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Country Profile: Wine Sector in Portugal

Country Profile: Wine Sector in Portugal

Summary

Portuguese Wine sector accounted for a volume share of 1.8% of the global market and 3.6% of the regional (Western Europe) market, in 2016. The sector is expected to grow at a CAGR of 0.1% during 2016-2021.Falling unemployment rates and improving consumer spending is expected to improve demand for Wine in Portugal. Per capita consumption stood at 50.9literscompared to the global and Western Europe levels of 6.25 liters and 35.63 liters, respectively, in 2016.

Still Wine was the largest with value sales of €2,801.6 Million (US$3,097.2 Million) in 2016. The market is expected to decline at a CAGR of -0.2% during 2016-2021. However, the Fortified Wine market is expected to register a positive growth rate of2%, followed by the Sparkling Wine market.

Hypermarkets & Supermarkets was the leading distribution channel in the Portuguese Wine sector, accounting for a total volume share of 48.8% in 2016. It was followed by On-trade transactions with a 31.2% volume share, while Food & Drinks Specialists accounted for a 16.8% share in the same year. Glass is the most commonly used package material in the Portuguese Wine sector. In 2016, it accounted for a volume share of 88.7%, followed by Paper & Board, with an 11.3% share.

The top five brands in the Portuguese Wine sector accounted for an8.2% volume share in 2016. Private labels accounted for 5.4% volume share in the same year. The consumption of Wine was higher among the male population in 2016 compared to males. In terms of consumption by age group, Older Consumers accounted for the largest share of 51.3%, followed by Mid-Lifers with a share of 18.8% in the same year.

The report Country Profile: Wine Sector in Portugal provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others.
  • Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.
Companies mentioned in this report: Sivipa Soc. Vinicola de Palmela SA, Casa Santos Lima Companhia das Vinhas SA, Adega cooperativa do Redondo, Cooperativa Agricola SAnto Isidro de Pegoes Crl, Bacalhôa Vinhos de Portugal SA, Fiuza & Bright Sociedade Viti Lda, Soc. Agric. Silvestre Ferreira Lda, Sogevinus Fine Wines, Sogrape Vinhos, S.A., Fundação Eugenio de Almeida

