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Czech Republic Beer and Cider Market Insights 2017

Czech Republic Beer and Cider Market Insights 2017

Summary

GlobalData’s Czech Republic Beer and Cider Market Insights 2017 report provides a complete overview of the Czech Republic beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook.

Scope

Covering total market (on and off-premise) the report details -

  • 2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2017 forecasts.
  • Value by distribution channel 2011-2016, with 2017 forecasts.
  • Overview of the competitive landscape in the beer and cider market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer and cider market.
Reasons to buy
  • Gain an in-depth understanding of the dynamics and structure of the Czech Republic beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the Czech Republic beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.


  • Executive Summary
    • A positive year for the economy, despite the less favorable weather, supported growth of All Commercial Beverages
  • Market Context
    • Czech Republic economy continued to develop strongly in 2016, driven by strong domestic consumption and government investments
    • All Commercial Beverages predicted to perform well
      • Table Czech Republic All Commercial Beverage Market (Th Hectoliters), 2000-2017F
    • Performance of All Commercial Beverages market in 2016, ranked by volume
  • Emerging Trends
    • Beer was the largest category by volume, several times the size of wine, the next leading category
      • Table Alcoholic Beverages Consumption Volume & Growth by Category, 2015-16
    • Small Spirits category represented a fifth of overall Liters of Pure Alcohol consumption in 2016
      • Table Alcoholic Beverages Litres of Pure Alcohol (LPA) Volume & Growth by Category, 2015-16
    • Beer and Cider saw a positive year, supported by increased tourism, the positive economy, and investments from key players
    • Consumers turned towards premium products in light of the favorable economy, and discount struggled as a result
    • Flavored beer expanded rapidly, enjoying several new product launches in 2016
    • No alcohol beer was supported by the ongoing health and wellness trend
    • Consumers were drawn to locally produced national products, particularly those inline with the current health trend
    • Most of the Beer market was represented by unflavored beer due to the strong culture of traditional beer consumption
    • The rapid expansion of the Cider market attracted innovations and investments from key producers
    • The Cider market was much more diverse in terms of flavor than beer
  • Brands and Private Label
    • Premium brands outperformed the market
    • Bernard launched several new flavors in the flavored beer segment
    • Alcohol free Birell beer dominated the no alcohol segment, driven by the bourgeoning health and wellness trend
    • The vast majority of brands were national
    • The positive performance of the economy and changing consumer preferences shaped the Beer market
    • Beer Private Label Penetration
    • Cider's status as a luxury, niche option hindered mainstream development
    • Flavored ciders were popular with consumers searching for innovative new tastes
    • Well established international brands dominated the cider market
    • Although the cider market remained small, new players are forecast to emerge over the next few years
  • Market Share by Brewer
    • Pilsner Urquell Group retained its monopoly, representing over half of the total Beer market
    • Brewers with a narrow focus on traditional lager products struggled during the year
    • The leading two producers, Heineken and Pilsner Urquell Group, dominated the market
    • The other top producers held a much smaller share and offered a limited range of brands
  • Packaging Trends
    • There was very little variation in terms of packaging in the Beer market
    • Packaging was limited to metal cans and glass bottles, predominantly of small, single serve sizes
  • Channel and Pricing Trends
    • Large modern retail dominated in terms of volume, though lost value share due to ongoing price promotions
    • Beer Price Segment by Volume
    • Superpremium products were the focus of price promotions off-Premise, though prices rose on-Premise
    • Hypermarkets and supermarkets remained the preferred sub-channel in 2016
    • Off-premise was key, offering a broader range of branded products
    • Cider Price Segment by Volume
    • Mainstream prices were significantly higher through on-premise channels
    • Both channels expanded rapidly as Cider gained popularity
  • Marketing and Innovation
    • Marketing efforts were subdued slightly as brewers were focused primarily on price promotions
    • The Beer and Cider markets were dynamic in terms of innovation
  • Outlook
    • The Czech Republic is forecast another positive year in 2017 as the economy and purchasing power are expected to continue to grow
    • The key winners and losers for alcoholic drinks in 2017 are predicted to be...
  • Appendices:
  • Methodology
    • Research Methodology
  • Product Definitions
    • Packaging Definitions
    • Channel Definitions

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