Emerging Economies in Consumer - Thematic Research

Emerging Economies in Consumer - Thematic Research


There is not a strict definition of what an emerging economy is. However, emerging economies are characterized by a few common traits: they have low household incomes, structural changes occurring, reform programs and economic development that are under way, and stock and bond markets that are not matured. For the purpose of this report, the following countries are considered: Argentina, Brazil, Chile, China, Colombia, Egypt, Hungary, India, Indonesia, Iran, Malaysia, Mexico, the Philippines, Poland, Russia, Saudi Arabia, South Africa, Thailand, Turkey, and the United Arab Emirates (UAE). However, other emerging economies such as Singapore, South Korea, and Hong Kong are also analyzed.

Due to the COVID-19 pandemic, the complexion of emerging economies and all other countries has changed profoundly. The mid- and long-term priority of companies has changed to a short-term focus on survival and recovery from the effects of the pandemic in the established consumer goods markets. Nevertheless, attention will turn once again to emerging economies as a way to gain competitive advantage, please investors, and cover larger consumer audiences.

This thematic research report takes an in-depth look at the importance of the emerging economies as a macro theme driving the growth of companies in the consumer sector. It also touches on the influence of this theme on the retail and foodservice sectors, and it presents related consumer trends. An industry analysis is also present, highlighting a country analysis, mergers and acquisitions, and a timeline for this theme.


  • Emerging economies occupy a large percentage of the world population, resulting in an expanded labor force and consumer base, driving productivity and economic growth.
  • The population across most of these emerging nations tends to be younger compared to the one in the developed markets. For example, 44% of India’s 2020 population is aged 24 or younger, whereas only almost 30% of UK’s population is 24 years old or younger. More educated people mean not only improved labor markets, therefore driving productivity and economic growth, but also an enhanced spending power.
  • Rising income levels and living standards due to a shift in employment from agricultural sector to industrial and service sectors, as well as an emerging consumer middle class, will drive consumption demand and purchasing patterns. Real household consumption has increased in most emerging markets, growing particularly fast in China
  • Emerging economies are improving their positioning in the World Bank’s ease of doing business rankings. Countries such as China, Egypt, India, Malaysia, Russia, Saudi Arabia, Turkey, Thailand, and UAE have made significant progress in simplifying processes for setting up businesses.
Reasons to Buy
  • Understand the impact of the emerging economies theme on various industries, including FMCG, foodservice, and retail, using key trends and examples to help companies understand how they can adapt and understand this theme.
  • Understand consumers’ trends that are impacting this theme, and rethink the business strategies accordingly.
  • GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.

  • Executive summary
    • Inside
    • Related reports
    • Report type
  • Thematic briefing
    • Why are emerging markets attractive?
      • Growing populations
        • Table Figure 1: Emerging Economies population and CAGRs
      • Young and educated
        • Table Figure 2: Differences in young age groups in developing and developed countries
      • Growing household income
        • Table Figure 3: Real household consumption (US$, 2010 prices)
      • Improved ease of doing business
        • Table Figure 4: The World Bank's Ease of Doing Business rankings
  • Trends
    • Consumer trends
      • Table Consumer trends
  • Industry analysis
    • Country analysis
      • Brazil
      • Russia
      • South Africa
      • Indonesia
      • South Korea
      • Mexico
      • Turkey
      • Argentina
      • Poland
    • Mergers and acquisitions
      • Table Mergers and acquisitions
    • Timeline
      • Table Figure 5: The emerging economies story
  • Value chain
    • Table Figure 6: GlobalData's emerging economies in consumer value chain
    • Consumer drivers
      • Accessibility of products and services
      • Affordability of products and services
    • Brand and product attributes
      • Extending products and ranges
      • Scale and test markets
      • Economic growth
    • Related industry topics
      • Rising middle class
      • Geographical diversity
      • Cost savings
      • Localism
        • Table Figure 7: Consumers who consider information about country of origin or manufacture to be essential or a key driver
        • Table Figure 8: Consumers who find local ingredients or flavors somewhat or very appealing
        • Table Figure 9: Consumers who find locally-sourced ingredients significantly or slightly more important than before the COVID-
        • Table Figure 10: Consumers who find supporting small or local businesses significantly or slightly more important than before
        • Table Figure 11: Osmanthus-flavored drink offered by PepsiCo to its Chinese consumers
      • Multi-national brands
      • Globalization
  • Companies
    • Public companies
      • Table Public companies
    • Private companies
      • Table Private companies
  • Glossary
    • Table Glossary
  • Further reading
    • GlobalData reports
      • Table GlobalData reports
  • References
  • Our thematic research methodology
    • Viewing the world's data by themes makes it easier to make important decisions
    • Traditional research does a poor job of picking winners and losers
    • That is why we developed our "thematic engine"
    • How do we create our sector scorecards?
      • Table Figure 12: Our five-step approach for generating a sector scorecard
    • What is in our sector scorecards?
    • How do we score companies in our thematic screen?
  • About GlobalData
    • GlobalData is a leading provider of data, analytics, and insights on the world's largest industries.

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