Finland Baby Food, 2021

Finland Baby Food, 2021

Summary

“Finland Baby Food, 2021” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Finalnd market.

Finland registered a sharp decline in births from 2010-2019. However, births increased slightly in 2020 to reach 46,452.The Finnish baby food sector grew from €84.5 million (US$112.1 million) in 2014 to €86.1 million (US$96.2 million) in 2020, registering a CAGR of 0.3%.Baby meals held 63% of value sales (and over three quarters of volume sales) in 2020, followed by baby milks with a 20% share, and baby cereals & dry meals with 17.1% . Although the impact of COVD-19 was severe in 2020, it was nonetheless less disastrous compared to the other larger European economies. In 2020, the country’s GDP dropped by 3.6%. The contraction was primarily due to lower private consumption, reduced investments, and declining exports resulting caused by COVID-19 pandemic.

Finland’s economy is forecast to increase by 3.2 in 2021, and by 1.2% in 2022

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.

• The Finnish baby food sector held 1.8% share in both value and volume terms in 2019
• Since 2011, the baby population in Finland has decreased annually
• Danone Group was the leading company in the baby milks category in both value and volume terms in 2020
• Spain, Denmark, and Sweden together supplied over three-quarters of milks and cereals to the Finnish market in 2019

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.