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Finland Beer and Cider Market Insights 2017

Finland Beer and Cider Market Insights 2017

Summary

GlobalData’s Finland Beer and Cider Market Insights 2017 report provides a complete overview of the Finland beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook.

Scope

Covering total market (on and off-premise) the report details -

  • 2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2017 forecasts.
  • Value by distribution channel 2011-2016, with 2017 forecasts.
  • Overview of the competitive landscape in the beer and cider market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer and cider market.
Reasons to buy
  • Gain an in-depth understanding of the dynamics and structure of the Finland beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the Finland beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.


  • Executive Summary
    • The economy returned to a slight growth in 2016, though this was not sufficient to influence consumer purchasing habits
  • Market Context
    • The economic upturn failed to ease consumer concerns
    • All Commercial Beverages continued to decline, driven by a poor performance from Beer
      • Table Finland All Commercial Beverage Market (Th Hectoliters), 2000-2017F
    • Performance of All Commercial Beverages market in 2016, ranked by volume
  • Emerging Trends
    • An overall decline of 1% for the year with all but wine unable to find growth.
      • Table Alcoholic Beverages Consumption Volume & Growth by Category, 2015-16
    • Beer still leads in terms of pure alcohol, but no category able to show growth.
      • Table Alcoholic Beverages Litres of Pure Alcohol (LPA) Volume & Growth by Category, 2015-16
    • Consumers tended to be loyal to National, unflavored brands with a strong image
    • Products with attractive pricing or a reputation for high value achieved growth while Mainstream faltered
    • Niche Beer types outperformed the vast Lager segment
    • The rising health and wellness trend supported new Non-Alcoholic launches
    • Innovations and re-launches were common in 2016 as leading brewers sought to stimulate the maturing market
    • Flavored products were very uncommon in the Beer industry, though posed a profitable niche for Heineken
    • Value for money was a key motivator for consumer purchasing
    • Flavored Cider outperformed other segments as brewers continued to launch new flavors
    • Increased popularity for drier Ciders impacted major brands
    • Unflavored Apple Cider remained the most popular Cider type, though Flavored Cider was preferred to Pear Cider
  • Brands and Private Label
    • Koff III (Carlsberg Group) fell from the top three Mainstream brands while A. Le Coq (Olvi) strengthened its lead in the Premium segment
    • Niche beer types experienced strong growth as consumers turned towards exciting new variants
    • Bucker (Heineken) re-entered the Non-Alcoholic segment to take top position as the brand stabilized
    • Finnish consumers preferred locally produced products to imports or licensed brands
    • Bespoke Beer brands in niche categories such as Craft Beer gained popularity as consumer preference continued to shift in favor of exciting new products
    • Beer Private Label Penetration
    • The majority of brands were either Mainstream or Premium, with Discount exclusively represented by Private Label products
    • Apple cider held the largest share thanks to growth in Crowmoor and Somersby
    • All cider in Finland was classified as regular strength
    • Upcider suffered a significant decline but domestic cider still maintained its lead
    • Leading Brewers expanded profiles to occupy new type and price segments
    • Cider Private Label Penetration
  • Market Share by Brewer
    • Olvi topped the beer market in 2016, passing Sinebrychoff which fell to second
    • The remaining top three operators maintained positioning in 2016
    • The Cider industry reflected a similar trend to Beer in terms of market share
    • Sweet Swedish Cider brewers declined overall, falling out of favor with consumers
  • Packaging Trends
    • There was little variation in terms of packaging size and material, with most brands opting for a standard format
    • Packaging diversity was limited in 2016 with most brewers sticking with 50cl metal cans
  • Channel and Pricing Trends
    • Off-premise represented the majority of beer distribution, though the market was evenly split by value
    • Beer Price Segment by Volume
    • Average prices declined in off-premise while on-premise pricing rose
    • Off-premise distribution continued to represent the most important channel
    • Off-premise distribution represented the majority of consumption, though higher on-premise prices drew the value split almost even
    • Cider Price Segment by Volume
    • Prices remained significantly higher in on-premise, increasing further in 2016
    • Off-premise was the most important distribution channel to the Cider industry
  • Marketing and Innovation
    • Leading brewers deployed strong sponsorship campaigns and new products to broaden brand exposure as advertising bans remain in place
    • New flavors, Beer and Cider types, and seasonal variants were common for the Beer and Cider industries in 2016
  • Outlook
    • With an improving economy and relaxation of alcohol legislation, the Beer and Cider industry looks tentatively positive
    • The key winners and losers for alcoholic drinks in 2017 are predicted to be...
  • Appendices:
  • Methodology
    • Research Methodology
  • Product Definitions
    • Packaging Definitions
    • Channel Definitions

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