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Global Prepared Meals Report

Global Prepared Meals Report

Summary

The global Prepared Meals market registered a negative growth rate at a CAGR of -1.1% during 2010-2015 to reach US$80.4 billion in 2015. All the regions witnessed fall in value terms except North America, which registered a moderate growth of 1.4% (CAGR) during the same period. However, rising urbanization levels, changing eating patterns and increasing feeling of time scarcity will boost the demand for convenient and ready to eat Prepared Meals, and is forecast to grow at a CAGR of 3.3% in value terms during 2015-2020. Western Europe will remain the largest region, accounting for 41.2% value share in 2020 while APAC is projected to be the fastest growing at a CAGR of 6.3% (value terms) during 2015-2020.

GlobalData’s Consumer and Market Insights report on the Global Prepared Meals market provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • More extensive brand coverage: The report provides more extensive brand share coverage. Brand share data is also validated by inputs from industry experts.
  • Distribution channel: The Distribution data included in the report covers 11 distribution channels including Hypermarkets & Supermarkets, Food & Drinks Specialists, Department Stores, Cash & Carries & Warehouse Clubs, “Dollar Stores” and Variety Stores & General Merchandise Retailers.
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Plastics, Rigid Metal and Paper & Board; container data for: Film, Tray, Tub, Bag/Sachet and others
  • Consumer level trends: Top four consumer trends which influence Prepared Meals products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
  • Recommendations for manufacturers on key Prepared Meals categories - Meal Kits, Pizza, and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Scope
  • Global Prepared Meals market: Increasing urbanization levels and busier lifestyles fuel growth for convenient and time saving Prepared Meals
  • Drivers for a shift in consumption patterns: Increasing demand for convenient and quick meal options will drive consumption levels globally
  • Latin America: Value share of Prepared Meals as a proportion of overall food is set to increase by 2020 due to expanding middle income population
  • In the Asia-Pacific, Japan and China are the leading markets for Prepared Meals in value terms
  • Eastern Europe is a highly fragmented market with top four brands accounting only for 14.9% of the market share
  • Hypermarkets & Supermarkets is the leading distribution channel in the global Prepared Meals market
  • Film is the most commonly used closure type in the global Prepared Meals market
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market with Case Examples/Success Stories
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


