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Fuel Cards in Greece 2017: Market and competitor data and insights into the commercial fuel card sector

Fuel Cards in Greece 2017: Market and competitor data and insights into the commercial fuel card sector

Summary

Fuel card volumes in Greece have grown annually since 2012, as high fuel prices and the continued after effects of the economic crisis, caused many commercial transport fleets to use fuel cards to lower costs.The economic crisis in Greece caused many companies to close and those which managed to surviveare looking for ways to reduce costs. As a result, the number fleet vehicles using fuel cards rose causing fuel card volumes to grow over the last five years.

Over 950,000 fleet vehicles in Greece do not use fuel cards, due to the high volume requirements set by card operators. Since the economic crisis, card operators have been reluctant to offer credit to small domestic fleets and have set minimum volume requirements, which being quite high,has severely limited the number of potential fleet clients in Greece.

By launching a fleet card with lower minimum volumes and discounted fuel prices, card operators can appeal to the largely untapped fleet market and increase fuel card volumes over the next five years.

Fuel card market value in Greece has risen annually since 2013, despite falling fuel prices as card volumes grew over this period.With a limited number of fuel cards issued in Greece, it is vital for card operators to differentiate themselves to clients to increase volumes towards 2022. Due to the limited card acceptance networks offered by card operators, many Greek CRT fleets use multiple fuel cards to maximise their acceptance networks.

Shell is the largest fuel card operator in Greece due to its large domestic and international card acceptance networks which appeal to Greek commercial vehicles.

The report Fuel Cards in Greece 2017, is invaluable for issuers of fleet cards, fuel retailers, fleet leasing companies and other suppliers to the sector. Based on research with issuers and fuel retailers it provides commercial (B2B) fuel card volume (split by fleet and CRT), value and market share forecasts to 2022, key data on independent and oil company card issuers and an analysis of fuel card competition in Greece.

Companies mentioned in this report: Shell, BP, Esso, DKV, UTA, AS24, Teboil, Neste, EKO-ELDA, AVIN, Jetoil

Scope

  • The total number of service stations in Greece decreased by 0.2% in 2016 totalling 6,464 service stations.
  • Over 12,000 new fuel cards will be issued between 2017 and 2022, totalling to 103,942 cards in the market.
  • Total fleet card volumes rose by 7.8% in 2016 continuing the upward trend started in 2013.
  • Shell remained the Greek fuel card market leader despite losing market share accounting for 38.9% in 2016, as clients were drawn to its large domestic service station network and range of service stations.
Reasons to buy
  • Plan effective market entry strategies by uncovering current and future volumes and values of the Greek fuel card market.
  • Assess whether you should increase network acceptance of your card and identify potential new merchants by uncovering the position of competitors.
  • Whether you are an issuer, a processor, a leasing company or a fuel retailer, make informed pitches to partners by understanding their business.
  • Enhance fuel sales at your service stations by identifying which fuel cards you should accept based on their market shares and network acceptance.


  • Southern European Overview
    • Southern European- Total Fuel Cards Issued 2012 to 2017
    • Southern European- Total Fuel Card Volumes 2012 to 2017
    • Southern European- Total Fuel Card Value 2012 to 2017
    • Trends- Network coverage limits fuel card usage in Southern Europe
    • Trends - new international business will increase demand for fuel cards in Southern Europe
    • Trends - Fleet vehicles present growth opportunities towards 2022
  • Market Overview Greece
    • Fuel card market overview
  • Market Size Greece
    • Market Size - Total Service Stations
    • Market Size - Total Fuel Cards Issued
    • Market Size - Fuel Card Volumes
    • Market Size - Fuel Card Volumes vs Total Fuel Volumes
    • Market Size - Total Fuel Card Value (€m)
    • Market Size - Fuel Card Value vs Total Fuel Value
  • Market Forecast Greece
    • Market Forecast - Total Service Stations
    • Market Forecast - Total Fuel Cards Issued
    • Market Forecast - Fuel Card Volumes
    • Market Size - Fuel Card Volumes vs Total Fuel Volumes
    • Market Forecast - Total Fuel Card Value (€m)
    • Market Forecast - Fuel Card Value vs Total Fuel Value
  • Channel Shares Greece
    • Channel Share - Fleet Card Volumes
    • Channel Share - CRT Card Volumes
    • Channel Share - Fleet and CRT Card Volumes
  • Market Share Greece
    • Fuel card operator ranking in 2016 compared to 2015
    • Market Share- Fuel card market shares (%) by operator
      • Table Market Share- Fuel card market shares (%) by operator
    • Market Share - Fuel Card Operators
    • Market Share- Fuel card volumes (mn litres) by operator
      • Table Market Share- Fuel card volumes (mn litres) by operator
  • Major Competitors Greece
    • Major Competitors - Service stations accepting fuel cards 2017e
    • Major Competitors - Fleet and CRT Volumes 2017e
    • Major Competitors - Fleet Volumes 2017 - 2022
      • Table Major Competitors - Fleet Volumes 2017 - 2022
    • Major Competitors - CRT Volumes 2017 - 2022
      • Table Major Competitors - CRT Volumes 2017 - 2022
  • Competitor Card Analysis Greece
    • Shell Card
    • EKO-ELDA Card
    • BP Card
    • Avin Card
    • Jetoil Card
    • DKV Card
  • Appendix

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