Fuel Cards in Europe, Eastern Markets 2016
Fuel Cards in Eastern Markets 2016 is invaluable for issuers of fleet cards, fuel retailers, fleet leasing companies and other suppliers to the sector. Based on research with issuers and fuel retailers it provides commercial (B2B) fuel card volume (split by fleet and CRT), value and market share forecasts to 2021, key data on independent and oil company card issuers and an analysis of fuel card competition in Eastern Europe.
Over 7 million fleet vehicles in Eastern Europe will not have fuel cards by 2021 as companies fail to offer fuel cards that meet the needs of this market segment. Less than a third of fleet vehicles in all the countries of Eastern Europe have a fuel card, as many are ineligible for them as their volumes are too low.
Reasons to buy
- Over the next five years commercial CRT companies in Eastern Europe will increasingly take on work in foreign markets across Central and Northern Europe as they undercut domestic companies on price. The total number of service stations in the Czech Republic dropped by 3.0% in 2015. Over 5,000 new fuel cards will be issued between 2016 and 2021, totaling to 92,212 cards in Estonia.
- Total fleet card volumes in Hungary rose by 8.4% in 2015 to total 377.5m litres continuing the upward trend started in 2013. LUKOIL maintained its market share in 2015 but continued to be the dominant fuel card market leader in Lithuania accounting for 19.5% in 2015.Fuel card volumes account for 16.3% of total fuel sold in Poland in 2015, and will continue to grow towards 2021.
- The total number of service stations in Romania will rise by 1.7% between 2016 and 2021 totaling 2,038 service stations. The value of the Slovakian fuel card market declined by 15.6% in 2015 to €693m as fuel prices continued to decline.
- Plan effective market entry strategies by uncovering current and future volumes and values of the Eastern European fuel card markets. Assess whether you should increase network acceptance of your card and identify potential new merchants by uncovering the position of competitors.
- Whether you are an issuer, a processor, a leasing company or a fuel retailer, make informed pitches to partners by understanding their business.
- Enhance fuel sales at your service stations by identifying which fuel cards you should accept based on their market shares and network acceptance.