  • Executive Summary
  • Market Overview
    • Cheese will be a popular flavor in Prepared Meals in developing countries
    • Global Prepared Meals market: Increasing urbanization levels and busier lifestyles fuel growth for convenient and time saving Prepared Meals
    • APAC: Growth in APAC region will be driven by rising urbanization levels, changing eating patterns and increasing feeling of time scarcity
    • Middle East & Africa: Large young consumer base with growing number of women entering the workforce fuels the growth of Prepared Meals
    • North America: New product launches with health claims will appeal to increasing numbers of health conscious consumers in the region
    • Western Europe: Product innovation and reformulation is driving the market for Prepared Meals
    • Eastern Europe: Increasing number of smaller and urbanized households will seek out convenient Prepared Meals
    • Latin America: Brazil will lead the regional market driven by its emerging middle class population
    • Negative consumer perception for frozen and chilled Prepared Meals as well as inadequate logistics are the major challenges faced by manufacturers in developing countries
  • Change in food consumption patterns
    • Drivers for a shift in consumption patterns: Increasing demand for convenient and quick meal options will drive consumption levels globally
    • Value share of global Prepared Meals market as a proportion of overall food is set to decrease by 2020
    • Asia Pacific: Value share of Prepared Meals as a proportion of overall food is set to decrease, subdued by increasing consumer preference for Dairy & Soy Foods and Savory Snacks
    • Eastern Europe: Value share of Prepared Meals products as a proportion of overall food is set to remain unchanged
    • Latin America: Value share of Prepared Meals as a proportion of overall food is set to increase by 2020 due to expanding middle income population
    • Middle East & Africa: Value share of Prepared Meals as a proportion of overall food is set to increase by 2020 driven by growing demand for convenient foods
    • North America: Value share of Prepared Meals as a proportion of overall food will decrease subdued by strong growth in Savory Snacks and Confectionery
    • Western Europe: Value share of Prepared Meals as a proportion of overall food is set to remain unchanged
  • Identifying high potential countries by region
    • In the Asia-Pacific, Japan and China are the leading markets for Prepared Meals in value terms
    • In East Europe, Russia and Poland emerged as the largest markets for Prepared Meals with a value of more than US$1 billion each
    • In Latin American region, Brazil is the largest market for Prepared Meals in value terms, and is projected to grow at a CAGR of 2.3% during 2015-2020
    • In the MEA region, South Africa emerged as the leading market for Prepared Meals
    • In North America, the US is the largest market for Prepared Meals with a market value of US$18.9 billion in 2015
    • In the West Europe region, Germany, France, and the UK are the leading markets for Prepared Meals in value terms
    • High potential countries by regions
  • Country analysis
    • China
      • The Chinese Prepared Meals industry – At a glance
      • Kids & Babies and Young Consumers are the key age cohorts for Prepared Meals consumption in China
      • Busy Chinese consumers seek out ready-to-eat convenient products to save on meal preparation time
      • A desire to try new flavors will drive the launch of innovative products
    • Japan
      • The Japanese Prepared Meals industry – At a glance
      • Older Consumers account for more than 30% of Prepared Meals consumption in Japan
      • Japanese consumers seek convenient and time saving Prepared Meals to fit in multiple activities in a day
      • Aging consumers in Japan seek out Prepared Meals that meet their specific needs
    • Russia
      • The Russian Prepared Meals industry – At a glance
      • Older Consumers and Kids & Babies are the key age cohorts for Prepared Meals consumption in Russia
      • Increasing work pressure and time scarcity is driving Russian consumers to turn to Prepared Meals for convenience
      • Russian consumers look for traditional meals in Prepared Meals during festivals
    • Poland
      • The Polish Prepared Meals industry – At a glance
      • Older Consumers and Kids & Babies are the key age cohorts for Prepared Meals consumption in Poland
      • Polish consumers seek novel and premium cuisine inspired products in Prepared Meals
      • Prepared Meals with retro positioning appeal to urban consumers seeking traditional products
    • South Africa
      • The South African Prepared Meals industry – At a glance
      • Kids & Babies account for more than 30% of Prepared Meals consumption in South Africa
      • Increasing urbanization and busy lives are driving the growth of Prepared Meals in South Africa
      • Health conscious South African consumers seek Prepared Meals that cater to their specific health needs
    • UK
      • The UK Prepared Meals industry – At a glance
      • Older Consumers and Kids & Babies are the key age cohorts for Prepared Meals consumption in the UK
      • Convenience will continue to be the market driver for Prepared Meals
      • Britons increasingly seek gourmet food experiences at home
    • France
      • The French Prepared Meals industry – At a glance
      • Older Consumers and Kids & Babies are the key age cohorts for Prepared Meals consumption in France
      • Unique and different flavors attract consumers seeking new sensory experiences
