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Fuel Cards in Poland 2017: Market and competitor data and insights into the commercial fuel card sector

Fuel Cards in Poland 2017: Market and competitor data and insights into the commercial fuel card sector

Summary

Fuel card volumes have grown annually in Poland between 2014 and 2017 due to an influx of new fleet and CRT cards being issued over this period as they attempt to reduce transport costs.Despite a growing need for small domestic fleets to lower costs , the relatively small card acceptance networks offered by Polish card operators dissuades fleets from using fuel cards, resulting in over 3 million fleets without fuel cards in 2016.

Fleet vehicles, due to their varied transport routes require a card acceptance network which covers both rural and urban locations. With the average card acceptance network offered by any card operator in Poland covering less than 20% of service stations, many fleets do not deem them as a viable payment option.

Value of the Polish fuel card market rose by over 16% in 2016 as a result of new cards issued and an increase in both petrol and diesel prices, after prices.Market value will grow annually towards 2022 as fuel prices are forecast to rise by €0.12 over the next five years on an average per litre, which will force many domestic fleets to turn to fuel cards in an attempt to keep transport costs low.

Card operators should create new partnerships with fuel retailers across Europe to ensure they have a large international card acceptance network. With little to differentiate card operators, network acceptance will become a key factor for CRT managers when selecting a fuel card operator towards 2022.

The report Fuel Cards in Poland 2017, is invaluable for issuers of fleet cards, fuel retailers, fleet leasing companies and other suppliers to the sector. Based on research with issuers and fuel retailers it provides commercial (B2B) fuel card volume (split by fleet and CRT), value and market share forecasts to 2022, key data on independent and oil company card issuers and an analysis of fuel card competition in Poland.

Companies mentioned in this report: Shell, BP, DKV, UTA, Circle K, PKN Orlen, GrupaLotos, Eurowag, LUKOIL

Scope

  • Demand for fuel cards from fleets will rise over the next five years as they attempt to reduce transport costs due to heightened competition across Eastern Europe.
  • The total number of service stations in Poland increased by 0.9% in 2016 totalling 6,611 service stations.
  • Over 60,000 new fuel cards will be issued between 2017 and 2022, totalling to 779,628 cards in the market.
  • Total fleet card volumes increased by 17.2% in 2016 after rising 4.4% in 2015.
  • PKN Orlen remained the Polish fuel card market leader increasing its market share in 2016 accounting for 29.2%, as clients were drawn to its large domestic service station and motorway network.
Reasons to buy
  • Plan effective market entry strategies by uncovering current and future volumes and values of the Polish fuel card market.
  • Assess whether you should increase network acceptance of your card and identify potential new merchants by uncovering the position of competitors.
  • Whether you are an issuer, a processor, a leasing company or a fuel retailer, make informed pitches to partners by understanding their business.
  • Enhance fuel sales at your service stations by identifying which fuel cards you should accept based on their market shares and network acceptance.


  • Eastern European Overview
    • Eastern Europe - Total Fuel Cards Issued 2012 to 2017
    • Eastern Europe - Total Fuel Card Volumes 2012 to 2017
    • Eastern Europe - Total Fuel Card Value 2012 to 2017
    • Trends - Electric Vehicle demand to grow over next five years
    • Trends - Small domestic fleet market presents growth opportunities
    • Trends- CRT demand for international fuel cards to rise toward 2022
  • Market Overview Poland
    • Fuel card market overview
  • Market Size Poland
    • Market Size - Total Service Stations
    • Market Size - Total Fuel Cards Issued
    • Market Size - Fuel Card Volumes
    • Market Size - Fuel Card Volumes vs Total Fuel Volumes
    • Market Size - Total Fuel Card Value (€m)
    • Market Size - Fuel Card Value vs Total Fuel Value
  • Market Forecast Poland
    • Market Forecast - Total Service Stations
    • Market Forecast - Total Fuel Cards Issued
    • Market Forecast - Fuel Card Volumes
    • Market Size - Fuel Card Volumes vs Total Fuel Volumes
    • Market Forecast - Total Fuel Card Value (€m)
    • Market Forecast - Fuel Card Value vs Total Fuel Value
  • Channel Shares Poland
    • Channel Share - Fleet Card Volumes
    • Channel Share - CRT Card Volumes
    • Channel Share - Fleet and CRT Card Volumes
  • Market Share Poland
    • Fuel card operator ranking in 2016 compared to 2015
    • Market Share- Fuel card market shares (%) by operator
      • Table Market Share- Fuel card market shares (%) by operator
    • Market Share - Fuel Card Operators
    • Market Share- Fuel card volumes (mn litres) by operator
      • Table Market Share- Fuel card volumes (mn litres) by operator
  • Major Competitors Poland
    • Major Competitors - Service stations accepting fuel cards 2017e
    • Major Competitors - Fleet and CRT Volumes 2017e
    • Major Competitors - Fleet Volumes 2017 - 2022
      • Table Major Competitors - Fleet Volumes 2017 - 2022
    • Major Competitors - CRT Volumes 2017 - 2022
      • Table Major Competitors - CRT Volumes 2017 - 2022
  • Competitor Card Analysis Poland
    • PKN Orlen Card
    • BP Card
    • Shell Card
    • Circle K Card
    • Grupa Lotos Card
    • Grupa Lotos Card
    • UTA Card
    • LUKOIL Card
    • Eurowag Card
    • DKV Card
    • AS24 Card
  • Appendix

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