FamilyMart, Japan (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

FamilyMart, Japan (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning


FamilyMart’s customer base has a large proportion of middle-aged consumers (50.0% of its shoppers are aged between 35-54 years) with a slightly higher proportion of male consumers (53.5%). Nearly half (44.4%) of its shoppers are in the middle-income bracket and a lesser percentage from low-income group consumers (11.6%). This trend in income groups stems from its value proposition of quality items and services available for instant consumption which attracts shoppers looking for better quality products willing to give an extra premium.

FamilyMart has a strong presence in Japan with 37.6% of all Japanese shoppers preferring to purchase their food & grocery needs from the retailer. The retailer’s market share was going up till 2018 but declined from 1.0% in 2018 to 0.8% in 2020 majorly due to consumers shifting to retailers with an online presence amidst the pandemic.

The Japanese food & grocery sector is led by retailers like 7-Eleven and Lawsons who have a considerably better online presence compared to FamilyMart. The retailer has been deeply impacted during the pandemic due to heavy reliance on its physical store network and as a result, it needs to think of other ways to keep consistent growth.

Profile of retailer’s shopper base, key performance indicators, sales and market shares


  • FamilyMart’s strong store network and complementary services enrich its shopper’s experience
  • FamilyMart’s convenient and wide store presence helped the retailer gain sales amidst the pandemic
  • FamilyMart has plans to diversify its revenue streams and cut down non-strategic spend
Reasons to Buy
  • Gain a comprehensive knowledge on Familymart's business and develop a competitive advantage
  • Investigate current trends in the food & grocery market to identify the best opportunities to exploit
  • Analysis of key players in the food & grocery segment in Japan
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the food & grocery markets
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
  • Analysis of key international players operating in Japan food & grocery market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share

Executive Summary
Retailer’s Shopper profile
Food & Grocery shopper profile
Where Japan consumers buy Food & Grocery products
Retailers used for other categories
Retailer overview
Snapshot of proposition
Key performance metrics
Global sales split
Sales and market shares
Food & Grocery market
FamilyMart’s market share
Top 10 retailers’ market share
FamilyMart ’ share of shoppers
Market positioning map

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings