals - Rewards and opportunities for growth
      • Table Market value split Canada's Bakery & Cereals market (US$ million), 2011-2021
    • Summary of the Bakery & Cereals market in Canada
  • Market insight - identifying the opportunities to move into
    • Market growth by category
    • Value growth of Canada's Bakery & Cereals market by category
    • Contribution to change by value
      • Table Category values (US$ million)
    • Volume growth of Canada's Bakery & Cereals market by category
    • Contribution to change by volume
      • Table Category volumes (million kg)
    • Level of premiumization by category
    • Category analysis - key drivers of change in Bakery & Cereals
  • Retail and distribution insight - key channels and retailers driving growth
    • Bakery & Cereals retail channel share - Canada
    • Key Retail Channel trends
    • Routes to market - retail overview
    • Routes to market - key retailers
    • Drivers of change in the Bakery & Cereals sector
  • Company and brand insight - the competitive landscape defined
    • Bakery & Cereals category fragmentation
    • Company and brand strength
    • Private label penetration
      • Table Private label growth compared to brands by category (in value terms), in Canada's Bakery & Cereals market, 2011-2016
    • Brand Share by leading supplier for total Bakery & Cereals
    • International and domestic brand analysis
      • Table Top 5 international Bakery & Cereals brands
      • Table Top 5 domestic Bakery & Cereals brands
    • Company and brand strength
  • Consumer insight - who, what, when, where and why
    • Strategic issues map - pitfalls and opportunities
    • Key consumer drivers for Bakery & Cereals
    • Key consumers trends in the Canadian Bakery & Cereals
    • Consumer Groups - Key consumer targets
      • Table 2016 Consumption volume shares by consumer group
    • Key Health & Wellness trends
    • How Health & Wellness benefits will contribute to growth
    • Penetration of Health and Wellness claims by category
    • Consumer trends summary
  • Product and packaging insights -
    • Key Product Insights in Bakery & Cereals
    • Trends and strategic issues - other notable product trends
    • Product & Packaging insights - Key product innovation case studies
    • Key product innovation case study: Dare Breton Popped! Beans Cracker Chips
    • Key Packaging Insights
    • Trends and strategic issues - package material trends
    • Trends and strategic issues - packaging closure
    • Product launch key takeouts
  • White spaces and innovation opportunities - space to move into
    • Highest growth segments to target when entering the Canada Bakery & Cereals sector
    • Consumer spaces to target when entering the Canadian Bakery & Cereals market
      • Table Top volume CAGR categories 2011-2016
    • Segment focus - opportunities
    • Pricing strategies - movements in average prices for leading brands
      • Table Monthly average price point, CAD
    • Product launch key takeouts
    • Recommendations for new ways to enter the Bakery & Cereals sector in Canada
  • Appendix
    • Definitions
      • Category Definitions
      • Channel Definitions
    • Research Methodology
      • Market Data - 50 Country Methodology
      • Market Data - Additional 152 Country Methodology
      • Consumer Graphics Methodology
      • Health & Wellness Methodology
      • Online Price Intelligence Methodology

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