Scope
  • The per capita consumption of Wine is higher in Portugal compared to the global and regional levels.
  • The Fortified Wine market is forecast to register the fastest growth during 2016-2021.
  • Hypermarkets & Supermarkets is the largest distribution channel, followed by On-trade transactions.
  • Private label penetration is highest in the Fortified Wine market.
  • Ferreira is the leading brand in the Portuguese Fortified Wine market.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope
2. Executive summary
3. Portugal in the global and regional context
3.1. Portugal’s share in the Global and Western European Wine sector
3.2. Portugal compared to other leading countries in Western Europe
4. Market size analysis - Wine sector
4.1. Value and volume analysis - Wine sector in Portugal
4.2. Per capita consumption - Portugal compared to Western Europe and globally
4.3. Value and volume analysis of markets in the Wine sector
4.4. Growth analysis by markets
5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Fortified Wine
5.3. Market analysis: Sparkling Wine
5.4. Market analysis: Still Wine
6. Distribution analysis
6.1. Distribution channel share analysis: Wine
6.2. Distribution channel share analysis: Fortified Wine
6.3. Distribution channel share analysis: Sparkling Wine
6.4. Distribution channel share analysis: Still Wine
7. Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Fortified Wine
7.3.2. Sparkling Wine
7.3.3. Still Wine
7.4. Private label share analysis
8. Packaging analysis
8.1. Packaging share and growth analysis by package material
8.2. Packaging share analysis by package material
8.3. Packaging share and growth analysis by pack type
8.4. Packaging share analysis by pack type
8.5. Packaging share and growth analysis by closure type
8.6. Packaging share analysis by closure type
8.7. Packaging share and growth analysis by primary outer type
8.8. Packaging share analysis by primary outer type
9. Macroeconomic analysis
9.1. GDP per Capita
9.2. Population and population growth
9.3. Consumer Price Index
9.4. Population breakdown by age
10. Consumergraphics
10.1. Consumption by Gender
10.2. Consumption by Age
10.3. Consumption by Education
10.4. Consumption by Degree of Urbanization
11. Methodology
12. Definitions
13. Appendix
14. About GlobalData
15. Disclaimer
16. Contact Us
List of Tables
Table 1: Volume share of Portugal in the global and Western Europe Wine sector, 2011-2021
Table 2: Growth analysis by markets, 2016-2021
Table 3: Value analysis of Fortified Wine market categories, 2011-2021
Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021
Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021
Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021
Table 7: Value analysis of Still Wine market by categories, 2011-2021
Table 8: Volume analysis of Still Wine market by categories, 2011-2021
Table 9: Brand Volume - Wine sector, 2016
Table 10: Brand Volume - Fortified Wine market, 2016
Table 11: Brand Volume - Sparkling Wine market, 2016
Table 12: Brand Volume - Still Wine market, 2016
Table 13: Brand Volume - Port category
Table 14: Brand Volume - Vermouth category, 2016
Table 15: Brand Volume - Other Fortified Wine category, 2016
Table 16: Brand Volume - Cava category, 2016
Table 17: Brand Volume - Champagne category, 2016
Table 18: Brand Volume - Other Sparkling Wine category, 2016
Table 19: Brand Volume - Red Wine category, 2016
Table 20: Brand Volume - Rose Wine category, 2016
Table 21: Brand Volume - White Wine category, 2016
Table 22: Consumption of Wine by gender and markets (Million Liters, 2016)
Table 23: Consumption of Wine by age and markets (Million Liters, 2016)
Table 24: Consumption of Wine by education and markets (Million Liters, 2016)
Table 25: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016)
Table 26: Market Definitions
Table 27: Category Definitions
Table 28: Channel Definitions
Table 29: Market Value for Fortified Wine - by category (€ Million) 2011-2021
Table 30: Market Value for Fortified Wine - by category (US$ Million) 2011-2021
Table 31: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021
Table 32: Market Value for Sparkling Wine - by category (€ Million) 2011-2021
Table 33: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021
Table 34: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021
Table 35: Market Value for Still Wine - by category (€ Million) 2011-2021
Table 36: Market Value for Still Wine - by category (US$ Million) 2011-2021
Table 37: Market Volume for Still Wine - by category (Million Liters) 2011-2021
Table 38: Wine Sales Distribution in Portugal - by Markets (Million Liters), 2016
Table 39: Package Material (in Million pack units)
Table 40: Pack Type (in Million pack units)
Table 41: Closure Type (in Million pack units)
Table 42: Primary Outer Type (in Million pack units)
Table 43: Exchange Rates: (US$-€), 2011-2021
Table 44: GDP Per Capita (€)
Table 45: Population
Table 46: Consumer Price Index
Table 47: Age Profile (Millions of Persons)
List of Figures
Figure 1: Portugal compared to other top four countries in Western Europe - market size, growth, and competitive landscape
Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021
Figure 3: Per capita consumption* in Portugal compared to global and Western European average, 2011-2021
Figure 4: Value and volume growth analysis by markets, 2016-2021
Figure 5: Per capita consumption* (by markets) in Portugal compared to global and Western European average, 2016
Figure 6: Value and volume growth analysis, Fortified Wine market, 2011-2021
Figure 7: Value and volume growth analysis, Sparkling Wine market, 2011-2021
Figure 8: Value and volume growth analysis, Still Wine market, 2011-2021
Figure 9: Distribution channel share (Volume), Wine, 2011-2016
Figure 10: Distribution channel share (Volume), Fortified Wine market, 2011-2016
Figure 11: Distribution channel share (Volume), Sparkling Wine market, 2011-2016
Figure 12: Distribution channel share (Volume), Still Wine market, 2011-2016
Figure 13: Leading brands in the Portuguese Wine sector, volume share, 2016
Figure 14: Leading brands in the Fortified Wine market, volume share, 2016
Figure 15: Leading brands in the Sparkling Wine market, volume share, 2016
Figure 16: Leading brands in the Still Wine market, volume share, 2016
Figure 17: Private label penetration by markets (volume terms), 2016
Figure 18: Growth analysis, private label and brands, (2011-2016)
Figure 19: Packaging share and growth analysis by package material, 2011-2021
Figure 20: Use of package material by markets (in pack units), 2016
Figure 21: Packaging share and growth analysis by pack type, 2011-2021
Figure 22: Use of pack type by markets (in pack units), 2016
Figure 23: Packaging share and growth analysis by closure type, 2011-2021
Figure 24: Use of closure type by markets (in pack units), 2016
Figure 25: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 26: Use of primary outer type by markets (in pack units), 2016
Figure 27: Relative comparison of countries based on PEST analysis
Figure 28: Portugal’s GDP per capita, 2011-2016
Figure 29: Population growth in Portugal, 2011-2016
Figure 30: Consumer Price Index, Portugal, 2010-2016
Figure 31: Age Profile, Portugal, 2016
Figure 32: Consumption of Wine by gender, Portugal, 2016
Figure 33: Consumption of Wine by age, Portugal, 2016
Figure 34: Consumption of Wine by education, Portugal, 2016
Figure 35: Consumption of Wine by degree of urbanization, Portugal, 2016
Figure 36: About GlobalData

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