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The European Car Wash Market 2017: Market Size, Major Competitors and Channel Shares

The European Car Wash Market 2017: Market Size, Major Competitors and Channel Shares

Summary

Since the 2007 European recession wash costs have become increasingly important to motorists, as they used low to medium cost jet and rollover wash types more frequently, which caused wash revenues to decline as tunnel wash occasions were replaced with lower cost alternatives. Over the last five years wash operators have slowly increased wash prices to boost wash revenues, however in 2016 wash price increases caused motorists to reduce wash occasions as they became tired of paying more annually for commercial washes.

In 2016 the majority of wash operators across Europe raised their wash prices to make up for shortfalls in forecourt revenues as fuel revenues declined between 2014 and 2016, which caused motorists to increase their home wash occasions as they were unwilling to pay these higher wash prices. Once commercial wash prices hit a certain level, motorists were forced to weigh up whether they thought that the time and effort saved using a commercial wash was worth the price paid compared to washing their own vehicles at home. In 2016 European motorists determined that this level had been hit in many markets, causing total wash occasions across Europe to decline 0.9% and home wash occasions to rise over this period.

The popularity of hand washes continued to grow in 2016 in the top five European wash markets such as France, Italy and the UK, as both motorists and wash operators were drawn to this wash type. Low wash costs and a perceived high quality of wash attracted motorists to this wash type, while low set up and maintenance costs attracted wash operators. It is only over the last five to ten years that hand washes have become so popular within the European top five, with many motorists switching from mid-priced rollover washes to hand washes.

Automated car wash installations are become increasingly popular across Europe at unmanned service stations as fuel retailers attempt to maximise revenues at unmanned sites. Automated rollover and tunnel wash installations allow motorists to pay for their car wash either at an attached pay station or via a payment app which provides the motorist with a code which actives the installation. Operators should make use of new technologies to automate their car washes, allowing motorists to use smartphone apps to pay for their wash programs, which would increase revenues from unmanned sites and increase appeal of the site to motorists leading to higher vehicle throughput per site.

The report The European Car Wash Market 2017 provides the analysis of the commercial car wash market across 19 European countries, including France, Germany, Italy, Spain, UK,Netherlands, Sweden, Poland and Russia. Includes volume of car wash sites, number of wash occasions per year, value of the market and insight into strategic issues impacting the sector. Moreover, it provides an analysis of the car wash market across two commercial wash channels, and covers the four main types of car wash installation; jet, roll over ,tunnel and hand washes.

Companies mentioned in this report: Shell, BP, Esso, Circle K, Q8, Texaco, Washtec. Otto Wash Christ AG, Tammermatic, Karcher, IMO, ARC, Elephant Bleu, Hypromat, Istobal, TOTAL, LUKOIL, OMV.

Scope

  • The value of the European car wash market (made up of 19 countries in our analysis) rose by €60.9m in 2016 as wash operators increased wash prices. Rising wash prices across Europe is the primary cause of wash market value growth in 2016, as wash occasions declined over this period.
  • More than 1,500 car wash installations closed across Europe in 2016 as a drop in fuel volumes and disposable incomes caused wash operators to close their wash sites. The majority of wash site closures came from Germany and the UK, as wash occasions per installation declined, due to increased wash costs and home wash occasions in each market respectively, causing wash operators to close sites.
  • The total number of wash occasions in Europe declined by 0.9% in 2016 as motorists reduced their wash occasions as disposable income levels fell and operators increased wash prices across a number of European markets. 77.0% of wash occasions in Europe were undertaken at rollover and jet wash installations, as these wash types remained dominant in Europe in 2016.
Reasons to buy
  • Make informed investment decisions by understanding the size of the car wash retail market and the nature of the competition within it.
  • Understand motorists wash habits and plan effect strategies to maximise wash occasions
  • Formulate market share objectives for your company and assess performance using our value data segmented by channel and installation type.
  • Develop superior strategies to those of your competitors by accessing information on their site numbers and marketing activities.