      • Food safety concerns is making consumers opt for clean label products
    • Germany
      • The German Prepared Meals industry – At a glance
      • Older Consumers account for more than 25% of Prepared Meals consumption in Germany
      • Novel flavors and hybrid products entice variety seeking German consumers
      • Busy Germans seek conveniently and effectively packed Prepared Meals
    • US
      • The US Prepared Meals industry – At a glance
      • Kids & Babies and Older Consumers are the key age cohorts for Prepared Meals consumption in the US
      • US consumers are becoming increasingly dependent upon prepared Meals to satisfy the demands of their hectic lives
      • Indulgent Prepared Meals are becoming highly sought after in the US Prepared Meals market
    • Brazil
      • The Brazil Prepared Meals industry – At a glance
      • Kids & Babies account for more than 25% of Prepared Meals consumption in Brazil
      • Increasing awareness about the health benefits of a gluten free diet has fueled the demand for Prepared Meals with a "gluten-free" tag
      • Prepared Meals marketed with "clean labels" are perceived to be better for health
  • Case examples / Success stories
    • Case Study: Consumers tend to switch to low or no carbohydrate dietary regimes as they age
    • Case Study: Quality seeking consumers are willing to pay a premium price for authentic products
    • Case Study: Teen consumers pay more attention to taste and amount of food than the health concerns in Prepared Meals
    • Case Study: Retro style packaging brings out brand's heritage and appeals to nostalgic consumers
  • Competitive landscape – Global & Regional Analysis
    • Global Prepared Meals market is highly fragmented with the top five brands holding less than 12% of the combined market share
    • Marumiya is the leading brand in the Asia-Pacific region with a strong presence in Japan
    • Fry's leads the Prepared Meals market with approximately 6.8% share in the MEA region
    • The leading three out of four brands in North America are owned by Nestle
    • Eastern Europe is a highly fragmented market with top four brands accounting only for 14.9% of the market share
    • BRF dominates the Prepared Meals market in the Latin America region by owning leading two brands
    • Three of the top four brands in the Western European region are owned by German-based companies
  • Competitive landscape – Category Analysis
    • Meal Kits – Old El Paso is one of the leading brands of Meal Kits in the Western Europe region with 15.1% value share in 2015
    • Pizza – DiGiorno is the leading brand of Pizza in the North American region with a 17.3% value share in 2015
    • Ready Meals – Stouffer's is the leading brand of Ready Meals in the North America region with a value share of 25.1%
  • Market share of Private label products
    • Compared to other regions, private label brands have a strong presence in Western Europe and MEA regions
    • The Ready Meals category has the highest market share for private label products in the Global Prepared Meals market
    • Western Europe has the highest market share for private label products primarily in the Ready Meals and Pizza categories
  • Key distribution channels
    • Hypermarkets & Supermarkets is the leading distribution channel in the global Prepared Meals market
  • Preferred Packaging Formats
    • Rigid Plastics is the most commonly used packaging material in the global Prepared Meals market
    • Film is the most commonly used closure type in the global Prepared Meals market
    • The use of Rigid Plastics is forecast to register the fastest growth among packaging materials during 2015-2020
  • Recommendations for manufacturers
    • Key recommendations for Pizza manufacturers
    • Key recommendations for Ready Meals manufacturers
    • Key recommendations for Meal Kits manufacturers
  • Appendix
    • Methodology – Market Data
    • Definitions
    • Definitions – Scorecard parameters
    • Country list analyzed for identifying high potential countries
      • Table Global - Category sales - Value (US$ Million)
      • Table Global - Category sales – Volume (Kg Million)
      • Table Regional sales - Value (US$ Million)
      • Table Regional sales - Volume (Kg Million)
      • Table Global- Prepared Meals Distribution (US$ Million)
      • Table Asia-Pacific - Prepared Meals Distribution (US$ Million)
      • Table Eastern Europe - Prepared Meals Distribution (US$ Million)
      • Table Latin America - Prepared Meals Distribution (US$ Million)
      • Table MEA - Prepared Meals Distribution (US$ Million)
      • Table North America - Prepared Meals Distribution (US$ Million)
      • Table Western Europe - Prepared Meals Distribution (US$ Million)
      • Table Global – Leading Brands – Retail Sales Value (US$ Million)
      • Table Global - Brands vs. Private label value (US$ Million)
      • Table Asia-Pacific - Brands vs. Private label value (US$ Million)
      • Table Eastern Europe - Brands vs. Private label value (US$ Million)
      • Table Latin America - Brands vs. Private label value (US$ Million)
      • Table Middle East & Africa - Brands vs. Private label value (US$ Million)
      • Table North America - Brands vs. Private label value (US$ Million)
      • Table Western Europe - Brands vs. Private label value (US$ Million)
      • Table Packaging Materials in 2015 Vs. 2020 (Million Units)
      • Table Container Types in 2015 Vs. 2020 (Million Units)
      • Table Closure Types in 2015 Vs. 2020 (Million Units)
      • Table Outer Types in 2015 Vs. 2020 (Million Units)

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