Destination Market Insights: East Africa - Analysis of destination markets, infrastructure and attractions, and risks and opportunities
With the exception of Mauritius and the Seychelles, the tourism industry in East Africa is generally much less developed than in most parts of the world. Fears about safety and crime as well as health and disease are off-putting for some visitors but with a wide range of activities, there is great potential for each country in the region to increase both visitor numbers and tourism revenue. Unspoiled scenery and untraveled paths are key to attracting visitors looking for adventure and something different to the usual holiday.
The rich eco-systems of the region give rise to an abundance of opportunities to spot animals and unique plants. Safaris are famous worldwide but the region also offers unique chances to see lemurs, Coco de Mer trees, and Grevy’s zebras in their natural environment, something that cannot be done elsewhere. The East African region is going from strength to strength with over 9 million international arrivals in 2018. Although recent terrorist attacks have affected Kenya’s inbound market, there is a positive trajectory across the region with GlobalData expecting arrivals to exceed 10 million by 2022.
The report Destination Market Insights: East Africa - Analysis of destination markets, infrastructure and attractions, and risks and opportunities, provides in-depth analysis of a tourist destination, in this case for the East Africa region. The countries included in this report are Burundi, Djibouti, Eritrea, Kenya, Madagascar, Mauritius, Mozambique, Rwanda, Seychelles, Tanzania, and Uganda
Companies mentioned: Kenya Airways, Ethiopian Airlines, Air Seychelles, Air Tanzania, RwandAir, Accor Hotels, Airbnb, Marriott, InterContinental Hotels Group.
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