  • Executive Summary
    • European Wash Market - Executive Summary
  • European Wash Trends
    • European Wash Trends - Wash Pricing
    • European Wash Trends - Additional Services
    • European Wash Trends - Hand Washes
  • European Wash Market Overview
    • European Wash Market - Wash Market Value
      • Table Total wash market value by country ( m), 2012 - 2016
    • European Wash Market - Wash Installations
      • Table Total wash installations by country, 2012 - 2016
    • European Wash Market - Wash Occasions
      • Table Total wash occasions by country, 2012 - 2016
    • European Wash Market - Wash Occasions by Wash Type
    • European Wash Market - Wash Occasions Per Vehicle
      • Table Total average wash occasions per vehicle by country, 2012 - 2016
  • Europe Standalone Operators
    • Standalone Wash Operators- IMO
    • Standalone Wash Operators- Elephant Bleu
  • Europe Wash Manufacturers
    • Wash Manufacturers - WashTec
    • Wash Manufacturers - Istobal
    • Wash Manufacturers - Otto Christ AG
    • Wash Manufacturers - Tammermatic
    • Wash Manufacturers - Hypromat
    • Wash Manufacturers - Nilfisk
    • Wash Manufacturers - Kärcher
  • Austria Market Size
    • Market Size - Austria
      • Table Total car wash installations by wash type, Austria, 2012 - 2016
  • Austria Major Competitors
    • Major Competitors - Austria
      • Table Fuel retailer service stations with car wash services in Austria, 2012 - 2016
      • Table Proportion of fuel retailer sites with a car wash in Austria (%), 2012 - 2016
  • Austria Channel Share
    • Channel Shares- Austria
      • Table Total car wash installations by channel in Austria, 2016
  • Belgium Market Size
    • Market Size - Belgium
      • Table Total car wash installations by wash type, Belgium, 2012 - 2016
  • Belgium Major Competitors
    • Major Competitors - Belgium
      • Table Fuel retailer service stations with car wash services in Belgium, 2012 - 2016
      • Table Proportion of fuel retailer sites with a car wash in Belgium(%), 2012 - 2016
  • Belgium Channel Share
    • Channel Shares- Belgium
      • Table Total car wash installations by channel in Belgium, 2016
  • Croatia Market Size
    • Market Size - Croatia
      • Table Total car wash installations by wash type, Croatia, 2012 - 2016
  • Croatia Channel Share
    • Channel Shares- Croatia
      • Table Total car wash installations by channel in Croatia, 2016
  • Czech Republic Market Size
    • Market Size - Czech Republic
      • Table Total car wash installations by wash type, Czech Republic, 2012 - 2016
  • Czech Republic Major Competitors
    • Major Competitors - Czech Republic
      • Table Fuel retailer service stations with car wash services in Czech Republic, 2012 - 2016
      • Table Proportion of fuel retailer sites with a car wash in Czech Republic(%), 2012 - 2016
  • Czech Republic Channel Share
    • Channel Shares- Czech Republic
      • Table Total car wash installations by channel in Czech Republic, 2016
  • Finland Market Size
    • Market Size - Finland
      • Table Total car wash installations by wash type, Finland, 2012 - 2016
  • Finland Major Competitors
    • Major Competitors - Finland
      • Table Fuel retailer service stations with car wash services in Finland, 2012 - 2016
      • Table Proportion of fuel retailer sites with a car wash in Finland(%), 2012 - 2016
  • Finland Channel Share
    • Channel Shares- Finland
      • Table Total car wash installations by channel in Finland, 2016
  • France Market Size
    • Market Size - France
      • Table Total car wash installations by wash type, France, 2012 - 2016
  • France Major Competitors
    • Major Competitors - France
      • Table Fuel retailer service stations with car wash services in France, 2012 - 2016
      • Table Proportion of fuel retailer sites with a car wash in France(%), 2012 - 2016
  • France Channel Share
    • Channel Shares- France
      • Table Total car wash installations by channel in France, 2016
  • Germany Market Size
    • Market Size - Germany
      • Table Total car wash installations by wash type, Germany, 2012 - 2016
  • Germany Major Competitors
    • Major Competitors - Germany
      • Table Fuel retailer service stations with car wash services in Germany, 2012 - 2016
      • Table Proportion of fuel retailer sites with a car wash in Germany(%), 2012 - 2016
  • Germany Channel Share
    • Channel Shares- Germany
      • Table Total car wash installations by channel in Germany, 2016
  • Greece Market Size
    • Market Size - Greece
      • Table Total car wash installations by wash type, Greece, 2012 - 2016
  • Greece Major Competitors
    • Major Competitors - Greece
      • Table Fuel retailer service stations with car wash services in Greece, 2012 - 2016
      • Table Proportion of fuel retailer sites with a car wash in Greece(%), 2012 - 2016
  • Greece Channel Share
    • Channel Shares- Greece
      • Table Total car wash installations by channel in Greece, 2016
  • Hungary Market Size
    • Market Size - Hungary
      • Table Total car wash installations by wash type, Hungary, 2012 - 2016
  • Hungary Major Competitors
    • Major Competitors - Hungary
      • Table Fuel retailer service stations with car wash services in Hungary, 2012 - 2016
      • Table Proportion of fuel retailer sites with a car wash in Hungary(%), 2012 - 2016
  • Hungary Channel Share
    • Channel Shares- Hungary
