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Electricals Retailing in Germany, Market Shares, Summary and Forecasts to 2021

Electricals Retailing in Germany, Market Shares, Summary and Forecasts to 2021

Summary

Electricals Retailing in Germany, Market Shares, Summary and Forecasts to 2021 provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to German retail environment. In addition, it analyzes the key consumer trends influencing German electricals retail market.

The electricals market is outperforming overall retail in the five years to 2021. It is forecast to grow at a CAGR of 3.7% to reach €56.7 billion by 2021. Growth is being driven by innovations and new product launches in technology , a growing housing market and consumer confidence.

Specialist retailers still hold a significant share of the market but are losing out to online as consumers compare prices of branded goods and have access to such a broad range of products. Online will increase its share from 22.9% to 32.8% of total sales by 2021.

The leading operators are MediaMarkt and Saturn, both owned by the Metro Group, and which have 21% of the market.

What else does this report offer?

  • In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics
  • The report also details major retailers in electricals category group with their product proposition analysis and market positioning in 2016 along with recent key developments
  • Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
  • Retail sales and the fastest-growing product categories in electricals sector
  • Qualitative and quantitative insights of changing retail dynamics in electricals sector
Scope
  • The electricals market is outperforming overall retail in the five years to 2021. It is forecast to grow at a CAGR of 3.7% to reach €56.7 billion by 2021
  • Specialist retailers still hold a significant share of the market
  • Online will increase its share from 22.9% to 32.8% of total sales by 2021.
  • The leading operators are MediaMarkt and Saturn, both owned by the Metro Group, and which have 21% of the market.
Reasons to buy
  • Gain a comprehensive knowledge on electricals sector in the German retail market and develop a competitive advantage from the start of your supply chain
  • Investigate current and forecast behavior trends in electricals category to identify the best opportunities to exploit
  • Analysis of key international and domestic players operating in the electricals market
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the electricals market


  • Key findings
    • Executive Summary of Research
  • The State of the Nation
    • Summary
    • Drivers & Inhibitors
    • Economic Indicators: Summary
    • Economic Indicators: GDP Growth
    • Economic Indicators: Unemployment
    • Economic Indicators: Inflation
    • Economic Indicators: Household Expenditure
    • Economic Indicators : Gross Domestic Savings
    • Demographic Indicators: Summary
    • Demographic Indicators: Population Size & Growth
    • Economic Indicators: Population Age Split
    • Demographic Indicators: Population Growth Forecasts
  • The State of Retail
    • Summary
    • Drivers & Inhibitors
    • Key Trends
    • Retail Market Summary
    • Market Size & Forecast
    • Sector Values 2016 & 2021
    • Sector Growth - Size of Opportunity
    • Sector Split 2016 & 2021
      • Table Retail sector expenditure, share, and CAGR for 2016 and 2021
    • Channel Growth - Future Performance
    • Channels of Distribution
      • Table Channel value, share and growth 2016 & 2021
    • Online Dynamics: Retail Expenditure
  • Electricals
    • Sector Analysis
    • Market Size & Forecast
    • Channels of Distribution
      • Table Channel Split for Electricals 2016 and 2021
    • Online Dynamics: Retail Sales & Penetration
    • Market Shares
    • Market Shares Prospects
    • Market Positioning
    • Retailer Profiles
    • Methodology
    • Appendix

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