Global Occasionwear Market Analysis, Top Brands and Trends 2020

Global Occasionwear Market Analysis, Top Brands and Trends 2020

Global Occasionwear Market Analysis, Top Brands and Trends 2020

Summary

The pandemic led to a sudden postponement of social occasions and events and weddings, and thereby has affected the demand for occasionwear significantly. Consumers have cut back on discretionary spending especially on luxury occasionwear and are investing in more purposeful buying to suit their current circumstances

This report includes analysis, brands, and trends in Occassionwear in the Global Apparel Market

Scope

  • Range flexibility, and affordability, have helped sustain sales, but the vaccine rollout offers hope of rapid future growth from pent up demand
  • Sustainability remains a key concern within occasionwear
  • Online specialists will benefit now, but with a shift in focus from occasionwear towards casualwear
  • Rental and resale businesses leverage the desire for new styles on a limited budget
  • Celebrities promote sustainability as well as retailers as consumers become more concerned
  • Demand for bridalwear dipped amidst the pandemic engagement and affordability will be key strategies
Reasons to Buy
  • Gain a comprehensive view of the Occasionwear market and the impact of Covid-19 on it.
  • Investigate current trends in Occasionwear categories


Executive Summary
Hot Issues
Role of online specialists
The growing rental and resale business
Sustainability in major events
The bridalwear in pandemic
Retailers in Focus
ASOS
Selfridges
Ted Baker
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