      • Table Total car wash installations by channel in Hungary, 2016
  • Italy Market Size
    • Market Size - Italy
      • Table Total car wash installations by wash type, Italy, 2012 - 2016
  • Italy Major Competitors
    • Major Competitors - Italy
      • Table Fuel retailer service stations with car wash services in Italy, 2012 - 2016
      • Table Proportion of fuel retailer sites with a car wash in Italy(%), 2012 - 2016
  • Italy Channel Share
    • Channel Shares- Italy
      • Table Total car wash installations by channel in Italy, 2016
  • The Netherlands Market Size
    • Market Size - The Netherlands
      • Table Total car wash installations by wash type, The Netherlands, 2012 - 2016
  • The Netherlands Major Competitors
    • Major Competitors - The Netherlands
      • Table Fuel retailer service stations with car wash services in The Netherlands, 2012 - 2016
      • Table Proportion of fuel retailer sites with a car wash in The Netherlands(%), 2012 - 2016
  • The Netherlands Channel Share
    • Channel Shares- The Netherlands
      • Table Total car wash installations by channel in The Netherlands, 2016
  • Norway Market Size
    • Market Size - Norway
      • Table Total car wash installations by wash type, Norway, 2012 - 2016
  • Norway Major Competitors
    • Major Competitors - Norway
      • Table Fuel retailer service stations with car wash services in Norway, 2012 - 2016
      • Table Proportion of fuel retailer sites with a car wash in Norway(%), 2012 - 2016
  • Norway Channel Share
    • Channel Shares- Norway
      • Table Total car wash installations by channel in Norway, 2016
  • Poland Market Size
    • Market Size - Poland
      • Table Total car wash installations by wash type, Poland, 2012 - 2016
  • Poland Major Competitors
    • Major Competitors - Poland
      • Table Fuel retailer service stations with car wash services in Poland, 2012 - 2016
      • Table Proportion of fuel retailer sites with a car wash in Poland(%), 2012 - 2016
  • Poland Channel Share
    • Channel Shares- Poland
      • Table Total car wash installations by channel in Poland, 2016
  • Romania Market Size
    • Market Size - Romania
      • Table Total car wash installations by wash type, Romania, 2012 - 2016
  • Romania Major Competitors
    • Major Competitors - Romania
      • Table Fuel retailer service stations with car wash services in Romania, 2012 - 2016
      • Table Proportion of fuel retailer sites with a car wash in Romania(%), 2012 - 2016
  • Romania Channel Share
    • Channel Shares- Romania
      • Table Total car wash installations by channel in Romania, 2016
  • Slovakia Market Size
    • Market Size - Slovakia
      • Table Total car wash installations by wash type, Slovakia, 2012 - 2016
  • Slovakia Major Competitors
    • Major Competitors - Slovakia
      • Table Fuel retailer service stations with car wash services in Slovakia, 2012 - 2016
      • Table Proportion of fuel retailer sites with a car wash in Slovakia(%), 2012 - 2016
  • Slovakia Channel Share
    • Channel Shares- Slovakia
      • Table Total car wash installations by channel in Slovakia, 2016
  • Spain Market Size
    • Market Size - Spain
      • Table Total car wash installations by wash type, Spain, 2012 - 2016
  • Spain Major Competitors
    • Major Competitors - Spain
      • Table Fuel retailer service stations with car wash services in Spain, 2012 - 2016
      • Table Proportion of fuel retailer sites with a car wash in Spain(%), 2012 - 2016
  • Spain Channel Share
    • Channel Shares- Spain
      • Table Total car wash installations by channel in Spain, 2016
  • Sweden Market Size
    • Market Size - Sweden
      • Table Total car wash installations by wash type, Sweden, 2012 - 2016
  • Sweden Major Competitors
    • Major Competitors - Sweden
      • Table Fuel retailer service stations with car wash services in Sweden, 2012 - 2016
      • Table Proportion of fuel retailer sites with a car wash in Sweden(%), 2012 - 2016
  • Sweden Channel Share
    • Channel Shares- Sweden
      • Table Total car wash installations by channel in Sweden, 2016
  • Turkey Market Size
    • Market Size - Turkey
      • Table Total car wash installations by wash type, Turkey, 2012 - 2016
  • Turkey Major Competitors
    • Major Competitors - Turkey
      • Table Fuel retailer service stations with car wash services in Turkey, 2012 - 2016
      • Table Proportion of fuel retailer sites with a car wash in Turkey(%), 2012 - 2016
  • Turkey Channel Share
    • Channel Shares- Turkey
      • Table Total car wash installations by channel in Turkey, 2016
  • The UK Market Size
    • Market Size - The UK
      • Table Total car wash installations by wash type, The UK, 2012 - 2016
  • The UK Major Competitors
    • Major Competitors - The UK
      • Table Fuel retailer service stations with car wash services in The UK, 2012 - 2016
      • Table Proportion of fuel retailer sites with a car wash in The UK(%), 2012 - 2016
  • The UK Channel Share
    • Channel Shares- The UK
      • Table Total car wash installations by channel in The UK, 2016
  • Appendix
    • Appendix - Wash Occasions by Vehicle Type
      • Table Average wash occasions by vehicle type by country, 2016
    • Appendix - Wash Occasions by Gender
      • Table Average wash occasions by vehicle type by country, 2016
    • Related research
    • Country Coverage

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