Wine sector accounted for a volume share of 0.05% of the global market and 0.41% of the regional (Asia-Pacific) market, in 2016. The sector was valued at ฿17,308.8 million (US$490.6 million) in 2016 and is expected to grow at a CAGR of 7% during 2016-2021.Rising disposable income, and increase in number of bars, pubs and restaurants serving wine are driving the growth of the sector in the country. Per capita consumption stood at 0.23 liters compared to the global and Asia-Pacific levels of6.25 liters and 1.26 liters, respectively, in 2016.
Still Wine was the largest with value sales of ฿14,856.2million (US$421.1million) in 2016. Sparkling Wine market is expected to grow the fastest at a CAGR of 16% compared to Still Wine (5.2%) and Fortified Wine (5.4%).
On-trade transactions accounted for the largest volume share of 38% in the distribution of Wine. It was followed by Hypermarkets & Supermarkets and Food & Drinks Specialists with shares of 29.4% and 25.6%, respectively in 2016.
Glass is the most commonly used package material in the Thailand Wine sector. In 2016, it accounted for a volume share of 99.6%, while Paper & Board accounted for a share of0.4%respectively. In 2016, the consumption of Wine was high among the male population compared to females. In terms of consumption by age group, Older Consumers and Mid-Lifers together accounted for 52.3% share in 2016.
Hardys is the leading brand in the Thailand Wine sector, with 42.3% volume share. The top five brands in the sector accounted for a 72% volume share in 2016.
The report Country Profile:
Wine Sector in Thailand provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following analysis -
Market data: Overall market value and volume data with growth analysis for 2011-2021.
Category coverage: Value and growth analysis for Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can..
Companies mentioned in this report:
Bacardi Limited, Accolade Wines, Bollinger, Constellation Brands Inc, Pernod Ricard SA, Barton & Guestier, Shala One Winery Co., Ltd., cpk plantation co ltd, granmont co ltd, pb valley khao yai winery.
The Wine sector in Thailand is forecast to grow at 7% CAGR in value terms during 2016-2021
Per capita consumption of Still Wine is higher in Thailand compared to other markets
On-trade transactions is the largest distribution channel in the Thailand Wine sector
Hardys accounts for the leading share in the Thailand Wine sector
Glass is the most commonly used package material in the Thailand Wine sector
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.