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Fireworks in the UK Capsule Report - 2017

Fireworks in the UK Capsule Report - 2017


The Fireworks in the UK Capsule Report - 2017, report forms part of GlobalData's Retail Occasions series, and gives insight into the profile and spending habits of consumers buying fireworks. The report analyses the market, the major players, the main trends, and consumer attitudes to buying fireworks.

The percentage of people buying fireworks has decreased 1.4 percentage points from 2016 to 2017, but more consumers are purchasing them for Bonfire Night. Consumers are price sensitive, which is influencing their choice of retailer for fireworks.


  • Fireworks are now being more frequently purchased for international occasions, such as Diwali and Chinese New Year. However, Bonfire Night remains the most important occasion; 50.5% of consumers purchased fireworks for the event.
  • Value for money is the top driver of store selection for purchasing fireworks, but safety remains an important driver.
Reasons to buy
  • Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offerings.
  • Understand what drives retailer choice among consumers, such as convenience, value for money and delivery options in order to maximise sales potential.

Buying dynamics
Store selection
Channel usage
Buying dynamics
Technical details: consumer survey work
List of Tables
Products purchased: fireworks, 2016 & 2017
Retailers used: fireworks, 2016 & 2017
List of Figures
Fireworks shopper penetration (by demographic and by region), 2017
Fireworks shopper profile (by demographic and by region), 2017
Which occasion consumers purchase fireworks for, 2017 and ppt change on 2016
Drivers of store selection, 2017 and ppt change on 2016
Consumers using each channel for purchasing fireworks, 2017
Consumers using each device for purchasing fireworks, 2017
Fulfilment options for firework purchases made online, 2017
Average spend on fireworks, 2017 and change on 2016
Percentage of people buying fireworks (by demographic), 2017
Planned/impulse overall firework purchases, 2016 and 2017
Planned/impulse firework purchases by firework type, 2016 and 2017

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