Global Household and Laundry Sector Overview - Market Characteristics and Shopping Behavior driving Innovation in the sector
The household care and laundry sector has seen a major increase in value and volume forecasts across the next three years in part due to COVID-19 driving long-term changes in how consumers shop for these products. Premiumization is set to be a key trend for this sector with new innovative products, formula, and solutions are being offered in light of the pandemic and boosting the market's value growth.
This report is part of the Sector Landscapes series, which gives an overview of the market characteristics and shopping behavior driving innovation in the sector.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook