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ForeSights: Functional Mushrooms - A superfood blurring the lines between nutrition and medicine

ForeSights: Functional Mushrooms - A superfood blurring the lines between nutrition and medicine

Summary

Functional mushrooms such as chaga, reishi, shiitake, and maitake are gaining appeal as a superfood ingredient in a diverse array of food and drinks, as well as skincare and haircare products.

Functional mushrooms, also called medicinal mushrooms, are a select group of edible mushrooms that provide nutritive and sensory value, as well as substantial health and medicinal benefits.

Scope

  • Functional mushrooms are versatile ingredients that can be incorporated into a diverse array of food and beverage formats to offer convenience to consumers.
  • These nutrient-dense mushrooms address the growing consumer demand for fresh, natural, and “clean” foods.
  • Owing to their purported medicinal properties, functional mushrooms can appeal to consumers who are striving to attain health and wellness through their diets.
  • Extracts of functional mushrooms can serve as an natural substitutes for a host of synthetic ingredients, thereby paving the way for cleaner cosmetics and personal care products.
Reasons to buy
  • Provides an early warning system for emerging trends, threats, and opportunities in fast-moving consumer goods.
  • Drives analysis of potential future consumer behavior.
  • Generates ideas and inspiration for new product development.


1. Introduction
2. What?
3. Why?
4. Take-Outs
5. Appendix

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