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Fuel Cards in Hungary 2017: Market and competitor data and insights into the commercial fuel card sector

Fuel Cards in Hungary 2017: Market and competitor data and insights into the commercial fuel card sector

Summary

Fuel card volumes have risen annually in Hungary between 2012 and 2017 due to an influx of new fleet cards and CRT vehicles using their fuel cards more frequently as they win business in foreign markets.Low transport costs will allow Hungarian transport fleets to undercut competitors in Western Europe and increase their need for international fuel cards towards 2022.

In order to meet the international needs of CRT vehicles over the next five years, card operators should create partnerships with fuel retailers across Europe, as card acceptance networks will become a key differentiator for CRT fleet managers when selecting a fuel card operator.

Fuel card value rose by over 28% in 2016 as fuel prices rose for the first time since 2012 and fuel card volumes increased due to an influx of new fuel cards being issued. In order to boost fuel card value towards 2022, card operators should invest in new non fuel services at their services stations. Improving shop services by partnering with fast food operators or expanding their range of grocery items can increase non fuel purchases made on fuel cards as drivers use their daily allowance at the forecourt.

MOL and Shell are the two largest fuel card operators in Hungary accounting for about 29% and around 25% of fuel card volumes sold in 2016, as fleets were drawn to their large domestic networks, while their international card services appealed to CRT vehicles.

Fleet vehicles will account for just over 42% of market volume growth in Hungary over the next five years, and with over 750,000 fleet vehicles not using fuel cards in 2022,card operators need to target this growing and largely untapped market segment.

The report Fuel Cards in Hungary 2017, is invaluable for issuers of fleet cards, fuel retailers, fleet leasing companies and other suppliers to the sector. Based on research with issuers and fuel retailers it provides commercial (B2B) fuel card volume (split by fleet and CRT), value and market share forecasts to 2022, key data on independent and oil company card issuers and an analysis of fuel card competition in Hungary.

Companies mentioned in this report: Shell, DKV, UTA,Eni, OMV, Neste, MOL, LUKOIL

Scope

  • Demand for fuel cards from fleets will rise over the next five years as they attempt to reduce transport costs due to heightened competition across Eastern Europe.
  • The total number of service stations in Hungary decreased by 4.2% in 2016 totalling 1,512 service stations.
  • Over 15,000 new fuel cards will be issued between 2017 and 2022, totalling to 199,094 cards in the market.
  • Total fleet card volumes increased by 6.7% in 2016 after rising 8.2% in 2015.
Reasons to buy
  • Plan effective market entry strategies by uncovering current and future volumes and values of the Hungarian fuel card market.
  • Assess whether you should increase network acceptance of your card and identify potential new merchants by uncovering the position of competitors.
  • Whether you are an issuer, a processor, a leasing company or a fuel retailer, make informed pitches to partners by understanding their business.
  • Enhance fuel sales at your service stations by identifying which fuel cards you should accept based on their market shares and network acceptance.


  • Eastern European Overview
    • Eastern Europe - Total Fuel Cards Issued 2012 to 2017
    • Eastern Europe - Total Fuel Card Volumes 2012 to 2017
    • Eastern Europe - Total Fuel Card Value 2012 to 2017
    • Trends - Electric Vehicle demand to grow over next five years
    • Trends - Small domestic fleet market presents growth opportunities
    • Trends- CRT demand for international fuel cards to rise toward 2022
  • Market Overview Hungary
    • Fuel card market overview
  • Market Size Hungary
    • Market Size - Total Service Stations
    • Market Size - Total Fuel Cards Issued
    • Market Size - Fuel Card Volumes
    • Market Size - Fuel Card Volumes vs Total Fuel Volumes
    • Market Size - Total Fuel Card Value (€m)
    • Market Size - Fuel Card Value vs Total Fuel Value
  • Market Forecast Hungary
    • Market Forecast - Total Service Stations
    • Market Forecast - Total Fuel Cards Issued
    • Market Forecast - Fuel Card Volumes
    • Market Size - Fuel Card Volumes vs Total Fuel Volumes
    • Market Forecast - Total Fuel Card Value (€m)
    • Market Forecast - Fuel Card Value vs Total Fuel Value
  • Channel Shares Hungary
    • Channel Share - Fleet Card Volumes
    • Channel Share - CRT Card Volumes
    • Channel Share - Fleet and CRT Card Volumes
  • Market Share Hungary
    • Fuel card operator ranking in 2016 compared to 2015
    • Market Share- Fuel card market shares (%) by operator
      • Table Market Share- Fuel card market shares (%) by operator
    • Market Share - Fuel Card Operators
    • Market Share- Fuel card volumes (mn litres) by operator
      • Table Market Share- Fuel card volumes (mn litres) by operator
  • Major Competitors Hungary
    • Major Competitors - Service stations accepting fuel cards 2017e
    • Major Competitors - Fleet and CRT Volumes 2017e
    • Major Competitors - Fleet Volumes 2017 - 2022
      • Table Major Competitors - Fleet Volumes 2017 - 2022
    • Major Competitors - CRT Volumes 2017 - 2022
      • Table Major Competitors - CRT Volumes 2017 - 2022
  • Competitor Card Analysis Hungary
    • Shell Card
    • MOL Card
    • OMV Card
    • Agip (Eni) Card
    • UTA Card
    • DKV Card
    • LUKOIL Card
    • AS24 Card
  • Appendix

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