Portuguese Wine sector accounted for a volume share of 1.8% of the global market and 3.6% of the regional (Western Europe) market, in 2016. The sector is expected to grow at a CAGR of 0.1% during 2016-2021.Falling unemployment rates and improving consumer spending is expected to improve demand for Wine in Portugal. Per capita consumption stood at 50.9literscompared to the global and Western Europe levels of 6.25 liters and 35.63 liters, respectively, in 2016.
Still Wine was the largest with value sales of €2,801.6 Million (US$3,097.2 Million) in 2016. The market is expected to decline at a CAGR of -0.2% during 2016-2021. However, the Fortified Wine market is expected to register a positive growth rate of2%, followed by the Sparkling Wine market.
Hypermarkets & Supermarkets was the leading distribution channel in the Portuguese Wine sector, accounting for a total volume share of 48.8% in 2016. It was followed by On-trade transactions with a 31.2% volume share, while Food & Drinks Specialists accounted for a 16.8% share in the same year. Glass is the most commonly used package material in the Portuguese Wine sector. In 2016, it accounted for a volume share of 88.7%, followed by Paper & Board, with an 11.3% share.
The top five brands in the Portuguese Wine sector accounted for an8.2% volume share in 2016. Private labels accounted for 5.4% volume share in the same year. The consumption of Wine was higher among the male population in 2016 compared to males. In terms of consumption by age group, Older Consumers accounted for the largest share of 51.3%, followed by Mid-Lifers with a share of 18.8% in the same year.
The report Country Profile: Wine Sector in Portugal provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
Market data: Overall market value and volume data with growth analysis for 2011-2021.
Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others.
Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.
Companies mentioned in this report: Sivipa Soc. Vinicola de Palmela SA, Casa Santos Lima Companhia das Vinhas SA, Adega cooperativa do Redondo, Cooperativa Agricola SAnto Isidro de Pegoes Crl, Bacalhôa Vinhos de Portugal SA, Fiuza & Bright Sociedade Viti Lda, Soc. Agric. Silvestre Ferreira Lda, Sogevinus Fine Wines, Sogrape Vinhos, S.A., Fundação Eugenio de Almeida
The per capita consumption of Wine is higher in Portugal compared to the global and regional levels.
The Fortified Wine market is forecast to register the fastest growth during 2016-2021.
Hypermarkets & Supermarkets is the largest distribution channel, followed by On-trade transactions.
Private label penetration is highest in the Fortified Wine market.
Ferreira is the leading brand in the Portuguese Fortified Wine market.
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.