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Top Growth Opportunities: Bakery & Cereals in Australia

Top Growth Opportunities: Bakery & Cereals in Australia

Summary

Australia was the fifth largest Bakery & Cereals market in value terms, in 2016. The Australian Bakery & Cereals market is stable and growing steadily, recording a CAGR of 3.3% in Australian dollar value terms between 2011 and 2016. With GDP set to increase in 2017, growth indicators for the Australian economy are positive. Prime Minister Turnbull’s anti-austerity measures seek to take advantage of low interest rates and boost consumer spending.

The Australian Bakery & Cereals market saw a small decline in US$ between 2011 and 2016, due to the depreciation of the Australian Dollar. However, the growth is forecast to change to positive in the next five years between 2016 and 2021.

Australia ranks among the biggest markets in the global Bakery & Cereals sector in terms of per capita consumption, concretely third in 2016, and expected to become the second largest by 2021. With increasing busy lifestyles, time-pressed consumers are spending most of their time out of home and therefore seek food products that can be carried and consumed on-the-go. Consequently, the market is forecast to register faster growth during 2016-2021 when compared to 2011-2016.

Domestic Bakery & Cereals brands in Australia have outperformed international ones.In 2016, Australia ranked third among the top 10 Bakery & Cereals markets in terms of per capita expenditure (in US dollar terms), smaller than Chile and the US. The per capita expenditure on bakery and cereal products is expected to grow at a slow CAGR of 2.7% during 2016-2021; supported by a growing economy coupled with rising disposable income, and a large working population is driving the demand for Bakery & Cereals in the country.

Furthermore, the rising demand for high quality bakery and cereal products with Health & Wellness attributes and consumers’ willingness to spend more on organic bakery and cereal products are also driving the growth.

Top Growth Opportunities for Bakery & Cereals in Australia identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to -

  • Key consumer demographic groups driving consumption within the Australian market. The figures showcase the number of times consumers of specific ages and gender consume Bakery & Cereals, as well as identifying whether these demographic groups over consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • A study of market value and volumes over 2011-2016 for Australia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
  • The degree of influence that the 20 key consumer trends identified by GlobalData have on Bakery & Cereals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and Australia-specific product innovation targeting key consumer needs
Companies analyzed within this report includes: Campbells Soup Company, Goodman Fielder, Associated British Foods, The Kellogg Company, Cereal Partners Worldwide, Mondelez International, Woolworths, ALDI, Coles Supermarkets, 7-Eleven, FoodWorks, Friendly Grocer

Scope
  • The Australian Bakery & Cereals market saw a small decline in US$ between 2011 and 2016, due to the depreciation of the Australian Dollar. However, the growth is forecast to change to positive in the next five years between 2016 and 2021.
  • Australia ranks among the biggest markets in the global Bakery & Cereals sector in terms of per capita consumption, concretely third in 2016, and expected to become the second largest by 2021
  • Opportunities for premiumization in Bakery & Cereals have been limited over the past five years, but this situation is expected to improve between 2016 and 2021.
  • Domestic Bakery & Cereals brands in Australia have outperformed international ones.
Reasons to buy

Get access to -
  • Key consumer demographic groups driving consumption within the Australian market. The figures showcase the number of times consumers of specific ages and gender consume Bakery & Cereals, as well as identifying whether these demographic groups over consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • A study of market value and volumes over 2011-2016 for Australia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
  • The degree of influence that the 20 key consumer trends identified by GlobalData have on Bakery & Cereals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and Australia-specific product innovation targeting key consumer needs


  • Introducing a top growth market for Bakery & Cereals
    • Top opportunity markets for Bakery & Cereals
    • GlobalData Consumer's opportunity scoring methodology
    • Top 10 global growth opportunities scores
    • Top global issues
    • Assessment against global strategic issues
    • GlobalData's strategic issues map
    • Predicted future issues for the Global Bakery & Cereals sector
    • Opportunity score - Australia overview
    • Consumer bakery spending trends - peer group comparisons
    • Political, Economic, Social, and Technological: Analysis
    • Enablers and inhibitors of growth
    • Bakery & Cereals - Rewards and opportunities for growth
      • Table Market value of Australia's Bakery & Cereals market, 2011-2021
    • Summary of the Bakery & Cereals market in Australia
  • Market insight - identifying the opportunities to move into
    • Value growth of Australia's Bakery & Cereals market by category
    • Contribution to change by value
      • Table Category values (US$ millions)
    • Volume growth of Australia's Bakery & Cereals market by category
    • Contribution to change by volume
      • Table Category volumes (millions Kg)
    • Category analysis - key factors driving change in Bakery & Cereals
  • Retail and distribution insight - key channels and retailers driving growth
    • Bakery & Cereals retail channel share - Australia
    • Key Retail Channel trends
    • Routes to market - retail overview
    • Routes to market - key retailers
    • Drivers of change in the Bakery & Cereals sector
  • Company and brand insight - the competitive landscape defined
    • Bakery & Cereals category fragmentation
    • Company and brand strength
    • Private label penetration
    • Brand Share by leading supplier for total Bakery & Cereals
    • International and domestic brand analysis
      • Table Top five international Bakery & Cereals
      • Table Top five domestic Bakery & Cereals
    • Company and brand strength
  • Consumer insight - who, what, when, where, and why
    • Strategic issues map - pitfalls and opportunities
    • Key consumer drivers for Bakery & Cereals
    • Key consumer trends in the Australian Bakery & Cereals market
    • Consumer Groups - Key consumer targets
    • Key Health & Wellness trends
    • How Health & Wellness benefits will contribute to growth
    • Penetration of Health and Wellness claims by category
    • Consumer trends summary
  • Product and packaging insights -
    • Key Product Insights in Bakery & Cereals
    • Trends and strategic issues - other notable product trends
    • Product & Packaging insights - Key product innovation case studies
    • Key product innovation case study: MixMyMuesli Healthy Start Breakfast Cereals
    • Key Packaging Insights
    • Trends and strategic issues - package material trends
    • Trends and strategic issues - packaging closure
    • Product launch key takeouts
  • White spaces and innovation opportunities - space to move into
    • Highest growth segments to target when entering the Australian Bakery & Cereals market
    • Consumer spaces to target when entering the Australian Bakery & Cereals market
    • Segment focus - opportunities
    • Pricing strategies - movements in average prices for leading brands
      • Table Monthly average price point, AUD
    • Product launch key takeouts
    • Recommendations for new ways to enter the Bakery & Cereals sector in Australia
  • Appendix
    • Definitions
      • Category Definitions
      • Channel Definitions
    • Research Methodology
      • Market Data - 50 Country Methodology
      • Market Data - Additional 152 Country Methodology
      • Consumer Graphics Methodology
      • Health & Wellness Methodology
      • Online Price Intelligence Methodology

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