Generation Hashtag - Thematic Research

Generation Hashtag - Thematic Research

Generation Hashtag - Thematic Research


Anyone born between 1991 and 2005 is a member of Generation Hashtag. This demographic, which incorporates both younger Millennials and older members of Generation Z, cannot countenance a world without the internet or smartphones, and their priorities and preferences are reshaping the corporate world.

At a rough estimate, Generation Hashtag makes up one-quarter of the world's population and its influence will only increase over the next decade, as its members continue to enter the workforce. This new breed of consumers demands a personalized, convenient, omnichannel experience, and companies must adapt or risk becoming obsolete.

Generation Hashtag has already been instrumental in the rise to prominence of companies like Netflix, Uber, and Airbnb. These firms disrupted well-established markets by appealing directly to young, tech-savvy consumers and have now established themselves as market leaders. Others will follow in their footsteps as spending power shifts decisively from Millennials to Generation Hashtag.


  • This report focuses on the Generation Hashtag theme.
  • It identifies the key trends stemming from the emergence of Generation Hashtag.
  • In includes a comprehensive overview of where Generation Hashtag sits alongside other demographic cohorts.
  • It also looks at the demographic differences between countries, highlighting those with significant Generation Hashtag populations.
  • It identifies companies most likely to benefit from the Generation Hashtag theme across a range of sectors, as well as analyzing the impact of Generation Hashtag on key sectors of the technology, media, and telecoms industry.
Reasons to buy
  • Generation Hashtag is reshaping the world.
  • This report identifies the key characteristics of this generation and analyzes the impact they are having, and will continue to have, on the corporate world.

  • Introduction
  • Players
    • Table Figure 1: Who are the big players in the Generation Hashtag theme?
  • Case studies: How to invest in Generation Hashtag
    • Table Figure 2: Young males are a key target market for subscription-based beauty and grooming services
  • Trends
    • Technology trends
      • Table Technology trends
    • Macroeconomic trends
      • Table Macroeconomic trends
    • Regulatory trends
      • Table Macroeconomic trends
  • Generational analysis
    • Defining the generations
      • Table Figure 3: Those aged under 20 are the largest age group globally
      • Table Figure 4: Generation Hashtag includes younger Millennials and older members of Generation Z
    • Characteristics
      • Table What are the different characteristics of each generation?
    • Demographics
      • Table Figure 5: People aged under 20 made up 34% of the world's population in 2018
      • Table Figure 6: China and India will see robust growth in internet penetration through 2025
      • Table Figure 7: The journey of various content formats
      • Table Figure 8: Social media plays a crucial role in next-generation shopping
  • Geographical analysis
    • China
      • Table Figure 9: People under the age of 40 accounted for 53% of China's population in 2018
    • Germany
      • Table Figure 10: People under the age of 40 accounted for 41% of Germany's population in 2018
    • India
      • Table Figure 11: People under the age of 40 accounted for 69% of India's population in 2018
    • Japan
      • Table Figure 12: People under the age of 40 accounted for 39% of Japan's population in 2018
    • UK
      • Table Figure 13: About half of the UK's population was aged under 40 in 2018
    • US
      • Table Figure 14: People under the age of 40 accounted for 52% of the US population in 2018
  • Sector implications
    • Impact on the hardware sector
    • Impact on the internet and media sector
    • Impact on the telecoms sector
    • Impact on the software and services sector
  • Mergers and acquisitions
    • Table Mergers and acquisitions
  • Companies
    • Table Companies
  • Sector scorecards
    • Consumer electronics sector scorecard
      • Table Figure 15: Who does what in the consumer electronics space?
      • Table Figure 16: Thematic screen
      • Table Figure 17: Valuation screen
      • Table Figure 18: Risk Screen
    • Ecommerce sector scorecard
      • Table Figure 19: Who does what in the ecommerce space?
      • Table Figure 20: Thematic screen( ecommerce)
      • Table Figure 21: Valuation screen( ecommerce)
      • Table Figure 22: Risk Screen( ecommerce)
    • Social media sector scorecard
      • Table Figure 23: Who does what in the social media space?
      • Table Figure 24: Thematic screen(Social Media)
      • Table Figure 25: Valuation screen(Social Media)
      • Table Figure 26: Risk Screen(Social Media)
  • Glossary
    • Table Glossary
  • Appendix: Our thematic research methodology
    • Viewing the world's data by themes makes it easier to make important decisions
    • Traditional research does a poor job of picking winners and losers
    • That is why we developed our "thematic engine"
    • How do we create our sector scorecards?
      • Table Figure 27: Our five-step approach for generating a sector scorecard
    • What is in our sector scorecards?
    • How do we score companies in our thematic screen?
    • How our research reports fit into our overall thematic research ecosystem
    • About GlobalData
    • Contact us
    • Disclaimer

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook