The European Consumables Market 2012 - 2020: Market size, market forecast and recommendations
New passenger vehicle registrations in Europe rose 5.3% over the 12 months of 2016, with mass-market automakers Peugeot, Renault, Dacia, Fiat, Hyundai, Volvo, Mazda, Suzuki, Mitsubishi all showing stronger growth than many premium brands, with sales being boosted by new models, competitive pricing, discounts offered by automakers and by car owners renewing ageing vehicles.
As new vehicles continue to incorporate technologies to increase their efficiency, with many making greater use of aluminum parts within the engine bay to make them lighter, they are becoming more reliant on OAT antifreeze/coolant. Supply and demand dynamics will need to change in order to keep pace with the evolution in servicing requirements.
Throughout the winter periods, car care is predominantly focused on the use of de-icer, antifreeze, coolant and screenwash. Majority of consumers usually purchase these items because they have been caught unawares by the weather, or have run out. Furthermore, lack of awareness from many motorists regarding antifreeze and coolant replacement presents opportunities for all distribution channels across the consumables market from a number of different perspectives.
While, the volumes of consumable products sold in Europe have grown, with the market having increased by 4.2% between 2012 and 2016; values have increased by 10.9% over the same period. Overall volumes of consumables to be sold are forecast to increase by 5.8% by 2020, while values are forecast to increase by 11.4%. Antifreeze and Coolant volumes will grow by 6.1%, with values growing by 11.9%. Screenwash volumes will grow by 5.7% and values will grow by 11.1%.
For vehicle manufacturer networks and manufacturer-affiliated specialists, there is a clear opportunity to promote replacement as part of the extended warranty servicing routine; emphasising the anti-corrosion aspect of these antifreezes/coolants will be a key strategy going forward. In addition, there is also an opportunity for changing the way in which washer fluid business is done, with manufacturers and distributors moving away from conventional “blue-water” fluids to focus on concentrates instead. Concentrates also offer growth potential in the “Do It For Me” market, and companies which choose to dilute the product and add it as a service while serving their customers stand to benefit.
The European Consumables Market 2012 - 2020: Market size, market forecast and recommendations”, a Trend Report, provides an executive-level overview of the European automotive consumables market today, with forecasts of values and volumes up to 2020. It delivers deep quantitative and qualitative insight into the European automotive consumables market, analyzing key trends in the market.
It provides in-depth analysis of the following -
Market size and forecast; a look at the total market size and forecast size for automotive consumables (antifreeze & coolant and screenwash) in Europe, with an overview regional analysis.
Market value and forecast; a look at the total market value and forecast value for automotive consumables (antifreeze & coolant and screenwash) in Europe, with an overview regional analysis.
Summary of main influences; an overview on the factors driving the evolution of the European automotive consumables (antifreeze & coolant and screenwash) market.
Top Sales Channel and potential growth analysis
The consumables market in Europe is forecast to grow in both volume and value, after a period during which volumes remained flat as a result of falling replacement rates.
The online channel and service stations are set to benefit as consumers continue to treat screenwash as a convenience product, whilst garages and VMNs will benefit, although to a lesser degree from vehicle manufacturers specifying the use of long life – and manufacturer / vehicle specific - coolant in new vehicles.
Reasons to buy
This Trend Report helps executives build proactive, profitable growth strategies by offering comprehensive, relevant analysis of the European consumables market based on insights from within GlobalData’s proprietary aftermarket database, consumer insight from our bespoke annual survey and interviews with industry experts.
The report is designed for an executive-level audience, boasting presentation quality that allows it to be turned into presentable material immediately.
The broad but detailed perspective will help manufacturers and retailers to understand and succeed in the challenging consumables market.