Destination Market Insights: East Africa

Destination Market Insights: East Africa


Analysis of destination markets, infrastructure and attractions, as well as risks and opportunities in the East Africa region. This report explores the types of travelers that visit the region as well as a SWOT analysis. Mozambique, Mauritius and Madagascar are looked into in detail.

Key Highlights

  • With approximately two million international arrivals in 2019, Mozambique is the largest tourist market in the region of East Africa.
  • Kenya is the second most visited country within East Africa, with 1.5 million people visiting in 2019. This total marked the continuation of an increase in arrival numbers to Kenya since 2015.
  • Wellness tourism is becoming an important sub-sector in the East African tourism industry with an increasing number of spas opening up across the region. It is therefore becoming increasingly important to have some form of quality control and certification process in order to ensure that local and international guests, who come with high expectations and are paying large sums of money, have their expectations at least met.
  • The region is set up very well for adventurers and nature lovers. Tourism companies can capitalize on the unique experiences travelers can enjoy in East Africa. Hikers will find a wide range of trails across the region with waterfalls, lakes and coastlines in abundance.
  • This report is part of GlobalData's Destination Market Insights Series.
  • These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destniantion market, in this case East Africa.
Reasons to buy
  • Obtain a clear and detailed insight into new developments in an up-and-coming tourist destination.
  • Use data and analysis to explore future trends related to international arrivals, airlines, niche tourism, and hotel developments.
  • Gain a strong understanding of the opportunities in the market, as well as the risks, to support better business decisions.

Countries of East Africa
Country Snapshots
East Africa in 2019
Key Trends
Key Projects
New International Flights
Types of Tourism
Wellness tourism
Adventure and Eco-tourism
Beach tourism
Country Focus: Mozambique
Country Focus: Mauritius
Country Focus: Madagascar
Regional Risk and SWOT Analysis

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