Next Generation Traveler Profiles - An analysis of the types of travelers that will dominate the industry and shape the major tourism trends in the coming years
GlobalData’s Next Generation Traveler Profiles, report identifies eight types of travelers that will dominate the industry and shape the major tourism trends in the coming years. As the number of international tourists is set to rise rapidly, it is fundamental for businesses to understand the changing needs of consumers. From tech savvy millennials and sport adventurists, to bleisurists and digital nomads, the profiles of travelers, and hence their needs, vary vastly. It is thus essential for players to gain a thorough insight into the different types of travelers, in order to best tailor their products and services to cater for them.
Travel and tourism is an integral sector of the world economy, generating millions of jobs and contributing to the overall socio-economic prosperity. In 2016, the industry remained one of the fastest growing, outperforming the average growth rate of the global economy for the sixth consecutive year.
The rapid growth of tourism presents enormous opportunities for local economies and societies. However, there are several issues that are rapidly altering the nature of the industry, urging players to change and adapt to the new environment. In particular, rapid globalization, geopolitical movements, climate change, demographic changes and accelerating digitization are among the key issues that the industry is faced with. Besides having major implications on the global economy, business and geopolitics, these trends are fundamentally transforming the preferences of consumers, who are becoming increasingly demanding, and fueling rapid changes in the industry.
The report discusses eight types of traveler profiles, allowing clients to gain an insight into the unique characteristics and needs of these cohorts. Using consumer survey data, the report provides an insight into how such businesses must proceed to successfully target travelers depending on their profile.
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